{"id":3069,"date":"2016-05-23T11:03:21","date_gmt":"2016-05-23T15:03:21","guid":{"rendered":"https:\/\/www.moneyjournal.com\/?p=3069"},"modified":"2016-10-18T01:32:50","modified_gmt":"2016-10-18T05:32:50","slug":"email-signup-popup","status":"publish","type":"post","link":"https:\/\/www.moneyjournal.com\/email-signup-popup\/","title":{"rendered":"M2M Episode 4: Should I use Email Signup Popups?"},"content":{"rendered":"<div style=\"margin: 0px auto; text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/NdSq4TicVYM?rel=0&amp;controls=0&amp;showinfo=0\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p style=\"text-align: center;\"><a style=\"color: #ffffff; text-decoration: none; font-family: Helvetica, Arial, sans-serif; font-weight: bold; font-size: 16px; line-height: 20px; padding: 10px; display: inline-block; max-width: 300px; border-radius: 5px; text-shadow: rgba(0, 0, 0, 0.247059) 0px -1px 1px; box-shadow: rgba(255, 255, 255, 0.498039) 0px 1px 3px inset, rgba(0, 0, 0, 0.498039) 0px 1px 3px; background: #c0392b;\" href=\"https:\/\/smohzie.leadpages.co\/leadbox\/14628c6f3f72a2%3A12873401d346dc\/5735905604141056\/\" target=\"_blank\">Get New Marketing Videos<\/a> <a style=\"color: #ffffff; text-decoration: none; font-family: Helvetica, Arial, sans-serif; font-weight: bold; font-size: 16px; line-height: 20px; padding: 10px; display: inline-block; max-width: 300px; border-radius: 5px; text-shadow: rgba(0, 0, 0, 0.247059) 0px -1px 1px; box-shadow: rgba(255, 255, 255, 0.498039) 0px 1px 3px inset, rgba(0, 0, 0, 0.498039) 0px 1px 3px; background: #16A085;\" href=\"https:\/\/www.moneyjournal.com\/ask?utm_campaign=m2m&amp;utm_source=episode\" target=\"_blank\">Ask a question<\/a><\/p>\n<div style=\"background: none repeat scroll 0 0 #ff9; clear: both; margin-bottom: 18px; overflow: hidden; border: 1px solid #e5e597; padding: 10px; margin-top: 18px;\">\n<p><strong>Resources Mentioned:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/sumome.com\/\" target=\"_blank\">SumoMe<\/a><\/li>\n<li><a href=\"https:\/\/www.moneyjournal.com\/sweet\/leadpages\" target=\"_blank\" rel=\"nofollow\">LeadPages<\/a><\/li>\n<\/ul>\n<\/div>\n<h2>Transcript<\/h2>\n<p>What is up everyone? Sam here from Money Journal and welcome to episode 4 of marketing in two minutes.<\/p>\n<p>Today I\u2019ll be covering a question that a lot of people are scared to do. Here it is:<\/p>\n<p>Should I use pop ups to get subscribers, leads and opt-ins?<\/p>\n<p>Let\u2019s go.<\/p>\n<p>Pop-ups\u2026.they\u2019re annoying right?<\/p>\n<p>But they\u2019re also really effective.<\/p>\n<p>There are two popups you can use to that will actually increase your opt-in rates without pissing people off.<\/p>\n<p><strong>#1. Is the <a href=\"https:\/\/sumome.com\/app\/welcome-mat\" target=\"_blank\">Sumome welcome mat<\/a>.<\/strong><\/p>\n<p>When someone visits your site, the \u201cpop-up\u201d takes over the full screen with a compelling offer. They can either choose \u2013 yes, no or leave your site completely. Most people will choose yes or no.<\/p>\n<p>One of the sites I was working on was getting less than 10 new subscribers per day.<\/p>\n<p>I added the welcome mat with a free offer and BOOM.<\/p>\n<p>85 sign ups that day. Then 320 the next day. What was I offering?<\/p>\n<p>A free recipe book to a target audience of stay-at-home moms.<\/p>\n<p>Welcome mats work and they\u2019re freaking awesome.<\/p>\n<p><strong>#2 is the exit intent popup.<\/strong><\/p>\n<p>The exit intent works when someone is about to leave your page and then a pop-up appears. There are the scammy ones where it says \u201cAre you sure you want to leave? Get this product for 95% off.\u201d<\/p>\n<p>This is what your visitors are thinking when they see that.<\/p>\n<p>Yes. I\u2019m sure I want to leave. And now I have to scan my computer for malware. Thanks a lot.<\/p>\n<p>Those are annoying. Don\u2019t do that. You\u2019re cheapening your brand and almost guaranteeing to brand yourself as a scam.<\/p>\n<p>Seriously\u2026.stop.<\/p>\n<p>The ones that work well get people to sign up for a relevant offer or a relevant newsletter where you can deliver real value.<\/p>\n<p><a href=\"https:\/\/www.moneyjournal.com\/sweet\/leadpages\" target=\"_blank\" rel=\"nofollow\">LeadPages<\/a> does the job perfectly and I highly recommend getting it.<\/p>\n<p>The key to both of these is traffic and to offer the visitor something more than they actually came for. But it has to be hyper relevant to their intent.<\/p>\n<p>Why did they click on your blog post? What can you offer that will enhance their experience on your blog? And are you actually going to deliver it?<\/p>\n<p>Think intent and then those pop-ups are actually less annoying. They become helpful.<\/p>\n<p>A wise man once said\u2026\u201dthere\u2019s a time and place for everything.\u201d<\/p>\n<p>The same life principle applies to pop-ups.<\/p>\n<h2>Question of the day<\/h2>\n<p><em>What do you think about pop-ups? Are they more helpful or hurtful to websites?<\/em><\/p>\n<p style=\"background: none repeat scroll 0 0 #ff9; clear: both; margin-bottom: 18px; overflow: hidden; border: 1px solid #e5e597; padding: 10px; margin-top: 18px; text-align: center;\">Follow\u00a0or a contribute. Either way, I look forward to serving your online marketing needs.<br \/>\n<a style=\"color: #ffffff; text-decoration: none; font-family: Helvetica, Arial, sans-serif; font-weight: bold; font-size: 16px; line-height: 20px; padding: 10px; display: inline-block; max-width: 300px; border-radius: 5px; text-shadow: rgba(0, 0, 0, 0.247059) 0px -1px 1px; box-shadow: rgba(255, 255, 255, 0.498039) 0px 1px 3px inset, rgba(0, 0, 0, 0.498039) 0px 1px 3px; background: #c0392b;\" href=\"https:\/\/smohzie.leadpages.co\/leadbox\/14628c6f3f72a2%3A12873401d346dc\/5735905604141056\/\" target=\"_blank\">Follow M2M<\/a> <a style=\"color: #ffffff; text-decoration: none; font-family: Helvetica, Arial, sans-serif; font-weight: bold; font-size: 16px; line-height: 20px; padding: 10px; display: inline-block; max-width: 300px; border-radius: 5px; text-shadow: rgba(0, 0, 0, 0.247059) 0px -1px 1px; box-shadow: rgba(255, 255, 255, 0.498039) 0px 1px 3px inset, rgba(0, 0, 0, 0.498039) 0px 1px 3px; background: #16A085;\" href=\"https:\/\/www.moneyjournal.com\/ask?utm_campaign=m2m&amp;utm_source=episode\" target=\"_blank\">Contribute a Question<\/a><\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Pop-ups can be annoying, but they are extremely helpful for people looking for opportunities to learn more about a topic. Use these 2 pop-ups to dramatically increase your conversion rates.<\/p>\n","protected":false},"author":4,"featured_media":3078,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[41],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Email Signup Popups To Get More Subscribers<\/title>\n<meta name=\"description\" content=\"Email signup popups can be annoying for visitors if you aren&#039;t doing it right. 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