{"id":3275,"date":"2016-09-01T12:02:54","date_gmt":"2016-09-01T16:02:54","guid":{"rendered":"https:\/\/www.moneyjournal.com\/?p=3275"},"modified":"2017-01-10T13:21:14","modified_gmt":"2017-01-10T18:21:14","slug":"how-to-start-blog-post","status":"publish","type":"post","link":"https:\/\/www.moneyjournal.com\/how-to-start-blog-post\/","title":{"rendered":"How to Start a Blog Post: Hook Your Readers in 30 Seconds | M2M Episode 18"},"content":{"rendered":"<div style=\"margin: 0px auto; text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/cHvB-oOF7wM?rel=0&amp;controls=0&amp;showinfo=0\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p style=\"text-align: center;\"><a style=\"color: #ffffff; text-decoration: none; font-family: Helvetica, Arial, sans-serif; font-weight: bold; font-size: 16px; line-height: 20px; padding: 10px; display: inline-block; max-width: 300px; border-radius: 5px; text-shadow: rgba(0, 0, 0, 0.247059) 0px -1px 1px; box-shadow: rgba(255, 255, 255, 0.498039) 0px 1px 3px inset, rgba(0, 0, 0, 0.498039) 0px 1px 3px; background: #c0392b;\" href=\"https:\/\/smohzie.leadpages.co\/leadbox\/14628c6f3f72a2%3A12873401d346dc\/5735905604141056\/\">Get New Marketing Videos<\/a> <a style=\"color: #ffffff; text-decoration: none; font-family: Helvetica, Arial, sans-serif; font-weight: bold; font-size: 16px; line-height: 20px; padding: 10px; display: inline-block; max-width: 300px; border-radius: 5px; text-shadow: rgba(0, 0, 0, 0.247059) 0px -1px 1px; box-shadow: rgba(255, 255, 255, 0.498039) 0px 1px 3px inset, rgba(0, 0, 0, 0.498039) 0px 1px 3px; background: #16A085;\" href=\"https:\/\/www.moneyjournal.com\/ask?utm_campaign=m2m&amp;utm_source=episode\">Ask a question<\/a><\/p>\n<p>In episode 18, I\u2019m going to show you how to start a blog post and hook your readers in your intro.<\/p>\n<p>Let\u2019s go.<\/p>\n<p>According to <a href=\"http:\/\/www.forbes.com\/sites\/brettnelson\/2012\/06\/04\/do-you-read-fast-enough-to-be-successful\/#ddd6aee58f7e\">Forbes<\/a>, the average adult reads at 300 words per minute. Divide that into 150 words and you have a generous 30 seconds to keep your readers reading.<\/p>\n<p>Before we get into writing your first blog post introduction with a strategy in mind, I want you to think about why people read blogs.<\/p>\n<p>Sometimes it\u2019s to be entertained, but the vast majority is to get helpful information to solve a problem.<\/p>\n<p>Think about it. When you go to Google, you probably type in a query with a solution in mind like &#8220;best chicken recipes&#8221;, &#8220;1-year-old birthday ideas&#8221; or maybe even &#8220;how to start a blog post.&#8221;<\/p>\n<p>If someone clicks through to your blog, you can either leave them with something about what you wore yesterday or something that they can instantly get value from.<\/p>\n<p>Here\u2019s how:<\/p>\n<h2>1. Identify a pain point.<\/h2>\n<p>The first step is to identify a pain point. A pain point is something that the audience you want to attract struggles with.<\/p>\n<p>For new moms, that might be putting your child to sleep. For new dads, it might be finding work-life balance. For business owners, it might be attracting people to their website.<\/p>\n<p>After you\u2019ve nailed the pain point, it\u2019s time to pinch it.<\/p>\n<p>If you run a summer camp for kids, you might start off with something like:<\/p>\n<blockquote><p>Schools out and your kids are excited. But what does this mean for you? How are you going to keep the rug rats entertained without breaking the bank?<\/p>\n<p>Daycares are overpriced, friends will no longer be friends after spending a summer with my kids and my parents are too old to handle Jonny and Jane.<\/p><\/blockquote>\n<h2>2. Give them a solution.<\/h2>\n<p>The next step is to give them a low-level solution with supporting facts.<\/p>\n<p>It might look like this:<\/p>\n<blockquote><p>Summer camps, on the other hand,work out to 17% of the cost of the average daycare fees in [City]. <a href=\"https:\/\/www.psychologytoday.com\/blog\/nurturing-resilience\/201202\/summer-camps-make-kids-resilient\">Psychology Today<\/a> shows how summer camps make kids resilient by building new relationships, strengthening self-identity and outdoor physical activity sure beats hours on the iPad.<\/p><\/blockquote>\n<h2>3. Offer a promise.<\/h2>\n<p>Then we finish with something the reader will accomplish by reading the rest of the post.<\/p>\n<blockquote><p>Calling every camp in town might be a bit of a pain. I get it. So I put together a complete list of the top rated camps in the [City] area that fits every budget and personality.<\/p><\/blockquote>\n<p>That was 134 words and still a bit wordy.<\/p>\n<p>Keep your introduction short, address a problem, give a factual solution and promise them value.<\/p>\n<p>You\u2019ll increase social and user engagement metrics and most importantly, you\u2019ll spark the beginning of a trust relationship.<\/p>\n<p>So are you going to send your kids to my marketing camp?<\/p>\n<h2>Conclusion<\/h2>\n<p>I hope you enjoyed today\u2019s episode and got practical value you can add to your blog post introduction.<\/p>\n<p>If you liked the video then give me a thumbs up.<\/p>\n<p>In the next episode, we\u2019re going to build on blogging and get into topic generation and ideas.<\/p>\n<p>Leave a comment and let me know if you have any questions about content creation. I\u2019d love to see what you\u2019re up to.<\/p>\n<p>Stay tuned, subscribe and until the next episode, remember to take action because every minute counts.<\/p>\n<p style=\"background: none repeat scroll 0 0 #ff9; clear: both; margin-bottom: 18px; overflow: hidden; border: 1px solid #e5e597; padding: 10px; margin-top: 18px; text-align: center;\">Follow\u00a0or contribute. Either way, I look forward to serving your online marketing needs.<br \/>\n<a style=\"color: #ffffff; text-decoration: none; font-family: Helvetica, Arial, sans-serif; font-weight: bold; font-size: 16px; line-height: 20px; padding: 10px; display: inline-block; max-width: 300px; border-radius: 5px; text-shadow: rgba(0, 0, 0, 0.247059) 0px -1px 1px; box-shadow: rgba(255, 255, 255, 0.498039) 0px 1px 3px inset, rgba(0, 0, 0, 0.498039) 0px 1px 3px; background: #c0392b;\" href=\"https:\/\/smohzie.leadpages.co\/leadbox\/14628c6f3f72a2%3A12873401d346dc\/5735905604141056\/\">Follow M2M<\/a> <a style=\"color: #ffffff; text-decoration: none; font-family: Helvetica, Arial, sans-serif; font-weight: bold; font-size: 16px; line-height: 20px; padding: 10px; display: inline-block; max-width: 300px; border-radius: 5px; text-shadow: rgba(0, 0, 0, 0.247059) 0px -1px 1px; box-shadow: rgba(255, 255, 255, 0.498039) 0px 1px 3px inset, rgba(0, 0, 0, 0.498039) 0px 1px 3px; background: #16A085;\" href=\"https:\/\/www.moneyjournal.com\/ask?utm_campaign=m2m&amp;utm_source=episode\">Contribute a Question<\/a><\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Writing a blog post can be challenging when you don&#8217;t know where to start. Use the pain point, solution and promise model to hook your readers in under 30 seconds.<\/p>\n","protected":false},"author":4,"featured_media":3281,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[55,41],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Start a Blog Post: Hook Your Readers in 30 Seconds<\/title>\n<meta name=\"description\" content=\"Writing a blog post can be challenging when you don&#039;t know where to start. Use the pain point, solution and promise model to hook your readers fast.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.moneyjournal.com\/how-to-start-blog-post\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hook Your Readers In 30 Seconds: How To Start A Blog Post With A Bang\" \/>\n<meta property=\"og:description\" content=\"Follow this simple formula that shows you how to start a blog post that hooks your readers in less than 30 seconds. 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