{"id":3198,"date":"2016-07-12T11:08:47","date_gmt":"2016-07-12T15:08:47","guid":{"rendered":"https:\/\/www.moneyjournal.com\/?p=3198"},"modified":"2016-10-18T00:58:21","modified_gmt":"2016-10-18T04:58:21","slug":"keyword-usage-seo","status":"publish","type":"post","link":"https:\/\/www.moneyjournal.com\/keyword-usage-seo\/","title":{"rendered":"What Keywords Should I Use For My Website? | M2M Episode 11"},"content":{"rendered":"<div style=\"margin: 0px auto; text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/qHevQDFhgsE?rel=0&amp;controls=0&amp;showinfo=0\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p style=\"text-align: center;\"><a style=\"color: #ffffff; text-decoration: none; font-family: Helvetica, Arial, sans-serif; font-weight: bold; font-size: 16px; line-height: 20px; padding: 10px; display: inline-block; max-width: 300px; border-radius: 5px; text-shadow: rgba(0, 0, 0, 0.247059) 0px -1px 1px; box-shadow: rgba(255, 255, 255, 0.498039) 0px 1px 3px inset, rgba(0, 0, 0, 0.498039) 0px 1px 3px; background: #c0392b;\" href=\"https:\/\/smohzie.leadpages.co\/leadbox\/14628c6f3f72a2%3A12873401d346dc\/5735905604141056\/\" target=\"_blank\" rel=\"nofollow\">Get New Video Updates<\/a> <a style=\"color: #ffffff; text-decoration: none; font-family: Helvetica, Arial, sans-serif; font-weight: bold; font-size: 16px; line-height: 20px; padding: 10px; display: inline-block; max-width: 300px; border-radius: 5px; text-shadow: rgba(0, 0, 0, 0.247059) 0px -1px 1px; box-shadow: rgba(255, 255, 255, 0.498039) 0px 1px 3px inset, rgba(0, 0, 0, 0.498039) 0px 1px 3px; background: #16A085;\" href=\"https:\/\/www.moneyjournal.com\/ask?utm_campaign=m2m&amp;utm_source=episode\" target=\"_blank\">Ask a question<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>In episode 11, we\u2019re going to look at what keywords to use for your website and which ones you should avoid like the plague.<\/p>\n<p>Pick your battles wisely my friends.<\/p>\n<p>Let\u2019s go.<\/p>\n<p>Even if you\u2019re not <a href=\"https:\/\/www.moneyjournal.com\/seo-checklist\/\" target=\"_blank\">using SEO<\/a> as a primary marketing strategy, it should be something that you consider when creating any new blog post or web page.<\/p>\n<p>Why?<\/p>\n<p>Because there are over <a href=\"http:\/\/www.internetlivestats.com\/google-search-statistics\/\" target=\"_blank\">100 billion searches<\/a> on Google alone every single month.<\/p>\n<p>While there are over <a href=\"http:\/\/backlinko.com\/google-ranking-factors\" target=\"_blank\">200 Google ranking factors<\/a>, some known and some speculated, we\u2019re going to focus only on keyword usage and selection.<\/p>\n<p>Google is smart. But you should still <a href=\"https:\/\/www.moneyjournal.com\/on-page-seo-copywriting-tips\/\" target=\"_blank\">use your primary keyword phrase<\/a> within the first 100 words of your blog post.<\/p>\n<p>A couple other places to use it are in your URL and your H1 heading tag.<\/p>\n<h2>Keyword Targeting:<\/h2>\n<p>Now when we get into keyword targeting, a lot of it is about choosing your battles wisely.<\/p>\n<p>There are a couple metrics you can quickly look at to understand the probability of your site ranking for specific keyword phrases.<\/p>\n<p>Moz has a great tool called \u201cMozBar\u201d that you can download as a <a href=\"https:\/\/chrome.google.com\/extensions\/detail\/eakacpaijcpapndcfffdgphdiccmpknp\" target=\"_blank\">Google Chrome<\/a> or Firefox extension (removed from Firefox). The two factors to pay attention to are <a href=\"https:\/\/moz.com\/learn\/seo\/domain-authority\" target=\"_blank\">domain authority and page authority<\/a>.<\/p>\n<p><strong>Domain authority<\/strong> is a prediction of how well a website will rank in search engines and <strong>page authority<\/strong> is the likelihood of a specific page within your domain to rank.<\/p>\n<p>Normally, websites with a higher domain authority will more easily gain stronger page authority throughout their site.<\/p>\n<h2>Keyword Competition with Mozbar:<\/h2>\n<p>You can see your authority scores by turning on Moz bar, then going to google to search for <em>site:yourdomain<\/em>.<\/p>\n<p>This search operator will show all pages that Google has indexed and Mozbar will display the page authorities for all of your pages.<\/p>\n<p>After you\u2019ve done some <a href=\"https:\/\/www.moneyjournal.com\/google-keyword-planner-tutorial-for-keyword-research\/\" target=\"_blank\">keyword research<\/a>, you can type in a keyword phrase and take a look at how other sites compare to yours.<\/p>\n<p>If every site is a 90+ domain authority with 90+ page authorities and you\u2019re sitting at a 20, then you might want to target long tail keyword phrases with less competition.<\/p>\n<p>If you\u2019re a lightweight, then compete with other lightweights and maybe welterweights. Don\u2019t go after the heavy weights because they\u2019ll knock you out no matter how hard you try.<\/p>\n<h2>Now it\u2019s your turn.<\/h2>\n<p>If you found this video helpful, then give me a thumbs up and <a href=\"https:\/\/smohzie.leadpages.co\/leadbox\/14628c6f3f72a2%3A12873401d346dc\/5735905604141056\/\" target=\"_blank\">subscribe to my Marketing in Two Minutes series<\/a>.<\/p>\n<p>I know some of you are jaded by SEO or lack thereof, but I want you to give this a shot. Or maybe you\u2019ve heard rumors that SEO is dead so you never bothered paying attention to it.<\/p>\n<p>If you use Google and you\u2019ve clicked on a site, then you know that SEO isn\u2019t dead. The sites you clicked on were because they optimized them to get there.<\/p>\n<p>Imagine someone searching for your brand or a variation of your name, but you\u2019re nowhere to be found.<\/p>\n<p>You miss out on an opportunity to capture a new subscriber or client.<\/p>\n<p>It only takes a few minutes to set up the basic fundamentals of keyword usage and targeting set up. Put these into action and you&#8217;ll have a good starting point to achieve\u00a0some solid rankings for your content.<\/p>\n<p>Let me know in the comments whether you\u2019re going to try this quick keyword competition method. Or if you have any questions related to this video, ask a question and I\u2019d be happy to help.<\/p>\n<p style=\"background: none repeat scroll 0 0 #ff9; clear: both; margin-bottom: 18px; overflow: hidden; border: 1px solid #e5e597; padding: 10px; margin-top: 18px; text-align: center;\">Follow\u00a0or contribute. Either way, I look forward to serving your online marketing needs.<br \/>\n<a style=\"color: #ffffff; text-decoration: none; font-family: Helvetica, Arial, sans-serif; font-weight: bold; font-size: 16px; line-height: 20px; padding: 10px; display: inline-block; max-width: 300px; border-radius: 5px; text-shadow: rgba(0, 0, 0, 0.247059) 0px -1px 1px; box-shadow: rgba(255, 255, 255, 0.498039) 0px 1px 3px inset, rgba(0, 0, 0, 0.498039) 0px 1px 3px; background: #c0392b;\" href=\"https:\/\/smohzie.leadpages.co\/leadbox\/14628c6f3f72a2%3A12873401d346dc\/5735905604141056\/\" target=\"_blank\" rel=\"nofollow\">Follow M2M<\/a> <a style=\"color: #ffffff; text-decoration: none; font-family: Helvetica, Arial, sans-serif; font-weight: bold; font-size: 16px; line-height: 20px; padding: 10px; display: inline-block; max-width: 300px; border-radius: 5px; text-shadow: rgba(0, 0, 0, 0.247059) 0px -1px 1px; box-shadow: rgba(255, 255, 255, 0.498039) 0px 1px 3px inset, rgba(0, 0, 0, 0.498039) 0px 1px 3px; background: #16A085;\" href=\"https:\/\/www.moneyjournal.com\/ask?utm_campaign=m2m&amp;utm_source=episode\" target=\"_blank\">Contribute a Question<\/a><\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>SEO and keyword usage isn&#8217;t about just about using high volume keyword phrases. Use this keyword competition analysis to see what keywords to use for your website.<\/p>\n","protected":false},"author":4,"featured_media":3200,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[41],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Keywords to Use For Your Website (Pick Your Battles Wisely)<\/title>\n<meta name=\"description\" content=\"SEO and keyword usage isn&#039;t about just about popular phrases. 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