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In episode 21, we’re going stalker and borderline creepy incognito to identify your target market’s needs.
Let me make one thing clear. Just because I like Justin Bieber, it doesn’t make me a 14 year old girl. Your target market and target audience are different.
And if you’re treating them the same, then you’re playing a very dangerous game.
Target audiences are smaller segments within a larger target market. You might have general demographic and psychographic characteristics of your ideal customers, but what if there was a way to get even more in-depth information?
What if you could speak their language? What if you could cure Bieber Fever?
It would be “Biebertastic!”
Or better yet, what if you could create a target audience that are eager Biebers for your content, products and services? Ok, enough about the Biebs.
Businesses are created to solve problems or fulfill needs and wants. People want solutions to their problems. And what better way is there to do that than content?
There are 2 audience research tactics I want to show you today to immerse yourself in the lives of your target audiences.
Your target market is talking in forums.
Let’s say a guitar teacher wants to book more students.
We’ll start off with a Google search query like this:
inurl:forum “guitar lessons” “help”
What this is telling Google to do is search for websites that have the word forum in the URL, “guitar lessons” as an exact match phrase in the content AND the word “help” in the content too.
Check this comment out:
This person is 23 years old they’ve been playing guitar for 7 years. He’s learned from free online lessons and books, but he wants to take it to the next level because his life goal is to be a musician.
Here, he outlines the problem. He stopped playing for a while and lost his skills and wants to learn in a short period of time.
He wants a good instructor and wants online lessons via. Skype for convenience. He’s looking for a skilled instructor with lots of teaching experience.
They are into metal music and want to get into lead guitar and shredding. Finally, his music theory is weak.
Holy Moses, that’s a lot of golden information for a music teacher…
Let me break it down.
You have demographic information – in their early 20s aspiring to be a musician.
His problem is losing some technical skills and wants them back fast.
He wants lessons via. Skype. Even better. You don’t even have to live in this guy’s city to teach him.
He’s looking for recommendations for private online lessons – which means he’s ready to buy.
Finally, he throws in some language that only guitar players or music fanatics would understand. Lead guitar and shredding.
So let’s type in a more specific search query and see if others are having the same problems. I’ll type in:
Inurl:forum “learn guitar” “shredding” help.
And there’s 845 results.
It might not seem like a lot, but look at all the results. They’re all hyper-targeted to a specific audience’s needs.
This should tell you that there are a lot of people with this specific problem.
Boom! There’s a few topics you can create a blog post about. Or maybe you want to create a free course that leads them into your sales funnel.
Let’s take this a step farther.
Throw this information into Facebook’s Audience Insights.
People in the United States who are 20-28 and have interest in shredding guitar or ultimate guitar.
If you look through their page likes, then you’ll know that these people have a high affinity to Gibson guitars and metal bands like Red Hot Chili Peppers, Nirvana and a metal band like Metallica.
Use these details in your marketing and you’ll be able to create a magnetic marketing message for your target audience.
And that’s it for episode 21 of Marketing in 4 minutes.
I mean 2 minutes.
Let’s not be technical here.
If you liked today’s episode then hit the like button and let me know which of these audience research tactics you’re going to try.
Target marketing is the key to scaling your business. If you can send hyper-targeted messages to multiple audiences within your broad market, then you’re going to have higher conversions, more sales and at the end of the day, more money.
If you want even more details on target marketing, you can download my free eBook “Scale: Target Audiences That Buy.”
In the short read, I’ll show you how I took my business from $25,000 – $250,000 in under a year using this exact methodology.
If you want more actionable videos like this one here, then make sure to subscribe because in the next episode, I’m going to show you how you can sell for more to those pesky little price shoppers.
Until the next episode, remember to action because every minute counts.