Online Marketing Strategies - Money Journal

Recommended Online Tools and Resources

A compilation of the tools, software and resources that I use to grow my online businesses.

If you’ve read through any of my blog posts or my Start Here  page, you’ll notice that I recommend using different kinds of software, tools and resources to help grow your online business. The reason why I recommend these tools is because they have helped me to grow my online businesses beyond what I could have ever done alone.

The tools that I recommend and use can be found on this page. I try to write supporting blog posts to help you better understand why I think these tools and resources are awesome and show you exactly how I use them myself.

Full Disclosure: Some of the links provided below are affiliate links. I will earn a commission if you decide to purchase some of the recommended items. I want you to know that any of the products or services that I recommend are ones that I am presently using or have used in the past. I have spent a lot of money trying out different services and the only ones that I recommend are the ones that I find noteworthy. I wouldn’t recommend buying all of the products and services listed on this page, but only the ones that you feel are necessary to grow your business. I will continue to update this page as I test resources that are invaluable to my business.

I hope this resource page will save you time in finding the right tools, software and resources for your business.

 

Online Business Plan Guide 

moneyjournal-startup

MoneyJournal’s Crash Course is the first course that I created for this site. If you’re new to the world of building an online business, or you have found yourself struggling to create a streamlined process in building your online strategy, this is will be worth your while. It’s completely free for all of my subscribers and includes some custom created templates that I use to help keep myself organized and focused while building my online businesses. These documents should take you through planning your strategy, building your first site and marketing your start up.

You can see the full contents of what my subscribers are getting for free here.

Registering, Creating and Designing a Website

bluehost

Bluehost is by far my favorite hosting service especially for WordPress. When comparing price, quality and value, this shared service offers the best of all worlds. The plans start $3.95/month through my discounted link below. Generally speaking, you can have unlimited e-mail addresses, host unlimited websites, have unlimited bandwidth and get a free domain when signing up for a new account. If this is your first website I strongly recommend using Bluehost and its one-click WordPress setup service.  Click here to get a monthly discount off of regular price.

 

elegant themes

Elegant Themes is one of the most affordable and popular theme providers for the WordPress framework. Their licenses range from $69 (yearly) – $249 (one-time payment). By becoming a member with Elegant, you get access to over 85 WordPress themes, custom plugins, photoshop design files,theme updates and technical support. In my opinion, Elegant themes is the right purchase for someone who plans on creating multiple websites. It’s a great way to diversify the way that your websites look instead of using a single purchased theme.

Read my post on how you can make a $30,000 looking and functioning website

 

Themeforest is one of my favorite places to get wordpress templates from. They have over 4500 wordpress themes to choose from ranging in price from $28 – $63. When I’m talking about WordPress themes, I’m not talking about the simple blog templates that you can get for free, but these are full out themes that come with robust functionality. MoneyJournal.com is actually using a theme from Themeforest which I’ve modified to suit my needs better. If you’re looking at a single build and on a tight budget, I’d recommend checking this out.

Read my post on how to make a $30,000 website for under $60.

 

Content Marketing and Keyword Research

market-samurai

Market Samurai is by far the most thorough, efficient and strategic keyword research tool out there. I use it on a daily basis for my keyword research. It does take a little effort to get used to, so I’ve created a 6 part series on becoming a Market Samurai Ninja. It’s available in both text and video with full transcripts so you can learn Market Samurai in your preferred learning style.  If you’re not sure what Keyword Research is, my series will explain everything about it and how it helps you to get ranked in Google’s search engine rankings. You can download the free trial here or get the full version with my $52 discount here.

Watch/read my  Full Guide to Market Samurai Series

leadpages-logo

Leadpages is my tool of choice when it comes to building an email list. You can create high converting landing pages within minutes with a simple drag and drop like interface.

If you’re not a designer or developer, this is a great all-in-one software to have in your toolkit. You can view all of the templates you’ll get for free as a Leadpages user.

Google Tools 

Google Analytics is the primary tool that I use for analyzing my search traffic and goal conversions. I wrote a quick guide on how to setup Google Analytics which will give you the basics of installing it on your site, tracking goal conversions and using filters to get the most accurate results.

Google Webmaster Tools is another great tool by Google. It allows you to see data like Google’s crawl errors, the number of indexed sites, links that are pointing to your site and gives you the ability to submit your sitemap manually to them. It’s a great tool to have, although I don’t spend too much time using it.

Google Adsense is the primary ad network that I use for websites where I am monetizing with advertisements. If you are looking to make money from your website by having advertisements in your designated spots, Adsense would be a good place to start.

Google Adwords is a great way to advertise your own website. If you have an advertising budget, you can try out Adwords. It can get a little risky and scary the first time you are setting it up. I’ll have to create a tutorial on this, but it doesn’t hurt to take a look at it ahead of time. Please be careful before creating and launching your first campaign in the case that you don’t have your daily budget limits set correctly. You can end up getting charged a lot. My first mess up with Adwords cost me about $300 for zero traffic in less than 5 minutes.

Google Drive is an awesome way to stay organized and share documents with collaborators. It is essentially a Microsoft Office Suite that stores your information on the cloud so you can access it at any time. It is an invaluable tool that I use to collaborate with others on projects. All you need is a Google account or Gmail account to get started.

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