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In episode 11, we’re going to look at what keywords to use for your website and which ones you should avoid like the plague.
Pick your battles wisely my friends.
Even if you’re not using SEO as a primary marketing strategy, it should be something that you consider when creating any new blog post or web page.
Because there are over 100 billion searches on Google alone every single month.
While there are over 200 Google ranking factors, some known and some speculated, we’re going to focus only on keyword usage and selection.
Google is smart. But you should still use your primary keyword phrase within the first 100 words of your blog post.
A couple other places to use it are in your URL and your H1 heading tag.
Now when we get into keyword targeting, a lot of it is about choosing your battles wisely.
There are a couple metrics you can quickly look at to understand the probability of your site ranking for specific keyword phrases.
Moz has a great tool called “MozBar” that you can download as a Google Chrome or Firefox extension (removed from Firefox). The two factors to pay attention to are domain authority and page authority.
Domain authority is a prediction of how well a website will rank in search engines and page authority is the likelihood of a specific page within your domain to rank.
Normally, websites with a higher domain authority will more easily gain stronger page authority throughout their site.
Keyword Competition with Mozbar:
You can see your authority scores by turning on Moz bar, then going to google to search for site:yourdomain.
This search operator will show all pages that Google has indexed and Mozbar will display the page authorities for all of your pages.
After you’ve done some keyword research, you can type in a keyword phrase and take a look at how other sites compare to yours.
If every site is a 90+ domain authority with 90+ page authorities and you’re sitting at a 20, then you might want to target long tail keyword phrases with less competition.
If you’re a lightweight, then compete with other lightweights and maybe welterweights. Don’t go after the heavy weights because they’ll knock you out no matter how hard you try.
Now it’s your turn.
If you found this video helpful, then give me a thumbs up and subscribe to my Marketing in Two Minutes series.
I know some of you are jaded by SEO or lack thereof, but I want you to give this a shot. Or maybe you’ve heard rumors that SEO is dead so you never bothered paying attention to it.
If you use Google and you’ve clicked on a site, then you know that SEO isn’t dead. The sites you clicked on were because they optimized them to get there.
Imagine someone searching for your brand or a variation of your name, but you’re nowhere to be found.
You miss out on an opportunity to capture a new subscriber or client.
It only takes a few minutes to set up the basic fundamentals of keyword usage and targeting set up. Put these into action and you’ll have a good starting point to achieve some solid rankings for your content.
Let me know in the comments whether you’re going to try this quick keyword competition method. Or if you have any questions related to this video, ask a question and I’d be happy to help.