Advertising on Pinterest: Do Promoted Pins Work? The How and Why | M2M Episode 17

Get New Marketing Videos Ask a question

In episode 17, we’re going to pin the tail on the donkey.

Let’s go.

Pinterest launched its promoted pins advertising in 2014.

They started with US advertisers only, but have quickly expanded to the UK and Canadian businesses.

But do Promoted Pins really work?

From my experience, it’s an absolute yes. In fact, they’ve worked so well that I didn’t even want to make this video.

But since we’re best buddies, let me show you some results and more importantly why it works so well.

In the last 30 days, I had over 349,000 impressions, 4,400 engagements and spent $400, which works out to about 9 cents per engagement. Not bad.

What’s even better is that this single ad resulted in just under $3,000 in revenue.

And I’m not the only one. Ezra Firestone from Smart Marketer generated over $40,000 from $775 in ad spend, which blows my results out of the water.

Well played Ezra…Well played.

So why do Pinterest promoted pins work and will it work for you?

Let’s look at the demographics and intent of Pinterest users.

Pinterest has 100 million active users, 85% of those users are women, 80% use Pinterest to help them find things they want to buy and 28.1% of users have a household income of over $100,000.

Put these things together and you have women who have money that want to buy things.

People use Pinterest to find inspirational images that they want to buy, learn or do.

And marketing gets a lot easier when they’re ready to buy.

Pinterest vs. Facebook Advertising

The last thing I want to mention is how Pinterest compares to Facebook with contextual advertising.

When you’re on Facebook and you see an ad, the first thing you do is look at the image, maybe the headline and then the person who posted it.

If you don’t recognize the name, then you keep scrolling.

Organically, they shouldn’t be there.

With Pinterest, people search without expectations of finding posts from their friends. It’s natural to find content from bloggers and companies.

And the ads blend in with the other results. The only difference is text that says, “Promoted by” in a tiny 8-point font.

Now will it work for you?

The only way to know is to try it out for yourself.

Conclusion

Thanks for joining me for episode 17. If you’ve been on the fence with Pinterest advertising, then I encourage you to give it a shot while it’s still in its infancy.

Google Adwords and Facebook used to cost pennies for clicks and now costs a heck of a lot more.

Let me know what you thought of this episode in the comments below or if you have any questions, leave a comment and I’d be happy to help out.

I look forward to serving you in future episodes, so make sure to subscribe to my YouTube channel for more online marketing tips and strategies that you can use for your business.

If you have any suggestions for topics you’d like to see covered, let me know and I’ll make sure to look into it.

Until the next episode, remember to take action because every minute counts.

Follow or contribute. Either way, I look forward to serving your online marketing needs.
Follow M2M Contribute a Question