{"id":3214,"date":"2016-07-27T11:04:35","date_gmt":"2016-07-27T15:04:35","guid":{"rendered":"https:\/\/www.moneyjournal.com\/?p=3214"},"modified":"2016-10-18T00:54:27","modified_gmt":"2016-10-18T04:54:27","slug":"seo-vs-ppc-lead-generation","status":"publish","type":"post","link":"https:\/\/www.moneyjournal.com\/seo-vs-ppc-lead-generation\/","title":{"rendered":"SEO vs. PPC: How to Get Leads From Both Traffic Sources | M2M Episode 13"},"content":{"rendered":"<div style=\"margin: 0px auto; text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/BoVF9muRIAk?rel=0&amp;controls=0&amp;showinfo=0\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p style=\"text-align: center;\"><a style=\"color: #ffffff; text-decoration: none; font-family: Helvetica, Arial, sans-serif; font-weight: bold; font-size: 16px; line-height: 20px; padding: 10px; display: inline-block; max-width: 300px; border-radius: 5px; text-shadow: rgba(0, 0, 0, 0.247059) 0px -1px 1px; box-shadow: rgba(255, 255, 255, 0.498039) 0px 1px 3px inset, rgba(0, 0, 0, 0.498039) 0px 1px 3px; background: #c0392b;\" href=\"https:\/\/smohzie.leadpages.co\/leadbox\/1207edbb3f72a2%3A12873401d346dc\/6201136797188096\/\" target=\"_blank\" rel=\"nofollow\">Free\u00a0Optimization Checklist<\/a> <a style=\"color: #ffffff; text-decoration: none; font-family: Helvetica, Arial, sans-serif; font-weight: bold; font-size: 16px; line-height: 20px; padding: 10px; display: inline-block; max-width: 300px; border-radius: 5px; text-shadow: rgba(0, 0, 0, 0.247059) 0px -1px 1px; box-shadow: rgba(255, 255, 255, 0.498039) 0px 1px 3px inset, rgba(0, 0, 0, 0.498039) 0px 1px 3px; background: #16A085;\" href=\"https:\/\/www.moneyjournal.com\/ask?utm_campaign=m2m&amp;utm_source=episode\" target=\"_blank\">Ask a question<\/a><\/p>\n<p>In episode 13, we\u2019re going to explore lead generation using SEO vs. PPC. You\u2019re in for a doozy.<\/p>\n<p>Let&#8217;s go.<\/p>\n<p>In 2016, it\u2019s hard to get <a href=\"https:\/\/www.moneyjournal.com\/seo-checklist\/\" target=\"_blank\">ranked in search engines<\/a> for sales pages, product pages and landing pages. They\u2019ll either lack links or content that targets keywords effectively.<\/p>\n<p>Pay per click on the other hand is as good as your wallet goes. Once you stop paying, your ads stop showing.<\/p>\n<p>Take a look at the google results here for a popular search phrase like \u201c<a href=\"https:\/\/www.moneyjournal.com\/how-to-make-a-website\/\" target=\"_blank\">How to make a website<\/a>.\u201d<\/p>\n<p>You\u2019ll see that the paid ads like Shopify and WordPress offer free trials or have website builders where you need to pay to use their premium services.<\/p>\n<p>Websites that rank well have free tutorials like website setup and CodeAcademy. People link to helpful content and not so much free trials.<\/p>\n<p>So let\u2019s talk about getting leads through both channels.<\/p>\n<h2>Getting Leads Through PPC<\/h2>\n<p>If you click on the Shopify ad, then you\u2019re sent to a landing page where they ask for your email address to get started.<\/p>\n<p>This is what paid advertising is for. Your primary goal is to capture a lead and to use short points that highlight the user\u2019s benefits to sign up through landing pages.<\/p>\n<p>When running your paid campaigns, use multiple landing pages to target different people\u2019s personas. If you\u2019re targeting elite athletes, you might highlight benefits of strength and endurance.<\/p>\n<p>But you can sell\u00a0the same product to someone who owns a beauty salon. Your copy and design can be focused on finesse and class.<\/p>\n<p>Landing pages are the best way to capture leads and if you\u2019re paying for it, then go for it.<\/p>\n<h2>Lead Generation With SEO<\/h2>\n<p>Now onto SEO. If we click on one of the top 10 results, you\u2019ll see a blog post <a href=\"http:\/\/www.websitebuilderexpert.com\/how-to-build-a-website\/\" target=\"_blank\">with 6160 words<\/a>. There are 2 effective lead generation strategies you can use.<\/p>\n<p>The first is to embed an offer within your blog post. Throughout my blog, I have free offers embedded into almost every post.<\/p>\n<p>When someone clicks the link, they need to enter their email in order to get the freebie.<\/p>\n<p>Contextual advertising works well, which is why Facebook ads are so effective. They\u2019re right in the face of where people are already reading.<\/p>\n<p>Finally is the <a href=\"https:\/\/www.moneyjournal.com\/email-signup-popup\/\" target=\"_blank\">exit pop-up<\/a>. As someone is about to leave the page, a pop-up appears with an offer. Create relevant exit pop-ups to your post and you\u2019ll start to see more and more leads with every piece of content you rank for.<\/p>\n<h2>Now it\u2019s your turn.<\/h2>\n<p>Now you might be thinking:<\/p>\n<p>Sam, this sounds great, but I have no idea where to start. I <a href=\"https:\/\/smohzie.leadpages.co\/leadbox\/1207edbb3f72a2%3A12873401d346dc\/6201136797188096\/\" target=\"_blank\">put together an optimization checklist<\/a> that\u2019s going to help you get more leads without creating more content.<\/p>\n<p>Whether you have 10 visitors\/month or a million, you will get better results by putting the checklist into action step-by-step.<\/p>\n<p>So what do you think about these strategies? Let me know in the comments which one you\u2019re going to try out.<\/p>\n<p>Contextual lead capture, exit pop ups or persona targeting with different landing pages.<\/p>\n<p>Until the next episode, remember to take action because every minute counts.<\/p>\n<p style=\"background: none repeat scroll 0 0 #ff9; clear: both; margin-bottom: 18px; overflow: hidden; border: 1px solid #e5e597; padding: 10px; margin-top: 18px; text-align: center;\">Follow\u00a0or contribute. Either way, I look forward to serving your online marketing needs.<br \/>\n<a style=\"color: #ffffff; text-decoration: none; font-family: Helvetica, Arial, sans-serif; font-weight: bold; font-size: 16px; line-height: 20px; padding: 10px; display: inline-block; max-width: 300px; border-radius: 5px; text-shadow: rgba(0, 0, 0, 0.247059) 0px -1px 1px; box-shadow: rgba(255, 255, 255, 0.498039) 0px 1px 3px inset, rgba(0, 0, 0, 0.498039) 0px 1px 3px; background: #c0392b;\" href=\"https:\/\/smohzie.leadpages.co\/leadbox\/14628c6f3f72a2%3A12873401d346dc\/5735905604141056\/\" target=\"_blank\" rel=\"nofollow\">Follow M2M<\/a> <a style=\"color: #ffffff; text-decoration: none; font-family: Helvetica, Arial, sans-serif; font-weight: bold; font-size: 16px; line-height: 20px; padding: 10px; display: inline-block; max-width: 300px; border-radius: 5px; text-shadow: rgba(0, 0, 0, 0.247059) 0px -1px 1px; box-shadow: rgba(255, 255, 255, 0.498039) 0px 1px 3px inset, rgba(0, 0, 0, 0.498039) 0px 1px 3px; background: #16A085;\" href=\"https:\/\/www.moneyjournal.com\/ask?utm_campaign=m2m&amp;utm_source=episode\" target=\"_blank\">Contribute a Question<\/a><\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Getting leads through pay-per-click (PPC) traffic and SEO are different. The require different strategies to get leads effectively. In this episode, you&#8217;ll learn the different lead generation strategies for PPC vs. SEO traffic.<\/p>\n","protected":false},"author":4,"featured_media":3219,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[41],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO vs. PPC: How to Get Leads From Both Traffic Sources<\/title>\n<meta name=\"description\" content=\"Getting leads through pay-per-click (PPC) traffic and SEO are different. Use these custom strategies to get more leads through both channels.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.moneyjournal.com\/seo-vs-ppc-lead-generation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO vs. PPC for Lead Generation: Your Strategies Need To Be Different\" \/>\n<meta property=\"og:description\" content=\"Getting leads through pay-per-click (PPC) traffic and SEO are different. 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