{"id":3236,"date":"2016-08-10T11:08:22","date_gmt":"2016-08-10T15:08:22","guid":{"rendered":"https:\/\/www.moneyjournal.com\/?p=3236"},"modified":"2016-10-18T00:51:01","modified_gmt":"2016-10-18T04:51:01","slug":"ppc-landing-page-best-practices","status":"publish","type":"post","link":"https:\/\/www.moneyjournal.com\/ppc-landing-page-best-practices\/","title":{"rendered":"Advanced PPC Landing Page Best Practices (Beyond Design) | M2M Episode 15"},"content":{"rendered":"<div style=\"margin: 0px auto; text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/SDIjwnLUGb0?rel=0&amp;controls=0&amp;showinfo=0\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p style=\"text-align: center;\"><a style=\"color: #ffffff; text-decoration: none; font-family: Helvetica, Arial, sans-serif; font-weight: bold; font-size: 16px; line-height: 20px; padding: 10px; display: inline-block; max-width: 300px; border-radius: 5px; text-shadow: rgba(0, 0, 0, 0.247059) 0px -1px 1px; box-shadow: rgba(255, 255, 255, 0.498039) 0px 1px 3px inset, rgba(0, 0, 0, 0.498039) 0px 1px 3px; background: #c0392b;\" href=\"https:\/\/smohzie.leadpages.co\/leadbox\/14628c6f3f72a2%3A12873401d346dc\/5735905604141056\/\" target=\"_blank\">Get New Marketing Videos<\/a> <a style=\"color: #ffffff; text-decoration: none; font-family: Helvetica, Arial, sans-serif; font-weight: bold; font-size: 16px; line-height: 20px; padding: 10px; display: inline-block; max-width: 300px; border-radius: 5px; text-shadow: rgba(0, 0, 0, 0.247059) 0px -1px 1px; box-shadow: rgba(255, 255, 255, 0.498039) 0px 1px 3px inset, rgba(0, 0, 0, 0.498039) 0px 1px 3px; background: #16A085;\" href=\"https:\/\/www.moneyjournal.com\/ask?utm_campaign=m2m&amp;utm_source=episode\" target=\"_blank\">Ask a question<\/a><\/p>\n<p>Today, we\u2019re going to build off episode 14 and go deep into pay-per click (PPC) landing page best practices so you can optimize your landing pages for better lead generation and conversions.<\/p>\n<p>If you haven\u2019t <a href=\"https:\/\/www.moneyjournal.com\/landing-page-design-tips\/\" target=\"_blank\">watched episode 14<\/a> on the essential design tips for landing pages\u2026.<\/p>\n<p>Shame on you.<\/p>\n<p>If you\u2019re all caught up\u2026.<\/p>\n<p>Then let\u2019s go.<\/p>\n<h2>2 Keys to Optimize Landing Pages for Lead Generation and Conversion<\/h2>\n<p>I\u2019m going to give you 2 things to focus on for optimizing landing pages for lead generation and conversion. These tips will be the most effective when using landing pages in your paid advertising campaigns.<\/p>\n<p>The <strong>first is intent<\/strong>.<\/p>\n<p>If you\u2019re using <a href=\"https:\/\/www.moneyjournal.com\/google-keyword-planner-tutorial-for-keyword-research\/\" target=\"_blank\">Google Adwords Keyword Planner<\/a> or another <a href=\"https:\/\/www.moneyjournal.com\/market-samurai-review-tutorial\/\" target=\"_blank\">keyword targeting platform<\/a>, then you need to start by thinking intent.<\/p>\n<p>If someone searches for:<\/p>\n<p>\u201cbuy a house in Toronto\u201d<\/p>\n<p>Then what do you think they want to do?<\/p>\n<p>They want to buy. Here\u2019s what happened when I typed that into Google.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"picBorder aligncenter wp-image-3240 size-big\" src=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/08\/mismatching-keywords-768x497.png\" alt=\"poor targeting\" width=\"768\" height=\"497\" srcset=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/08\/mismatching-keywords-768x497.png 768w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/08\/mismatching-keywords-460x297.png 460w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/08\/mismatching-keywords-120x78.png 120w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/08\/mismatching-keywords-310x200.png 310w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/08\/mismatching-keywords.png 826w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<p>Someone is advertising to sell your home for top market value. They\u2019re presenting the opposite advertisement for my intent.<\/p>\n<p>When choosing your PPC keywords in Adwords, you want to choose keywords that match the content of your landing page.<\/p>\n<p>If you\u2019re a real estate agent, then the smarter route would be to target different keyword groups for both the buy and sell sides with completely different landing pages. This leads us to the second PPC best practice.<\/p>\n<h2>Segment Landing Pages For Different Ad Groups and Ad Sets<\/h2>\n<p>You can create high converting landing pages by personalizing the benefits for different <a href=\"https:\/\/www.moneyjournal.com\/target-market\/\" target=\"_blank\">demographic and psychographic profiles<\/a>.<\/p>\n<p>This of course would require multiple landing pages where the offer might be the same, but the way it\u2019s presented is different.<\/p>\n<p>Let\u2019s say you have a coaching program for athletes.<\/p>\n<p>With Facebook advertising, you might target women who are 21-35 who are into Yoga and Pilates.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"picBorder aligncenter wp-image-3242 size-big\" src=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/08\/yoga-pilates-768x576.png\" alt=\"facebook targeting women\" width=\"768\" height=\"576\" srcset=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/08\/yoga-pilates-768x576.png 768w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/08\/yoga-pilates-460x345.png 460w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/08\/yoga-pilates.png 1024w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/08\/yoga-pilates-120x90.png 120w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/08\/yoga-pilates-310x233.png 310w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<p>You may also target men in the same age range, but change the interests category to mixed martial arts.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"picBorder aligncenter wp-image-3241 size-big\" src=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/08\/mixed-martial-arts-768x547.png\" alt=\"facebook targeting men\" width=\"768\" height=\"547\" srcset=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/08\/mixed-martial-arts-768x547.png 768w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/08\/mixed-martial-arts-460x327.png 460w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/08\/mixed-martial-arts-120x85.png 120w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/08\/mixed-martial-arts-310x221.png 310w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/08\/mixed-martial-arts.png 1023w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<p>Both groups might be interested in your coaching program, but the <strong>Yoga group<\/strong> might be more focused on <em>mindset and flexibility<\/em>, while the <strong>MMA group<\/strong> would favor <em>speed and endurance<\/em>.<\/p>\n<p>By creating separate landing pages, you\u2019ll also be able to segment your traffic to understand which ad groups are converting the best on an initial lead level and sales level.<\/p>\n<p>From there, you can double down on what\u2019s working and let go of the groups that aren\u2019t as interested as you thought.<\/p>\n<p>It might take you an extra 15 minutes to do this, but if you\u2019re serious about lead generation and getting the most bang for your ad bucks, then the data will speak for itself.<\/p>\n<h2>Conclusion<\/h2>\n<p>Let me know what you thought of this episode in the comments below or if you have any questions, leave a comment and I\u2019d be happy to help out.<\/p>\n<p>I look forward to serving you in future episodes, so make sure you subscribe to my YouTube channel for more tips and strategies that you can use to take your marketing to the next level.<\/p>\n<p>If you have any suggestions for topics to cover, leave a comment\u00a0and we\u2019ll make it happen.<\/p>\n<p>Until the next episode, remember to take action because every minute counts.<\/p>\n<p style=\"background: none repeat scroll 0 0 #ff9; clear: both; margin-bottom: 18px; overflow: hidden; border: 1px solid #e5e597; padding: 10px; margin-top: 18px; text-align: center;\">Follow\u00a0or contribute. Either way, I look forward to serving your online marketing needs.<br \/>\n<a style=\"color: #ffffff; text-decoration: none; font-family: Helvetica, Arial, sans-serif; font-weight: bold; font-size: 16px; line-height: 20px; padding: 10px; display: inline-block; max-width: 300px; border-radius: 5px; text-shadow: rgba(0, 0, 0, 0.247059) 0px -1px 1px; box-shadow: rgba(255, 255, 255, 0.498039) 0px 1px 3px inset, rgba(0, 0, 0, 0.498039) 0px 1px 3px; background: #c0392b;\" href=\"https:\/\/smohzie.leadpages.co\/leadbox\/14628c6f3f72a2%3A12873401d346dc\/5735905604141056\/\" target=\"_blank\">Follow M2M<\/a> <a style=\"color: #ffffff; text-decoration: none; font-family: Helvetica, Arial, sans-serif; font-weight: bold; font-size: 16px; line-height: 20px; padding: 10px; display: inline-block; max-width: 300px; border-radius: 5px; text-shadow: rgba(0, 0, 0, 0.247059) 0px -1px 1px; box-shadow: rgba(255, 255, 255, 0.498039) 0px 1px 3px inset, rgba(0, 0, 0, 0.498039) 0px 1px 3px; background: #16A085;\" href=\"https:\/\/www.moneyjournal.com\/ask?utm_campaign=m2m&amp;utm_source=episode\" target=\"_blank\">Contribute a Question<\/a><\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Optimizing landing pages for lead generation and conversion means you need to go beyond design. This video will show you how to use keyword intent and segmentation to nail your PPC landing page best practices.<\/p>\n","protected":false},"author":4,"featured_media":3237,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[41],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Advanced PPC Landing Page Best Practices (Beyond Design)<\/title>\n<meta name=\"description\" content=\"This video shows PPC landing page best practices to get in the mindset of potential leads and customers. The results? Optimized pages and higher conversion.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.moneyjournal.com\/ppc-landing-page-best-practices\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Go Beyond Design With This Advanced PPC Landing Page Best Practices Video\" \/>\n<meta property=\"og:description\" content=\"This video shows PPC landing page best practices to get in the mindset of potential leads and customers. The results? 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