{"id":3075,"date":"2016-05-16T11:02:53","date_gmt":"2016-05-16T15:02:53","guid":{"rendered":"https:\/\/www.moneyjournal.com\/?p=3075"},"modified":"2016-10-18T01:34:41","modified_gmt":"2016-10-18T05:34:41","slug":"how-to-promote-your-website","status":"publish","type":"post","link":"https:\/\/www.moneyjournal.com\/how-to-promote-your-website\/","title":{"rendered":"M2M Episode 3: How to Promote Your Website with Blogger Outreach"},"content":{"rendered":"<div style=\"margin: 0px auto; text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/AR_dcM44eLM?rel=0&amp;controls=0&amp;showinfo=0\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p style=\"text-align: center;\"><a style=\"color: #ffffff; text-decoration: none; font-family: Helvetica, Arial, sans-serif; font-weight: bold; font-size: 16px; line-height: 20px; padding: 10px; display: inline-block; max-width: 300px; border-radius: 5px; text-shadow: rgba(0, 0, 0, 0.247059) 0px -1px 1px; box-shadow: rgba(255, 255, 255, 0.498039) 0px 1px 3px inset, rgba(0, 0, 0, 0.498039) 0px 1px 3px; background: #c0392b;\" href=\"https:\/\/smohzie.leadpages.co\/leadbox\/14628c6f3f72a2%3A12873401d346dc\/5735905604141056\/\" target=\"_blank\">Get New Marketing Videos<\/a> <a style=\"color: #ffffff; text-decoration: none; font-family: Helvetica, Arial, sans-serif; font-weight: bold; font-size: 16px; line-height: 20px; padding: 10px; display: inline-block; max-width: 300px; border-radius: 5px; text-shadow: rgba(0, 0, 0, 0.247059) 0px -1px 1px; box-shadow: rgba(255, 255, 255, 0.498039) 0px 1px 3px inset, rgba(0, 0, 0, 0.498039) 0px 1px 3px; background: #16A085;\" href=\"https:\/\/www.moneyjournal.com\/ask?utm_campaign=m2m&amp;utm_source=episode\" target=\"_blank\">Ask a question<\/a><\/p>\n<div style=\"background: none repeat scroll 0 0 #ff9; clear: both; margin-bottom: 18px; overflow: hidden; border: 1px solid #e5e597; padding: 10px; margin-top: 18px;\">\n<p><strong>Resources Mentioned:<\/strong><\/p>\n<ul>\n<li><a href=\"http:\/\/buzzsumo.com\/\" target=\"_blank\">BuzzSumo<\/a><\/li>\n<\/ul>\n<\/div>\n<h2>Transcript<\/h2>\n<p>Welcome to episode 3 of Marketing in Two Minutes. I\u2019m Sam Oh the founder of Money Journal and\u00a0 today, we\u2019re taking a question from Mark T.<\/p>\n<p>Mark asked:<\/p>\n<p>How do you strategist and execute a blogger outreach program and approach influencers to promote your brand, website or product.<\/p>\n<p>Well Mark, I have some answers for you on a simple strategy to increase the probability of having the right people share your brand.<\/p>\n<p>Let\u2019s go.<\/p>\n<p>Blogger outreach is the smartest thing you can do for your brand.<\/p>\n<p>But there\u2019s more to it then asking and then them doing it.<\/p>\n<p>There are 3 steps to this strategy that will help you get influencers to <a href=\"https:\/\/www.moneyjournal.com\/seo-checklist\/\" target=\"blank\">share your blog posts<\/a>.<\/p>\n<h2>Step 1: Find people with similar interests.<\/h2>\n<p>There\u2019s a tool called Buzzsumo that does this for you in a couple ways.<\/p>\n<p>Make an account and go to the influencers tab. If you\u2019re in the social media marketing industry, you might type something like \u201cFacebook advertising.\u201d<\/p>\n<p>You\u2019ll see a list of key influencers and can view all of the tweets they\u2019ve shared to get a feel for content they find share worthy.<\/p>\n<p>Another way is to use their content research tool. Again, you might type something like \u201cFacebook advertising strategy\u201d. The results will show you the most shared articles from around the web.<\/p>\n<p>Click on \u201cView Sharers\u201d and you\u2019ll see everyone who has shared a specific post.<\/p>\n<p>Follow them on Twitter and add them to a custom Twitter list for you to engage with. Share their stuff, comment on it and get your name and face out there.<\/p>\n<h2>Step 2: Create share worthy content.<\/h2>\n<p>Search through the content explorer for popular topics and create epic stuff that fills in the gaps around these topics.<\/p>\n<p>Don\u2019t just rehash it. Look for commonalities and take a new angle with more insight on what hasn\u2019t been mentioned.<\/p>\n<p>Now mention, link to and contact influencers you got ideas from<\/p>\n<h2>Step 3: Pitch the influencers you gathered in step 1.<\/h2>\n<p>You can go for the desperate hard sell or the soft sell.<\/p>\n<p>Here\u2019s what a soft sell email might look like:<\/p>\n<blockquote><p>Hi Gary, I was browsing through Twitter and noticed you shared Rick\u2019s article on Facebook advertising. I loved this piece too, but found it was missing [whatever was missing].<\/p>\n<p>I just published a new Facebook strategy that produced a 575% ROI with one simple tweak.<\/p>\n<p>Let me know if you\u2019d like to check it out.<\/p><\/blockquote>\n<p>If they respond, send them the link and a polite nudge for a share.<\/p>\n<p>This strategy is a numbers game, but if you stick with it, you\u2019ll get WAY better results than publishing another crappy article about discounts and why your product is the best.<\/p>\n<p>Why?<\/p>\n<p>Because\u00a0 no one cares\u2026.yet<\/p>\n<h2>Question of the day<\/h2>\n<p><em>This tactic works all the time. Are you up for the challenge in making it work for your business?<\/em><\/p>\n<p style=\"background: none repeat scroll 0 0 #ff9; clear: both; margin-bottom: 18px; overflow: hidden; border: 1px solid #e5e597; padding: 10px; margin-top: 18px; text-align: center;\">Follow\u00a0or a contribute. Either way, I look forward to serving your online marketing needs.<br \/>\n<a style=\"color: #ffffff; text-decoration: none; font-family: Helvetica, Arial, sans-serif; font-weight: bold; font-size: 16px; line-height: 20px; padding: 10px; display: inline-block; max-width: 300px; border-radius: 5px; text-shadow: rgba(0, 0, 0, 0.247059) 0px -1px 1px; box-shadow: rgba(255, 255, 255, 0.498039) 0px 1px 3px inset, rgba(0, 0, 0, 0.498039) 0px 1px 3px; background: #c0392b;\" href=\"https:\/\/smohzie.leadpages.co\/leadbox\/14628c6f3f72a2%3A12873401d346dc\/5735905604141056\/\" target=\"_blank\">Follow M2M<\/a> <a style=\"color: #ffffff; text-decoration: none; font-family: Helvetica, Arial, sans-serif; font-weight: bold; font-size: 16px; line-height: 20px; padding: 10px; display: inline-block; max-width: 300px; border-radius: 5px; text-shadow: rgba(0, 0, 0, 0.247059) 0px -1px 1px; box-shadow: rgba(255, 255, 255, 0.498039) 0px 1px 3px inset, rgba(0, 0, 0, 0.498039) 0px 1px 3px; background: #16A085;\" href=\"https:\/\/www.moneyjournal.com\/ask?utm_campaign=m2m&amp;utm_source=episode\" target=\"_blank\">Contribute a Question<\/a><\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Blogger outreach is the smartest thing you can do for your brand when you&#8217;re first starting out. It doesn&#8217;t cost a dime to do it and you can expand your reach exponentially by putting in the work.<\/p>\n","protected":false},"author":4,"featured_media":3076,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[41],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Promote Your Website with Blogger Outreach<\/title>\n<meta name=\"description\" content=\"It doesn&#039;t matter how good your content, products or services are if you don&#039;t promote it. 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