By leaving new sales and subscribers at a dead end, you\u2019re limiting your income to a single interaction.<\/p>\n
![\"default](\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/03\/default-thank-you-page-template-768x348.png\")
<\/p>\n
There are a lot of things you can do with your thank you page.<\/p>\n
Apple asks you to take a survey. Amazon gets you to keep shopping. The Obama campaign asks for donations and encourages subscribers to get involved.<\/p>\n
![\"obama's](\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/03\/obama-thank-you-page.png\")
<\/p>\n
The key is to determine your goals and push new subscribers and customers toward your post-conversion goal.<\/p>\n
I spent the last two months hyper focused on one thing only. Thank you pages. It doesn\u2019t sound like the most interesting topic, but the next 2,500+ words will give you the ins and outs of maximizing ROI, generating more leads and social shares without leaving money behind.<\/p>\n
Here are 8 proactive things you can do to maximize growth, insight and ROI with your thank you page.<\/p>\n
Two things to do for every goal completion:<\/h2>\n
There are two things you should do with every successful conversion.<\/p>\n
The first is easy. Confirm the conversation on why they gave you their contact information.<\/p>\n
![\"confirm](\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/03\/confirm-conversation-768x386.png\")
<\/p>\n
The second is to send a personalized email. The simplest way to do this is to use their first name in the body or in the subject line to boost open rates.<\/p>\n
![\"personalized](\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/03\/personalize-email.png\")
<\/p>\n
The more personalized you can get, the better. One way that I\u2019ve done this in a recent campaign is to get subscribers to fill out a survey.<\/p>\n
Since no one likes filling out surveys, I worded it as \u201cpersonalizing your experience.\u201d<\/em><\/p>\n The survey starts with some simple questions that allow subscribers to get the content they’re interested in (blogging, recipes, home decor).<\/p>\n Then the more meaty questions about family, values and work which will help craft future marketing messages.<\/p>\n Using this information, I was able to create tags for subscribers and send them personalized emails based on what they filled out.<\/p>\n A hyper-personalized email might look like this:<\/p>\n Personalizing emails is a great way to start off your relationship with subscribers. Showing interest in what they want helps nurture their experience down your funnel.<\/p>\n Now that we\u2019ve covered the basics, let\u2019s get into secondary goals you can achieve using your thank you page.<\/p>\n Bonus Cheat Sheet:<\/strong> Download a free matrix that shows you which thank you pages you should use to maximize your website’s growth. I added some extra ideas that didn’t fit in this blog post. Click here to get your copy.<\/a><\/p>\n Surveys are cheap, easy to make and provide incredible insight from your target audience<\/a>. The most common way I\u2019ve seen them used is a hyperlink on the thank you page.<\/p>\n I found this to be ineffective with less than 10% of new conversions leading to a completed survey.<\/p>\n I recently changed one of my thank you pages to a simple 4 question survey using Hotjar<\/a>. Here\u2019s what it looks like when someone opts in for my eBook.<\/p>\n Redirecting new subscribers to this external thank you page resulted in a 44% survey completion rate last month.<\/p>\n A few things to include in your survey are:<\/p>\n Google forms<\/a> is a free option you can use. The others are premium products that follow the freemium pricing model.<\/p>\n Studies show that friends have a great deal of similarity<\/a> in their attitudes and behaviors. A lot of friendships are sparked by common interests, values, hobbies and lifestyles.<\/p>\n They have the power to influence others within their social networks and to be be influenced by the same networks.<\/p>\n This is what makes social sharing through your thank you pages such an effective tool. Visitors who subscriber to your offer will likely know others who can benefit from it too.<\/p>\n Getting more social shares isn\u2019t about how fancy your buttons are. It\u2019s about giving them a reason to share it. They don\u2019t owe you anything.<\/p>\n If you want them to share it with their work colleagues, mention them. If you want them to share it with their mom, tell them.<\/p>\n This simple hack added 53 new visits to a landing page and 44 new sign ups in 3 days. That\u2019s an 83% conversion rate.<\/p>\n With a limit of 500 free eBooks, I had to close the campaign. Over a short 3 days, I saw an increase in conversion by 2,590%.<\/p>\n With the right lead magnet, this simple growth hack can expand your list exponentially.<\/p>\n The best part is that I didn\u2019t even have a recipe book in the works. It was a way to validate an idea for a productless business.<\/p>\n If you want to run a similar campaign, you can steal my workflow. All you\u2019ll need is LeadPages<\/a> and an offer.<\/p>\n While organic search traffic<\/a> and some WordPress plugins<\/a> played a role in the influx of subscribers, you can still achieve great results with a short list.<\/p>\n If you\u2019re generating leads through content marketing, then you know the value of creating posts that cater to your buyer\u2019s journey.<\/p>\n There are 3 distinct stages in the buyer\u2019s journey<\/a>.<\/p>\n The kinds of offers you create are telling of where your buyers are in their journey. For example, eBooks are often offered in the awareness stage, while case studies are more effective in the decision stage.<\/p>\n If you have a content funnel in place, you can send new subscribers to the next piece of content in their journey.<\/p>\n Rand Fishkin<\/a> from Moz tweeted<\/a> this:<\/p>\n Best way to sell something – don\u2019t sell anything. Earn the awareness, respect, & trust of those who might buy.<\/p>\n Moz<\/a> creates helpful content for people in different stages of their SEO journey.<\/p>\n They intentionally make efforts to not convert someone on their first and second visit because these visitors tend to result in high churn and low retention for their software.<\/p>\n On the other hand, their more frequent blog readers (10+ visits) have proven to be the most loyal customers because of their brand relationship.<\/p>\n Rand breaks it down on this episode of Whiteboard Friday<\/a>.<\/p>\n Using your thank you page, you can guide your visitors down a storyboard of content. As a result, you may be able to catalyze your brand relationship by helping them through their buying journey.<\/p>\n If you want to increase revenue on a per customer basis, you need to start upselling<\/a>.<\/p>\n The probability of selling to a new prospect is 5-20% compared to selling to existing customers at 60-70%.<\/p>\n Amazon leverages cross selling from the moment you hit a product page. You\u2019ll see suggested bundles until you reach the checkout page.<\/p>\n Amazon reports that up to 35% of their revenue<\/a> is from cross selling.<\/p>\n Sure enough, you\u2019ll find highly related products on their success page too.<\/p>\n Godaddy can be a little overbearing with their add-on items. They start by getting you to add-on everything under the moon in the domain and hosting space<\/a>.<\/p>\n Don\u2019t forget domain privacy, hosting, and anything else with a fancy name.<\/p>\n Surprisingly, the one place they don\u2019t upsell is on their thank you page. When reaching your final destination, you\u2019ll get a coupon code for your next purchase instead.<\/p>\n Another powerful option is to upsell products and services using limited time offers. This works great for upgrading to premium plans or doubling up on their original purchase.<\/p>\n Urgency is a powerful tool for conversion<\/a>. It forces buyers to act immediately and evokes a feeling of missing out on an opportunity.<\/p>\n The great thing about urgency is that you are in control. Your website copy, your images, your buttons, your messaging \u2014 these can all be leveraged to increase the sense of urgency on a page.<\/p>\n The last thing you want to do is leave money on the table because you\u2019re not taking advantage of selling more to your customers. It’s not just about getting more inventory out the door. It’s about offering them additional products and services they may not have known about or were on the fence.<\/p>\n A great way to do this is to look through your funnel analytics to see how people purchased your product. Are they comparing products before deciding? Are there common items that are purchased together?<\/p>\n By using a data-driven approach, you’ll improve conversion and ROI on upselling future customers.<\/p>\n The small things like social share counters, Facebook like boxes and follow buttons can be a powerful way to engage your community in conversation.<\/p>\n It also adds an element of legitimacy and can even influence people to buy.<\/p>\n Derek Halpern from Social Triggers<\/a> uses a two-fold approach with a Facebook like button and comments section.<\/p>\n Jonah Berger from Wharton School of the University of Pennsylvania explains how social proof works in coffee shops.<\/p>\n If the tip jar is empty, their customers may assume that other people aren\u2019t really tipping and decide not to tip much themselves either. But if the tip jar is already brimming with money, they assume that everyone must be tipping, and thus they should tip as well.<\/p>\n It works outside of your coffee shop too. 84% of Millennials say user-generated content<\/a> has at least some influence on what they buy.<\/p>\n And what better way is there than to use thousands of Facebook commenters who are showing enthusiasm about your product?<\/p>\n Online course creators use this tactic to provide free training videos before they pitch their course. From the moment you hit their thank you page, you\u2019ll likely see a video, a call to action and a comments section below the video.<\/p>\n As you progress through the videos, you\u2019ll see the same thing over and over again.<\/p>\n Throughout Brian Dean\u2019s<\/a> prelaunch sequence for his course SEO That Works<\/a>, he asks people to tell him which of the 4 fatal SEO mistakes they\u2019ve made.<\/p>\n And since anything Brian publishes is gold, his 1,899 comments speaks for itself.<\/p>\n Using Facebook comments works great for social proof. The pictures of real faces taking action instantly adds credibility and alleviates buyer paranoia.<\/p>\n Testimonials are a great way to build social proof from both prospects and new customers. It works to influence visitors to make a purchase and gives new customers confidence in their buying decision.<\/p>\n Wishpond<\/a> uses testimonials on their thank you page to provide assurance to other marketers.<\/p>\n The key to testimonials is to use people that influence your audience.<\/strong><\/p>\n Neil Patel does this creatively throughout his blog<\/a> using Sara Underwood, Playmate of the year.<\/p>\n Sure enough, his audience confirms that they resonate with his advert.<\/p>\n While social groups are a great source for leads<\/a>, they are doubly exciting for engaging your community, expanding your reach and making sales.<\/p>\n Punchbowl<\/a> has a simple and effective thank you page. After downloading their white paper: \u201cHow Brands Can Create Fabulous Content for Moms\u201d<\/i>, they suggest joining their LinkedIn group.<\/p>\n Rather than using a generic group on party ideas, they keep the topic relevant by building a community of digital marketers with moms as their target audience<\/a>.<\/p>\n Kimra Luna<\/a> on the other hand does it all.<\/p>\n She spends countless hours helping her students which has resulted in over 26,000 members that are active, engaged and hungry.<\/p>\n Providing free help has been an effective way for her to grow her seven-figure online course. When she opens the doors to her course, her group members are ready to buy.<\/p>\n Most of the big advertising networks like Facebook, Google, Pinterest and Bing have retargeting pixels. Here\u2019s how they work.<\/p>\n You add a 1 x 1 pixel image and a custom Javascript code to your website. This allows the advertising network to capture visitor information so you can retarget them with another advertisement.<\/p>\n Since we\u2019re on the topic of thank you pages, there is no need to retarget the people who have already signed up or made a purchase from your website.<\/p>\n It would be a waste of ad spend considering you have already converted them and likely have permission to communicate with them through email.<\/p>\n The pixel on the thank you page is perfect for retargeting visitors who saw your page, but did not convert into a subscriber or sale<\/b>.<\/p>\n Using this strategy, I\u2019ve seen landing pages convert new subscribers as high as 80%.<\/p>\n Once a customer has chosen products they want to buy, they don\u2019t want to fill out forms to create a new account. In fact, 23% of online shoppers<\/a> will abandon their shopping cart if they are forced to register a new account.<\/p>\n This is why 8 out of the top 10 US retailers offer guest checkout<\/a>.<\/p>\n An unnamed company<\/a> was able to increase revenue by an additional $300m by removing the register button.<\/p>\n But here\u2019s the deal.<\/p>\n Getting customers to create an account provides a wealth of data for personalized marketing messages – not to mention being able to communicate with them via. email.<\/p>\n You can solve this problem by adding a simple option to create an account on your success page.<\/p>\n The less steps you create, the greater your post-goal conversions will be. Here are some tips to maximize account creations.<\/p>\n Thank you pages are a great place to start a relationship with your subscribers and customers. They also act as a perfect opportunity to gain reach, build a community, drive revenue and get new leads.<\/p>\n The important thing is to create relevant offers and content to increase your probability of fulfilling your post-conversion goals.<\/p>\n Keep your goals aligned with what you want to achieve in your funnels and use that momentum to gain more insight and value for future marketing efforts.<\/p>\n Not sure which thank you page model to use? Click here to download my thank you page matrix. <\/a>![\"survey](\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/03\/personalize-experience-768x772.png\")
<\/p>\n![\"hyper](\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/03\/hyper-personalized-email-768x441.jpg\")
<\/p>\n1. Send them to a Survey<\/h2>\n
![\"thank](\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/03\/take-survey-link-768x360.jpg\")
<\/p>\n![\"money](\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/03\/survey-example.png\")
<\/p>\n\n
\n
2. Get more social shares.<\/h2>\n
![\"thank](\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/03\/get-social-shares-example.png\")
<\/p>\n![\"growth](\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/03\/growth-hack-thank-you-page-example-768x197.png\")
<\/p>\n![\"conversion](\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/03\/conversion-increase.png\")
<\/p>\nMy Workflow:<\/h3>\n
\n
![\"email](\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/03\/lead-link.png\")
<\/li>\n<\/ol>\n\n
![\"thank](\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/03\/thank-you-page-template-768x399.png\")
<\/li>\n<\/ol>\n\n
![\"landing-page-example\"](\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/03\/landing-page-example-768x401.png\")
<\/li>\n<\/ol>\n3. Push new subscribers further down your content funnel.<\/h2>\n
![\"buyer's](\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/03\/buyers-journey-768x437.png\")
<\/p>\n\n
![\"content](\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/03\/buyers-journey-content-types-768x457.png\")
<\/p>\n![\"content](\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/03\/absorb-more-content.png\")
<\/p>\n![\"Rand](\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/03\/rand-fishkin.jpeg\")
<\/p>\n4. Upsell and Cross-sell related products<\/h2>\n
![\"selling](\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/03\/probability-of-selling.png\")
<\/p>\n![\"amazon](\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/03\/amazon-upsell-package-768x387.png\")
<\/p>\n![\"amazon](\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/03\/amazon-upsell-768x489.jpg\")
<\/p>\n![\"godaddy](\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/03\/godaddy-upsell-1-768x231.png\")
<\/p>\n![\"godaddy](\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/03\/godaddy-upsell-2.png\")
<\/p>\n![\"urgency](\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/03\/upsell-thank-you.jpg\")
<\/p>\n![\"Neil](\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/03\/neil-patel.png\")
<\/p>\n5. Build Social Proof.<\/h2>\n
![\"social](\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/03\/social-proof.png\")
<\/p>\n![\"Jonah](\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/03\/jonah-berger.jpg\")
<\/p>\n![\"brian](\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/03\/backlinko-social-proof-768x415.png\")
<\/p>\nUse testimonials from people your customers respect.<\/h3>\n
![\"testimonials](\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/03\/wishpond-testimonials-768x293.png\")
<\/p>\n![\"creative](\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/03\/neil-patel-sara-underwood.png\")
<\/p>\n![\"neil](\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/03\/neil-patel-comment.png\")
<\/p>\n6. Expand your Social Groups<\/h2>\n
![\"social](\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/03\/social-groups-thank-you-768x437.png\")
<\/p>\n![\"social](\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/03\/kimra-luna-engagement.png\")
<\/p>\n![\"kimra](\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/03\/kimra-influence.png\")
<\/p>\n7. Pixel them for remarketing campaigns<\/h2>\n
Here\u2019s how you do it on Facebook.<\/h3>\n
\n
![\"facebook](\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/03\/find-custom-audiences.png\")
<\/li>\n<\/ol>\n\n
![\"create](\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/03\/create-custom-audience.png\")
<\/li>\n<\/ol>\n\n
![\"custom](\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/03\/audience-website-traffic.png\")
<\/li>\n![\"custom](\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/03\/custom-audience-final.png\")
<\/li>\n<\/ol>\n\n
![\"custom](\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/03\/facebook-ad-set-768x388.png\")
<\/li>\n<\/ol>\n8. Get them to create a free account.<\/h2>\n
![\"create](\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/03\/create-an-account-768x432.png\")
<\/p>\n\n
Conclusion<\/h2>\n