In episode 20, I’m going to show you the fastest way to do competitive keyword research to rank your blog posts for more people to see than your mom.
You have a bunch of topics, but what if the only person who reads it is your mom?
My mom watches my videos and makes fun of me. And that does nothing for my SEO.
When it comes to SEO and keyword research you need to be realistic with the keywords you want to rank for.
But doing a competitive analysis of hundreds of keywords is time-consuming and honestly, who has the time for that?
Instead, I’ll show you a quick 2-minute keyword difficulty process I use before creating content.
First, do a quick search in Google’s Keyword Planner on what you want to write about.
For example, you might want to teach people how to make a website.
If you look at the data, there are over 27,000 monthly searches for this keyword phrase.
The reality is that if you have a new or weak site, it’s going to be difficult to rank for these phrases against established competitors.
So we need to look for less competitive keyword phrases, which will end up being long-tail phrases.
A quick way to find this is to use one of these tools:
For example, if I type the keyword here, then it’s going to give me a keyword difficulty score along with search volumes and other relevant results.
You can set filters on any of the categories, but since we’re talking about keyword competition, we’ll filter by keyword difficulty.
You can see that Ahrefs ranks our original keyword phrase with a difficulty score of 75.
If we filter it down to a maximum difficulty of 30, then you’ll see that there are other keyword phrases like “How to make a professional website” that has a score of 15 and search volume of 170.
Here, you’re looking for keyword targets that have a low competition score and a decent search volume.
From there, you can begin doing your research and use it to match your content marketing strategy.
Last tip: when picking your tool of choice, stick with it so you have a benchmark to compare against when selecting your keyword targets for future posts.
Conclusion and Bonus
I got a special bonus for you. I know that some of this might have been a bit confusing if you’re new to SEO or keyword research. I created a private video that you can get free access here.
Click the button below, enter your email, and I’ll send you the private link for an over the shoulder view of how exactly how I do this quick check before creating content.
If you liked the video then give me a thumbs up and subscribe because, in the next episode, I’m going to take you behind the scenes and show you exactly how to find what your would-be customers want.
Until the next episode, remember to take action because every minute counts.
10X Your Business
Learn how to identify the right audiences. I 10Xed my business and so can you. Get your free copy of my eBook Scale: Target Audiences that Buy.