{"id":3070,"date":"2016-05-31T11:02:10","date_gmt":"2016-05-31T15:02:10","guid":{"rendered":"https:\/\/www.moneyjournal.com\/?p=3070"},"modified":"2016-10-18T01:31:52","modified_gmt":"2016-10-18T05:31:52","slug":"best-ways-to-get-email-subscribers","status":"publish","type":"post","link":"https:\/\/www.moneyjournal.com\/best-ways-to-get-email-subscribers\/","title":{"rendered":"M2M Episode 5: The Best Ways to Get Email Subscribers Before Launching a Product"},"content":{"rendered":"<div style=\"margin: 0px auto; text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/QN2B_sWmWI4?rel=0&amp;controls=0&amp;showinfo=0\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p style=\"text-align: center;\"><a style=\"color: #ffffff; text-decoration: none; font-family: Helvetica, Arial, sans-serif; font-weight: bold; font-size: 16px; line-height: 20px; padding: 10px; display: inline-block; max-width: 300px; border-radius: 5px; text-shadow: rgba(0, 0, 0, 0.247059) 0px -1px 1px; box-shadow: rgba(255, 255, 255, 0.498039) 0px 1px 3px inset, rgba(0, 0, 0, 0.498039) 0px 1px 3px; background: #c0392b;\" href=\"https:\/\/smohzie.leadpages.co\/leadbox\/14628c6f3f72a2%3A12873401d346dc\/5735905604141056\/\" target=\"_blank\">Get New Marketing Videos<\/a> <a style=\"color: #ffffff; text-decoration: none; font-family: Helvetica, Arial, sans-serif; font-weight: bold; font-size: 16px; line-height: 20px; padding: 10px; display: inline-block; max-width: 300px; border-radius: 5px; text-shadow: rgba(0, 0, 0, 0.247059) 0px -1px 1px; box-shadow: rgba(255, 255, 255, 0.498039) 0px 1px 3px inset, rgba(0, 0, 0, 0.498039) 0px 1px 3px; background: #16A085;\" href=\"https:\/\/www.moneyjournal.com\/ask?utm_campaign=m2m&amp;utm_source=episode\" target=\"_blank\">Ask a question<\/a><\/p>\n<div style=\"background: none repeat scroll 0 0 #ff9; clear: both; margin-bottom: 18px; overflow: hidden; border: 1px solid #e5e597; padding: 10px; margin-top: 18px;\">\n<p><strong>Resources Mentioned:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.moneyjournal.com\/first-thing-starting-online-business\/\" target=\"_blank\">Episode 2:<\/a>\u00a0Why email marketing is the first step.<\/li>\n<li><a href=\"https:\/\/www.moneyjournal.com\/sweet\/convertkit\" target=\"_blank\" rel=\"nofollow\">Convert Kit<\/a> &#8211; Recommended email marketing tool for bloggers<\/li>\n<li><a href=\"https:\/\/www.moneyjournal.com\/sweet\/leadpages\" target=\"_blank\" rel=\"nofollow\">LeadPages<\/a>\u00a0&#8211; Lead generation tool<\/li>\n<li><a href=\"http:\/\/www.alexa.com\/\" target=\"_blank\">Alexa<\/a>\u00a0&#8211; Traffic estimation tool<\/li>\n<li><a href=\"https:\/\/www.similarweb.com\/\" target=\"_blank\">SimilarWeb<\/a>\u00a0&#8211; Traffic estimation tool<\/li>\n<li><a href=\"https:\/\/www.optinmonster.com\/\" target=\"_blank\">OptinMonster<\/a>\u00a0&#8211; Lead capture tool<\/li>\n<\/ul>\n<\/div>\n<h2>Transcript<\/h2>\n<p>Hey Sam here from Money Journal with episode 5 of Marketing in Two minutes. Today I\u2019m taking a question from John Biester.<\/p>\n<p>John asked:<\/p>\n<blockquote><p>What do you think are the best channels and best ways for creating a following prior to launching your product or service?<\/p><\/blockquote>\n<p>I\u2019m glad you asked John. In <a href=\"https:\/\/www.moneyjournal.com\/first-thing-starting-online-business\/\" target=\"_blank\">episode 2<\/a> I mentioned the first step you should take is to build an email list and why it\u2019s crucial\u00a0to do this.<\/p>\n<p>Watch episode 2 if you haven\u2019t done so yet because we\u2019re going to build on how you can do that right now.<\/p>\n<p>Let\u2019s go.<\/p>\n<p>An email list is a stronger bet than a social media following when you\u2019re first starting out.<\/p>\n<p>Social reach is limited. It\u2019s common knowledge that <a href=\"http:\/\/www.adweek.com\/socialtimes\/locowise-march-2015\/619104\" target=\"_blank\">Facebook has killed organic reach<\/a>. If you have a following of 10,000 people, you need to get a ton of likes, shares and comments to even get half of those people to see your post.<\/p>\n<p>Email is tougher to ignore and it hits a very personal space to people.<\/p>\n<p>Building an email list requires 3 things.<\/p>\n<ol>\n<li>An email marketing tool.<\/li>\n<li>Traffic.<\/li>\n<li>Conversion.<\/li>\n<\/ol>\n<p>So how do you do you put them all together?<\/p>\n<p>Here are 3 super effective strategies that will grow your list.<\/p>\n<h2>1. Guest Blogging<\/h2>\n<p>The first is guest blogging. I bet there are bigger sites out there than yours. They\u2019ve built massive audiences. By guest blogging, they get quality content and you get a chance to speak to their audience.<\/p>\n<p>The sites you choose should:<\/p>\n<p>a. Have an active community \u2013 so look for the average number of social shares, comments and use traffic estimation tools like Alexa and Similarweb for a ballpark figure.<br \/>\nb. Have your ideal audience that will be interested in your products and services.<\/p>\n<p>Do a Google search for something like:<\/p>\n<blockquote><p>\u201cWrite for us\u201d \u201cyour niche keywords&#8221;<\/p><\/blockquote>\n<p>For example, I could search \u201cwrite for us\u201d \u201ccontent marketing\u201d. You\u2019ll see a massive list of pages for guest posting opportunities.<\/p>\n<p>Pitch them a few ideas and start writing. There\u2019s more to guest posting and I\u2019ll get into that if <a href=\"https:\/\/www.moneyjournal.com\/ask\" target=\"_blank\">someone asks about it<\/a>.<\/p>\n<h2>2. Use the right pop-ups.<\/h2>\n<p>The second is pop-ups. I already discussed which <a href=\"https:\/\/www.moneyjournal.com\/email-signup-popup\/\" target=\"_blank\">popups you should use in episode 4<\/a> so watch that video there and find out how you can use Sumome, Leadpages and Optinmonster to make that easy for you.<\/p>\n<h2>3. Joint webinars<\/h2>\n<p>The last are joint webinars.<\/p>\n<p>People love webinars because they learn a lot through them for free in under an hour. To get the most out of your webinars, find people or companies with a similar audience as yours and do an exchange.<\/p>\n<p>They can email their people and you can capture those emails as leads and you can email your list and your webinar co-presenter can get them as their leads.<\/p>\n<p>List building is hard work, but it\u2019ll almost always pay off.<\/p>\n<h2>Question of the day<\/h2>\n<p><em>Which strategy are you going to try first?<\/em><\/p>\n<p style=\"background: none repeat scroll 0 0 #ff9; clear: both; margin-bottom: 18px; overflow: hidden; border: 1px solid #e5e597; padding: 10px; margin-top: 18px; text-align: center;\">Follow\u00a0or contribute. Either way, I look forward to serving your online marketing needs.<br \/>\n<a style=\"color: #ffffff; text-decoration: none; font-family: Helvetica, Arial, sans-serif; font-weight: bold; font-size: 16px; line-height: 20px; padding: 10px; display: inline-block; max-width: 300px; border-radius: 5px; text-shadow: rgba(0, 0, 0, 0.247059) 0px -1px 1px; box-shadow: rgba(255, 255, 255, 0.498039) 0px 1px 3px inset, rgba(0, 0, 0, 0.498039) 0px 1px 3px; background: #c0392b;\" href=\"https:\/\/smohzie.leadpages.co\/leadbox\/14628c6f3f72a2%3A12873401d346dc\/5735905604141056\/\" target=\"_blank\">Follow M2M<\/a> <a style=\"color: #ffffff; text-decoration: none; font-family: Helvetica, Arial, sans-serif; font-weight: bold; font-size: 16px; line-height: 20px; padding: 10px; display: inline-block; max-width: 300px; border-radius: 5px; text-shadow: rgba(0, 0, 0, 0.247059) 0px -1px 1px; box-shadow: rgba(255, 255, 255, 0.498039) 0px 1px 3px inset, rgba(0, 0, 0, 0.498039) 0px 1px 3px; background: #16A085;\" href=\"https:\/\/www.moneyjournal.com\/ask?utm_campaign=m2m&amp;utm_source=episode\" target=\"_blank\">Contribute a Question<\/a><\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>List building is an art. You have to convince someone to give you one of the most private assets &#8211; their email address. Use these techniques to get more subscribers on your email list.<\/p>\n","protected":false},"author":4,"featured_media":3080,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[41],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Best Ways to Get Email Subscribers Before Launching<\/title>\n<meta name=\"description\" content=\"Getting a following before you even have a product isn&#039;t that hard. 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