{"id":3163,"date":"2016-06-25T11:05:56","date_gmt":"2016-06-25T15:05:56","guid":{"rendered":"https:\/\/www.moneyjournal.com\/?p=3163"},"modified":"2016-10-18T01:43:03","modified_gmt":"2016-10-18T05:43:03","slug":"increase-time-on-site","status":"publish","type":"post","link":"https:\/\/www.moneyjournal.com\/increase-time-on-site\/","title":{"rendered":"How to Increase Time on Site For Your Visitors | M2M Episode 8"},"content":{"rendered":"<div style=\"margin: 0px auto; text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/atC3rsmo-qs?rel=0&amp;controls=0&amp;showinfo=0\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p style=\"text-align: center;\"><a style=\"color: #ffffff; text-decoration: none; font-family: Helvetica, Arial, sans-serif; font-weight: bold; font-size: 16px; line-height: 20px; padding: 10px; display: inline-block; max-width: 300px; border-radius: 5px; text-shadow: rgba(0, 0, 0, 0.247059) 0px -1px 1px; box-shadow: rgba(255, 255, 255, 0.498039) 0px 1px 3px inset, rgba(0, 0, 0, 0.498039) 0px 1px 3px; background: #c0392b;\" href=\"https:\/\/smohzie.leadpages.co\/leadbox\/147fea4f3f72a2%3A12873401d346dc\/5648071912325120\/\" target=\"_blank\">Download the Checklist<\/a> <a style=\"color: #ffffff; text-decoration: none; font-family: Helvetica, Arial, sans-serif; font-weight: bold; font-size: 16px; line-height: 20px; padding: 10px; display: inline-block; max-width: 300px; border-radius: 5px; text-shadow: rgba(0, 0, 0, 0.247059) 0px -1px 1px; box-shadow: rgba(255, 255, 255, 0.498039) 0px 1px 3px inset, rgba(0, 0, 0, 0.498039) 0px 1px 3px; background: #16A085;\" href=\"https:\/\/www.moneyjournal.com\/ask?utm_campaign=m2m&amp;utm_source=episode\" target=\"_blank\">Ask a question<\/a><\/p>\n<p>You\u2019ve probably seen an \u201cAverage time on page\u201d in your Google Analytics.<\/p>\n<p>While we can\u2019t definitively say that a higher time on page equals more engagement, we can hypothesize that the longer they spend on a blog post, the more content they\u2019re consuming.<\/p>\n<p>So how do we get people to keep reading and stay engaged with our content?<\/p>\n<p>I\u2019ve got 6 tips you\u2019re going to love.<\/p>\n<h2>1. Create visual content.<\/h2>\n<p><a href=\"http:\/\/blogpros.com\/blog\/2014\/05\/makes-perfect-blog-post-infographic\" target=\"_blank\">Blog Pros<\/a> analyzed over 1100 blog posts and found that the most popular ones had at least one image every 350 words.<\/p>\n<p>Images keep people engaged and break eyes away from blobs of text.<\/p>\n<p>Screenshots work great for how-to articles.<\/p>\n<h2>2. Write in short sentences and\u00a0short paragraphs.<\/h2>\n<p>Long sentences are hard to digest. You\u2019re not writing an academic paper here. People want to be entertained and get answers quick.<\/p>\n<p>In my blog posts, I even add 3 word sentences. Like: <em>\u201cHere\u2019s the deal.\u201d<\/em><\/p>\n<p>Or even 1 \u201cworders\u201d like<em> \u201cLook:\u201d<\/em><\/p>\n<p>Add these short sentences in areas where people might disengage.<\/p>\n<h2>3. Add short videos within your blog posts.<\/h2>\n<p>Videos can even be as short as 30 seconds. If your content leads up to your video demo, people will play it. This will add to their time on site and increase engagement.<\/p>\n<h2>4. Link to old blog posts.<\/h2>\n<p>Internal linking isn\u2019t only <a href=\"https:\/\/www.moneyjournal.com\/seo-checklist\/\" target=\"_blank\">for SEO<\/a>. It\u2019s going to slash your bounce rate and increase your visitor\u2019s session duration.<\/p>\n<p>They\u2019re going to eat up more of your content and as a result, your time on site is going to go up.<\/p>\n<h2>5. Readability.<\/h2>\n<p>Typography is massive in the advertising industry. The same goes for content.<\/p>\n<p>If you\u2019re writing with a 10 point font and reading the same line again, then adjust your font-size, text spacing and maybe even your font.<\/p>\n<h2>6: Add an exit pop-up.<\/h2>\n<p>Use exit pop-ups to convert visitors into subscribers. Offer them something like a free eBook or something that\u2019s going to make them want to stay connected to you.<\/p>\n<p>Use these tactics to decrease bounce rate and increase your visitor\u2019s time on page.<\/p>\n<h2>Now it\u2019s your turn.<\/h2>\n<p>I gave you 6 solid tips that will get your visitors to consume more of your content.<\/p>\n<p>And I got one more bonus for you. I put together a <a href=\"https:\/\/smohzie.leadpages.co\/leadbox\/147fea4f3f72a2%3A12873401d346dc\/5648071912325120\/\" target=\"_blank\">PDF checklist that you can print up<\/a> and work with as you go through this process.<\/p>\n<p>Look through your Google Analytics, identify some of your weakest content and try using these tips.<\/p>\n<p>If you <a href=\"https:\/\/smohzie.leadpages.co\/leadbox\/147fea4f3f72a2%3A12873401d346dc\/5648071912325120\/\" target=\"_blank\">follow the checklist<\/a>, I\u2019m confident that you\u2019ll increase engagement and see changes in your time on site and bounce rate.<\/p>\n<p>Let me know which tactic you\u2019re going to implement in your next blog post.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"background: none repeat scroll 0 0 #ff9; clear: both; margin-bottom: 18px; overflow: hidden; border: 1px solid #e5e597; padding: 10px; margin-top: 18px; text-align: center;\">Follow\u00a0or contribute. Either way, I look forward to serving your online marketing needs.<br \/>\n<a style=\"color: #ffffff; text-decoration: none; font-family: Helvetica, Arial, sans-serif; font-weight: bold; font-size: 16px; line-height: 20px; padding: 10px; display: inline-block; max-width: 300px; border-radius: 5px; text-shadow: rgba(0, 0, 0, 0.247059) 0px -1px 1px; box-shadow: rgba(255, 255, 255, 0.498039) 0px 1px 3px inset, rgba(0, 0, 0, 0.498039) 0px 1px 3px; background: #c0392b;\" href=\"https:\/\/smohzie.leadpages.co\/leadbox\/14628c6f3f72a2%3A12873401d346dc\/5735905604141056\/\" target=\"_blank\">Follow M2M<\/a> <a style=\"color: #ffffff; text-decoration: none; font-family: Helvetica, Arial, sans-serif; font-weight: bold; font-size: 16px; line-height: 20px; padding: 10px; display: inline-block; max-width: 300px; border-radius: 5px; text-shadow: rgba(0, 0, 0, 0.247059) 0px -1px 1px; box-shadow: rgba(255, 255, 255, 0.498039) 0px 1px 3px inset, rgba(0, 0, 0, 0.498039) 0px 1px 3px; background: #16A085;\" href=\"https:\/\/www.moneyjournal.com\/ask?utm_campaign=m2m&amp;utm_source=episode\" target=\"_blank\">Contribute a Question<\/a><\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Time on page is a metric used to measure engagement. These 6 tips will skyrocket your time on page and get your visitors consuming every piece of content you create.<\/p>\n","protected":false},"author":4,"featured_media":3172,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[41],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Increase Time on Site For Your Visitors (Video)<\/title>\n<meta name=\"description\" content=\"Time on site is often used to measure how engaged your visitors are. Use these 6 copywriting tips to engage visitors with every blog post you publish.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.moneyjournal.com\/increase-time-on-site\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Tactics to Engage Your Blog Visitors And Skyrocket Time on Site\" \/>\n<meta property=\"og:description\" content=\"Time on site is often used to measure how engaged your visitors are. Use these 6 copywriting tips to engage visitors with every blog post you publish.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.moneyjournal.com\/increase-time-on-site\/\" \/>\n<meta property=\"og:site_name\" content=\"Online Marketing Strategies - Money Journal\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/MoneyJournal\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-25T15:05:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-10-18T05:43:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/06\/facebook-ep008.jpg\" \/>\n<meta name=\"author\" content=\"Sam Oh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"6 Tactics to Engage Your Blog Visitors And Skyrocket Time on Site\" \/>\n<meta name=\"twitter:description\" content=\"Time on site is often used to measure how engaged your visitors are. Use these 6 copywriting tips to engage visitors with every blog post you publish.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/06\/facebook-ep008.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@Money_Journal\" \/>\n<meta name=\"twitter:site\" content=\"@Money_Journal\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sam Oh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.moneyjournal.com\/increase-time-on-site\/\",\"url\":\"https:\/\/www.moneyjournal.com\/increase-time-on-site\/\",\"name\":\"How to Increase Time on Site For Your Visitors (Video)\",\"isPartOf\":{\"@id\":\"https:\/\/www.www.moneyjournal.com\/#website\"},\"datePublished\":\"2016-06-25T15:05:56+00:00\",\"dateModified\":\"2016-10-18T05:43:03+00:00\",\"author\":{\"@id\":\"https:\/\/www.www.moneyjournal.com\/#\/schema\/person\/566bbc835db0bbe8fd37add86a75b2a8\"},\"description\":\"Time on site is often used to measure how engaged your visitors are. Use these 6 copywriting tips to engage visitors with every blog post you publish.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.moneyjournal.com\/increase-time-on-site\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.moneyjournal.com\/increase-time-on-site\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.moneyjournal.com\/increase-time-on-site\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.moneyjournal.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Increase Time on Site For Your Visitors | M2M Episode 8\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.www.moneyjournal.com\/#website\",\"url\":\"https:\/\/www.www.moneyjournal.com\/\",\"name\":\"Online Marketing Strategies - Money Journal\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.www.moneyjournal.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.www.moneyjournal.com\/#\/schema\/person\/566bbc835db0bbe8fd37add86a75b2a8\",\"name\":\"Sam Oh\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.www.moneyjournal.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2014\/12\/avatar.jpg\",\"contentUrl\":\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2014\/12\/avatar.jpg\",\"caption\":\"Sam Oh\"},\"sameAs\":[\"https:\/\/www.moneyjournal.com\",\"https:\/\/www.facebook.com\/MoneyJournal\",\"https:\/\/twitter.com\/Money_Journal\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Increase Time on Site For Your Visitors (Video)","description":"Time on site is often used to measure how engaged your visitors are. Use these 6 copywriting tips to engage visitors with every blog post you publish.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.moneyjournal.com\/increase-time-on-site\/","og_locale":"en_US","og_type":"article","og_title":"6 Tactics to Engage Your Blog Visitors And Skyrocket Time on Site","og_description":"Time on site is often used to measure how engaged your visitors are. Use these 6 copywriting tips to engage visitors with every blog post you publish.","og_url":"https:\/\/www.moneyjournal.com\/increase-time-on-site\/","og_site_name":"Online Marketing Strategies - Money Journal","article_author":"https:\/\/www.facebook.com\/MoneyJournal","article_published_time":"2016-06-25T15:05:56+00:00","article_modified_time":"2016-10-18T05:43:03+00:00","og_image":[{"url":"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/06\/facebook-ep008.jpg"}],"author":"Sam Oh","twitter_card":"summary_large_image","twitter_title":"6 Tactics to Engage Your Blog Visitors And Skyrocket Time on Site","twitter_description":"Time on site is often used to measure how engaged your visitors are. Use these 6 copywriting tips to engage visitors with every blog post you publish.","twitter_image":"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/06\/facebook-ep008.jpg","twitter_creator":"@Money_Journal","twitter_site":"@Money_Journal","twitter_misc":{"Written by":"Sam Oh","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.moneyjournal.com\/increase-time-on-site\/","url":"https:\/\/www.moneyjournal.com\/increase-time-on-site\/","name":"How to Increase Time on Site For Your Visitors (Video)","isPartOf":{"@id":"https:\/\/www.www.moneyjournal.com\/#website"},"datePublished":"2016-06-25T15:05:56+00:00","dateModified":"2016-10-18T05:43:03+00:00","author":{"@id":"https:\/\/www.www.moneyjournal.com\/#\/schema\/person\/566bbc835db0bbe8fd37add86a75b2a8"},"description":"Time on site is often used to measure how engaged your visitors are. Use these 6 copywriting tips to engage visitors with every blog post you publish.","breadcrumb":{"@id":"https:\/\/www.moneyjournal.com\/increase-time-on-site\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.moneyjournal.com\/increase-time-on-site\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.moneyjournal.com\/increase-time-on-site\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.moneyjournal.com\/"},{"@type":"ListItem","position":2,"name":"How to Increase Time on Site For Your Visitors | M2M Episode 8"}]},{"@type":"WebSite","@id":"https:\/\/www.www.moneyjournal.com\/#website","url":"https:\/\/www.www.moneyjournal.com\/","name":"Online Marketing Strategies - Money Journal","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.www.moneyjournal.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.www.moneyjournal.com\/#\/schema\/person\/566bbc835db0bbe8fd37add86a75b2a8","name":"Sam Oh","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.www.moneyjournal.com\/#\/schema\/person\/image\/","url":"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2014\/12\/avatar.jpg","contentUrl":"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2014\/12\/avatar.jpg","caption":"Sam Oh"},"sameAs":["https:\/\/www.moneyjournal.com","https:\/\/www.facebook.com\/MoneyJournal","https:\/\/twitter.com\/Money_Journal"]}]}},"_links":{"self":[{"href":"https:\/\/www.moneyjournal.com\/wp-json\/wp\/v2\/posts\/3163"}],"collection":[{"href":"https:\/\/www.moneyjournal.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.moneyjournal.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.moneyjournal.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.moneyjournal.com\/wp-json\/wp\/v2\/comments?post=3163"}],"version-history":[{"count":9,"href":"https:\/\/www.moneyjournal.com\/wp-json\/wp\/v2\/posts\/3163\/revisions"}],"predecessor-version":[{"id":3176,"href":"https:\/\/www.moneyjournal.com\/wp-json\/wp\/v2\/posts\/3163\/revisions\/3176"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.moneyjournal.com\/wp-json\/wp\/v2\/media\/3172"}],"wp:attachment":[{"href":"https:\/\/www.moneyjournal.com\/wp-json\/wp\/v2\/media?parent=3163"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.moneyjournal.com\/wp-json\/wp\/v2\/categories?post=3163"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.moneyjournal.com\/wp-json\/wp\/v2\/tags?post=3163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}