{"id":3177,"date":"2016-06-29T11:05:16","date_gmt":"2016-06-29T15:05:16","guid":{"rendered":"https:\/\/www.moneyjournal.com\/?p=3177"},"modified":"2016-10-18T01:40:10","modified_gmt":"2016-10-18T05:40:10","slug":"increase-email-open-rates","status":"publish","type":"post","link":"https:\/\/www.moneyjournal.com\/increase-email-open-rates\/","title":{"rendered":"How to Increase Email Open Rates With a 5 Second Hack | M2M Episode 9"},"content":{"rendered":"<div style=\"margin: 0px auto; text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/gLLlYwflsVE?rel=0&amp;controls=0&amp;showinfo=0\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p style=\"text-align: center;\"><a style=\"color: #ffffff; text-decoration: none; font-family: Helvetica, Arial, sans-serif; font-weight: bold; font-size: 16px; line-height: 20px; padding: 10px; display: inline-block; max-width: 300px; border-radius: 5px; text-shadow: rgba(0, 0, 0, 0.247059) 0px -1px 1px; box-shadow: rgba(255, 255, 255, 0.498039) 0px 1px 3px inset, rgba(0, 0, 0, 0.498039) 0px 1px 3px; background: #c0392b;\" href=\"https:\/\/smohzie.leadpages.co\/leadbox\/144c236f3f72a2%3A12873401d346dc\/5672552353497088\/\" target=\"_blank\" rel=\"nofollow\">Download 149 Free Subject Lines<\/a> <a style=\"color: #ffffff; text-decoration: none; font-family: Helvetica, Arial, sans-serif; font-weight: bold; font-size: 16px; line-height: 20px; padding: 10px; display: inline-block; max-width: 300px; border-radius: 5px; text-shadow: rgba(0, 0, 0, 0.247059) 0px -1px 1px; box-shadow: rgba(255, 255, 255, 0.498039) 0px 1px 3px inset, rgba(0, 0, 0, 0.498039) 0px 1px 3px; background: #16A085;\" href=\"https:\/\/www.moneyjournal.com\/ask?utm_campaign=m2m&amp;utm_source=episode\" target=\"_blank\">Ask a question<\/a><\/p>\n<p>In episode 9, I\u2019m going to give you some email marketing tips that will double your open rate.<\/p>\n<p>Let\u2019s go.<\/p>\n<h2>Understand HOW people open their emails<\/h2>\n<p>Email marketing is powerful stuff. But if no one\u2019s opening your emails, then what\u2019s the point?<\/p>\n<p>When you get an email, you look at 2 things:<\/p>\n<p>The name and the subject line.<\/p>\n<p>If you recognize the person or company, then your eyes move to the subject line. If it seems interesting, you open the email newsletter.<\/p>\n<p>Otherwise, you swipe right on your phone to mark as read.<\/p>\n<p>Right?<\/p>\n<p>I\u2019ve seen some people even use \u201cNewsletter\u201d as their \u201cfrom\u201d name. Use your real name instead of a generic company name.<\/p>\n<p>Email is a personal place, so keep it personal.<\/p>\n<p>With your email subject line, you want to peak curiosity or give something that sounds unbelievable.<\/p>\n<p>One of the emails I sent had the subject line:<\/p>\n<blockquote><p>\u201cI lost $6,000. This is awkward&#8230;\u201d<\/p><\/blockquote>\n<p>This email got a 45% open rate.<\/p>\n<p>Derek Halpern is awesome at writing subject lines. Check these out:<\/p>\n<blockquote><p>\u201cSo I had a weird conversation.\u201d<\/p>\n<p>\u201cDon\u2019t spend one cent on business cards\u2026ever\u201d<\/p>\n<p>\u201cAre you ready to laugh?\u201d<\/p><\/blockquote>\n<p>They all peak curiosity. What was weird? How can I get free business cards? What\u2019s so funny?<\/p>\n<p>Using intrigue based headlines generally gives me a 30-35% open rate.<\/p>\n<h2>How do you\u00a0get even higher email open rates?<\/h2>\n<p>Simple\u2026<\/p>\n<p>You send a follow-up email to the people who didn\u2019t open your email with a personalized subject line.<\/p>\n<p>I did a free training series for my premium lead generation program. From that segment, 58.2% of the 306 people opened the email.<\/p>\n<p>3 days later, I sent a follow-up email to the people who didn\u2019t read it. Check out the subject line, \u201cThe subscriber\u2019s first name, did you get the training?\u201d<\/p>\n<p>So if I were to get it, I\u2019d see:<\/p>\n<blockquote><p>\u201cSam, did you get the training?\u201d<\/p><\/blockquote>\n<p>37.7% of those people opened it.<\/p>\n<p>This gave me a total open rate of 71.9%.<\/p>\n<p>So should you use this strategy with every email you send out?<\/p>\n<p>No way\u2026you\u2019ll burn your list way too fast.<\/p>\n<p>Use it for your important emails to get better open rates. But remember\u2026with great power, comes great responsibility.<\/p>\n<h2>Now it\u2019s your turn.<\/h2>\n<p>This strategy literally takes no effort. Add it to one of your sales funnels and you will make more money. I know that creating clickable subject lines might seem daunting.<\/p>\n<p>And to make it worse, there are more subject lines than ones that bring out curiosity.<\/p>\n<p>So I gathered over 100 email subject lines so you can use them, modify them and crush it with your email marketing.<\/p>\n<p><a href=\"https:\/\/smohzie.leadpages.co\/leadbox\/144c236f3f72a2%3A12873401d346dc\/5672552353497088\/\" target=\"_blank\" rel=\"nofollow\">Click here to download the complete list of 149 free subject lines<\/a> that you can use as templates to increase your email open rates.<\/p>\n<p>Let me know in the comments if you\u2019re going to give this a shot. Better yet, DO it and leave a second comment with your results.<\/p>\n<p>Until the next episode, remember to take action, because every minute counts.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"background: none repeat scroll 0 0 #ff9; clear: both; margin-bottom: 18px; overflow: hidden; border: 1px solid #e5e597; padding: 10px; margin-top: 18px; text-align: center;\">Follow\u00a0or contribute. Either way, I look forward to serving your online marketing needs.<br \/>\n<a style=\"color: #ffffff; text-decoration: none; font-family: Helvetica, Arial, sans-serif; font-weight: bold; font-size: 16px; line-height: 20px; padding: 10px; display: inline-block; max-width: 300px; border-radius: 5px; text-shadow: rgba(0, 0, 0, 0.247059) 0px -1px 1px; box-shadow: rgba(255, 255, 255, 0.498039) 0px 1px 3px inset, rgba(0, 0, 0, 0.498039) 0px 1px 3px; background: #c0392b;\" href=\"https:\/\/smohzie.leadpages.co\/leadbox\/14628c6f3f72a2%3A12873401d346dc\/5735905604141056\/\" target=\"_blank\" rel=\"nofollow\">Follow M2M<\/a> <a style=\"color: #ffffff; text-decoration: none; font-family: Helvetica, Arial, sans-serif; font-weight: bold; font-size: 16px; line-height: 20px; padding: 10px; display: inline-block; max-width: 300px; border-radius: 5px; text-shadow: rgba(0, 0, 0, 0.247059) 0px -1px 1px; box-shadow: rgba(255, 255, 255, 0.498039) 0px 1px 3px inset, rgba(0, 0, 0, 0.498039) 0px 1px 3px; background: #16A085;\" href=\"https:\/\/www.moneyjournal.com\/ask?utm_campaign=m2m&amp;utm_source=episode\" target=\"_blank\">Contribute a Question<\/a><\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>By increasing your email open rates, you&#8217;re getting more people to consume your content and buy your products. Learn how a simple 5 second hack can get you higher email open rates every single time.<\/p>\n","protected":false},"author":4,"featured_media":3178,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[41],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Increase Email Open Rates With A 5 Second Hack<\/title>\n<meta name=\"description\" content=\"You can increase your email open rates and get better results with this 5 second tweak. Learn how you can double your open rates every single time.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.moneyjournal.com\/increase-email-open-rates\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Use This 5 Second Tweak to Double Your Email Open Rates\" \/>\n<meta property=\"og:description\" content=\"Increasing email open rates is the goal of every blogger and marketer. 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