{"id":3266,"date":"2016-08-24T12:07:38","date_gmt":"2016-08-24T16:07:38","guid":{"rendered":"https:\/\/www.moneyjournal.com\/?p=3266"},"modified":"2016-08-30T23:57:38","modified_gmt":"2016-08-31T03:57:38","slug":"advertising-on-pinterest","status":"publish","type":"post","link":"https:\/\/www.moneyjournal.com\/advertising-on-pinterest\/","title":{"rendered":"Advertising on Pinterest: Do Promoted Pins Work? The How and Why | M2M Episode 17"},"content":{"rendered":"<div style=\"margin: 0px auto; text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/IDpI370-yMY?rel=0&amp;controls=0&amp;showinfo=0\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p style=\"text-align: center;\"><a style=\"color: #ffffff; text-decoration: none; font-family: Helvetica, Arial, sans-serif; font-weight: bold; font-size: 16px; line-height: 20px; padding: 10px; display: inline-block; max-width: 300px; border-radius: 5px; text-shadow: rgba(0, 0, 0, 0.247059) 0px -1px 1px; box-shadow: rgba(255, 255, 255, 0.498039) 0px 1px 3px inset, rgba(0, 0, 0, 0.498039) 0px 1px 3px; background: #c0392b;\" href=\"https:\/\/smohzie.leadpages.co\/leadbox\/14628c6f3f72a2%3A12873401d346dc\/5735905604141056\/\" target=\"_blank\">Get New Marketing Videos<\/a> <a style=\"color: #ffffff; text-decoration: none; font-family: Helvetica, Arial, sans-serif; font-weight: bold; font-size: 16px; line-height: 20px; padding: 10px; display: inline-block; max-width: 300px; border-radius: 5px; text-shadow: rgba(0, 0, 0, 0.247059) 0px -1px 1px; box-shadow: rgba(255, 255, 255, 0.498039) 0px 1px 3px inset, rgba(0, 0, 0, 0.498039) 0px 1px 3px; background: #16A085;\" href=\"https:\/\/www.moneyjournal.com\/ask?utm_campaign=m2m&amp;utm_source=episode\" target=\"_blank\">Ask a question<\/a><\/p>\n<p>In episode 17, we\u2019re going to pin the tail on the donkey.<\/p>\n<p>Let\u2019s go.<\/p>\n<p>Pinterest launched its promoted pins advertising in 2014.<\/p>\n<p>They started with US advertisers only, but have quickly expanded to the UK and Canadian businesses.<\/p>\n<h2>But do Promoted Pins really work?<\/h2>\n<p>From my experience, it\u2019s an absolute yes. In fact, they\u2019ve worked so well that I didn\u2019t even want to make this video.<\/p>\n<p>But since we\u2019re best buddies, let me show you some results and more importantly why it works so well.<\/p>\n<p>In the last 30 days, I had over 349,000 impressions, 4,400 engagements and spent $400, which works out to about 9 cents per engagement. Not bad.<\/p>\n<p>What\u2019s even better is that this single ad resulted in just under $3,000 in revenue.<\/p>\n<p>And I\u2019m not the only one. Ezra Firestone from <a href=\"https:\/\/smartmarketer.com\/\" target=\"_blank\">Smart Marketer<\/a> generated over $40,000 from $775 in ad spend, which blows my results out of the water.<\/p>\n<p>Well played Ezra\u2026Well played.<\/p>\n<h2>So why do Pinterest promoted pins work and will it work for you?<\/h2>\n<p>Let\u2019s look at the demographics and intent of Pinterest users.<\/p>\n<p>Pinterest has <a href=\"http:\/\/expandedramblings.com\/index.php\/pinterest-stats\/\" target=\"_blank\">100 million active users<\/a>, 85% of those users are women, 80% use Pinterest to help them find things they want to buy and 28.1% of users have a household income of <a href=\"http:\/\/mashable.com\/2012\/02\/25\/pinterest-user-demographics\/#nrQowpAkSsq8\" target=\"_blank\">over $100,000<\/a>.<\/p>\n<p>Put these things together and you have women who have money that want to buy things.<\/p>\n<p>People use Pinterest to find inspirational images that they want to buy, learn or do.<\/p>\n<p>And marketing gets a lot easier when they\u2019re ready to buy.<\/p>\n<h2>Pinterest vs. Facebook Advertising<\/h2>\n<p>The last thing I want to mention is how Pinterest compares to Facebook with contextual advertising.<\/p>\n<p>When you\u2019re on Facebook and you see an ad, the first thing you do is look at the image, maybe the headline and then the person who posted it.<\/p>\n<p>If you don\u2019t recognize the name, then you keep scrolling.<\/p>\n<p>Organically, they shouldn\u2019t be there.<\/p>\n<p>With Pinterest, people search without expectations of finding posts from their friends. It\u2019s natural to find content from bloggers and companies.<\/p>\n<p>And the ads blend in with the other results. The only difference is text that says, \u201cPromoted by\u201d in a tiny 8-point font.<\/p>\n<p>Now will it work for you?<\/p>\n<p>The only way to know is to try it out for yourself.<\/p>\n<h2>Conclusion<\/h2>\n<p>Thanks for joining me for episode 17. If you\u2019ve been on the fence with Pinterest advertising, then I encourage you to give it a shot while it\u2019s still in its infancy.<\/p>\n<p>Google Adwords and Facebook used to cost pennies for clicks and now costs a heck of a lot more.<\/p>\n<p>Let me know what you thought of this episode in the comments below or if you have any questions, leave a comment and I\u2019d be happy to help out.<\/p>\n<p>I look forward to serving you in future episodes, so make sure to subscribe to my YouTube channel for more online marketing tips and strategies that you can use for your business.<\/p>\n<p>If you have any suggestions for topics you\u2019d like to see covered, let me know and I\u2019ll make sure to look into it.<\/p>\n<p>Until the next episode, remember to take action because every minute counts.<\/p>\n<p style=\"background: none repeat scroll 0 0 #ff9; clear: both; margin-bottom: 18px; overflow: hidden; border: 1px solid #e5e597; padding: 10px; margin-top: 18px; text-align: center;\">Follow\u00a0or contribute. Either way, I look forward to serving your online marketing needs.<br \/>\n<a style=\"color: #ffffff; text-decoration: none; font-family: Helvetica, Arial, sans-serif; font-weight: bold; font-size: 16px; line-height: 20px; padding: 10px; display: inline-block; max-width: 300px; border-radius: 5px; text-shadow: rgba(0, 0, 0, 0.247059) 0px -1px 1px; box-shadow: rgba(255, 255, 255, 0.498039) 0px 1px 3px inset, rgba(0, 0, 0, 0.498039) 0px 1px 3px; background: #c0392b;\" href=\"https:\/\/smohzie.leadpages.co\/leadbox\/14628c6f3f72a2%3A12873401d346dc\/5735905604141056\/\" target=\"_blank\">Follow M2M<\/a> <a style=\"color: #ffffff; text-decoration: none; font-family: Helvetica, Arial, sans-serif; font-weight: bold; font-size: 16px; line-height: 20px; padding: 10px; display: inline-block; max-width: 300px; border-radius: 5px; text-shadow: rgba(0, 0, 0, 0.247059) 0px -1px 1px; box-shadow: rgba(255, 255, 255, 0.498039) 0px 1px 3px inset, rgba(0, 0, 0, 0.498039) 0px 1px 3px; background: #16A085;\" href=\"https:\/\/www.moneyjournal.com\/ask?utm_campaign=m2m&amp;utm_source=episode\" target=\"_blank\">Contribute a Question<\/a><\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Pinterest advertising is the newest way to get traction in the PPC world. With its low cost-per-click campaigns and an audience of hungry buyers, it is the perfect place to grow your business.<\/p>\n","protected":false},"author":6,"featured_media":3269,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[41],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Advertising on Pinterest: Do Promoted Pins Work? The How and Why<\/title>\n<meta name=\"description\" content=\"Advertising on Pinterest is still new to marketers. People using promoted pins have won big time. Here&#039;s how they work and why you should try.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.moneyjournal.com\/advertising-on-pinterest\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pinterest Advertising: The New Channel To Positive ROI\" \/>\n<meta property=\"og:description\" content=\"Advertising on Pinterest is still new to marketers. Those who have started using promoted pins have won big time and are capitalizing on this new advertisement network. 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