{"id":3205,"date":"2016-07-19T11:09:18","date_gmt":"2016-07-19T15:09:18","guid":{"rendered":"https:\/\/www.moneyjournal.com\/?p=3205"},"modified":"2016-10-18T00:56:23","modified_gmt":"2016-10-18T04:56:23","slug":"increase-facebook-engagement","status":"publish","type":"post","link":"https:\/\/www.moneyjournal.com\/increase-facebook-engagement\/","title":{"rendered":"Increase Facebook Engagement with the 3C Method | M2M Episode 12"},"content":{"rendered":"<div style=\"margin: 0px auto; text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/IeByNKFW_rs?rel=0&amp;controls=0&amp;showinfo=0\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p style=\"text-align: center;\"><a style=\"color: #ffffff; text-decoration: none; font-family: Helvetica, Arial, sans-serif; font-weight: bold; font-size: 16px; line-height: 20px; padding: 10px; display: inline-block; max-width: 300px; border-radius: 5px; text-shadow: rgba(0, 0, 0, 0.247059) 0px -1px 1px; box-shadow: rgba(255, 255, 255, 0.498039) 0px 1px 3px inset, rgba(0, 0, 0, 0.498039) 0px 1px 3px; background: #c0392b;\" href=\"https:\/\/smohzie.leadpages.co\/leadbox\/1435c16f3f72a2%3A12873401d346dc\/5633907043074048\/\" target=\"_blank\" rel=\"nofollow\">Get The Private FB Training Video<\/a> <a style=\"color: #ffffff; text-decoration: none; font-family: Helvetica, Arial, sans-serif; font-weight: bold; font-size: 16px; line-height: 20px; padding: 10px; display: inline-block; max-width: 300px; border-radius: 5px; text-shadow: rgba(0, 0, 0, 0.247059) 0px -1px 1px; box-shadow: rgba(255, 255, 255, 0.498039) 0px 1px 3px inset, rgba(0, 0, 0, 0.498039) 0px 1px 3px; background: #16A085;\" href=\"https:\/\/www.moneyjournal.com\/ask?utm_campaign=m2m&amp;utm_source=episode\" target=\"_blank\">Ask a question<\/a><\/p>\n<p>In episode 12, we\u2019re talking about how you can increase engagement on Facebook with cat videos.<\/p>\n<p>No click bait please.<\/p>\n<p>Let\u2019s go.<\/p>\n<p>Facebook\u2019s organic reach has plummeted. And just like Google, they are constantly changing their algorithm to provide the most relevant and popular timeline posts to their users.<\/p>\n<p>Here\u2019s the best tip you\u2019ll ever get on engaging people on Facebook.<\/p>\n<p><strong>Create a social experience.<\/strong><\/p>\n<p>People don\u2019t go on Facebook with credit card in hand. They want to be entertained, humored or even devastated.<\/p>\n<p>It\u2019s your job to create that experience for your audience no matter how big or small.<\/p>\n<p>So how do you get shares, comments and reactions on Facebook?<\/p>\n<p>Follow this 3C method to boost your engagement metrics.<\/p>\n<h2>Consistency is\u00a0Queen<\/h2>\n<p>First is consistency. When I first took over this Facebook page, it was sitting at around 10,500 likes. But take a look at the engagement stats.<\/p>\n<p>Reach was always under 10% of the fan size and engagement was non-existent.<\/p>\n<p>The first thing we did was to add consistency to the equation with the intent to engage the current audience. With consistency comes more data and lets you understand what your audience resonates with.<\/p>\n<p>And guess what?<\/p>\n<p>As you entertain your current audience, more people like them will start to gravitate to your Facebook page and you\u2019ll see a steady growth of new fans.<\/p>\n<h2>Content is King<\/h2>\n<p>Second is content.<\/p>\n<p>Whether you share an image, a video, a blog post, a rant or a question, it\u2019s recommended to have a mix of different content types.<\/p>\n<p>After a month, look through your Facebook insights to see what\u2019s working and what isn\u2019t. Then create a\u00a0schedule with post frequencies and content types.<\/p>\n<p>With the page stats I\u2019m showing you, we chose to post 4 times per day with 2 interesting articles, a video and an image quote.<\/p>\n<h2>Cat Videos go Viral<\/h2>\n<p>The last \u201cC\u201d is cat videos.<\/p>\n<p>I\u2019m not telling you to <em>actually<\/em>\u00a0post cat videos. Cat videos often go viral because people can relate to them or feel some kind of emotion. They might think it\u2019s funny, cute, sad or downright obnoxious.<\/p>\n<p>Post short videos that your <a href=\"https:\/\/www.moneyjournal.com\/target-market\/\" target=\"_blank\">target audience<\/a> can relate to and feel from. If you can create the right set of emotions, your organic reach and engagement will be lights out.<\/p>\n<h2>Now it\u2019s your turn.<\/h2>\n<p>Building engagement on Facebook isn\u2019t a sprint. It\u2019s a marathon. If your audience lives there, then invest your time in creating a place where they can get the\u00a0social experience\u00a0they want.<\/p>\n<p>I put together a <a href=\"https:\/\/smohzie.leadpages.co\/leadbox\/1435c16f3f72a2%3A12873401d346dc\/5633907043074048\/\" target=\"_blank\">private free training video<\/a> where I\u2019ll show you two more strategies to drive your Facebook engagement through the roof.<\/p>\n<p>The first strategy will show you how to get your brand shared like wildfire and the second\u00a0is to leverage your competitor\u2019s data.<\/p>\n<p>You can get <a href=\"https:\/\/smohzie.leadpages.co\/leadbox\/1435c16f3f72a2%3A12873401d346dc\/5633907043074048\/\" target=\"_blank\">instant access to the training video<\/a>\u00a0by signing up at here.<\/p>\n<p>If you have any questions on Facebook engagement, leave a comment and I\u2019d be happy to help out.<\/p>\n<p style=\"background: none repeat scroll 0 0 #ff9; clear: both; margin-bottom: 18px; overflow: hidden; border: 1px solid #e5e597; padding: 10px; margin-top: 18px; text-align: center;\">Follow\u00a0or contribute. Either way, I look forward to serving your online marketing needs.<br \/>\n<a style=\"color: #ffffff; text-decoration: none; font-family: Helvetica, Arial, sans-serif; font-weight: bold; font-size: 16px; line-height: 20px; padding: 10px; display: inline-block; max-width: 300px; border-radius: 5px; text-shadow: rgba(0, 0, 0, 0.247059) 0px -1px 1px; box-shadow: rgba(255, 255, 255, 0.498039) 0px 1px 3px inset, rgba(0, 0, 0, 0.498039) 0px 1px 3px; background: #c0392b;\" href=\"https:\/\/smohzie.leadpages.co\/leadbox\/14628c6f3f72a2%3A12873401d346dc\/5735905604141056\/\" target=\"_blank\" rel=\"nofollow\">Follow M2M<\/a> <a style=\"color: #ffffff; text-decoration: none; font-family: Helvetica, Arial, sans-serif; font-weight: bold; font-size: 16px; line-height: 20px; padding: 10px; display: inline-block; max-width: 300px; border-radius: 5px; text-shadow: rgba(0, 0, 0, 0.247059) 0px -1px 1px; box-shadow: rgba(255, 255, 255, 0.498039) 0px 1px 3px inset, rgba(0, 0, 0, 0.498039) 0px 1px 3px; background: #16A085;\" href=\"https:\/\/www.moneyjournal.com\/ask?utm_campaign=m2m&amp;utm_source=episode\" target=\"_blank\">Contribute a Question<\/a><\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Facebook engagement is about creating a social experience for your audience. Sometimes that means using a cat in your video.<\/p>\n","protected":false},"author":4,"featured_media":3209,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[41],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Increase Facebook Engagement with the &quot;3C&quot; Method<\/title>\n<meta name=\"description\" content=\"Building engagement on Facebook is about creating a social experience that appeals to your audience. Use the &quot;3C&quot; method to engage with your audience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.moneyjournal.com\/increase-facebook-engagement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Increase Facebook Engagement with the &quot;3C&quot; Method\" \/>\n<meta property=\"og:description\" content=\"Building engagement on Facebook is about creating a social experience that appeals to your audience. 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