{"id":3313,"date":"2016-09-21T11:05:48","date_gmt":"2016-09-21T15:05:48","guid":{"rendered":"https:\/\/www.moneyjournal.com\/?p=3313"},"modified":"2017-01-10T13:21:07","modified_gmt":"2017-01-10T18:21:07","slug":"identify-target-market-needs","status":"publish","type":"post","link":"https:\/\/www.moneyjournal.com\/identify-target-market-needs\/","title":{"rendered":"Identify Your Target Market\u2019s Needs With These 2 Audience Research Tactics"},"content":{"rendered":"<div style=\"margin: 0px auto; text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/ZSci1trpsik?rel=0&amp;controls=0&amp;showinfo=0\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p style=\"text-align: center;\"><a style=\"color: #ffffff; text-decoration: none; font-family: Helvetica, Arial, sans-serif; font-weight: bold; font-size: 16px; line-height: 20px; padding: 10px; display: inline-block; max-width: 300px; border-radius: 5px; text-shadow: rgba(0, 0, 0, 0.247059) 0px -1px 1px; box-shadow: rgba(255, 255, 255, 0.498039) 0px 1px 3px inset, rgba(0, 0, 0, 0.498039) 0px 1px 3px; background: #c0392b;\" href=\"https:\/\/smohzie.leadpages.co\/leadbox\/14628c6f3f72a2%3A12873401d346dc\/5735905604141056\/\">Get New Marketing Videos<\/a> <a style=\"color: #ffffff; text-decoration: none; font-family: Helvetica, Arial, sans-serif; font-weight: bold; font-size: 16px; line-height: 20px; padding: 10px; display: inline-block; max-width: 300px; border-radius: 5px; text-shadow: rgba(0, 0, 0, 0.247059) 0px -1px 1px; box-shadow: rgba(255, 255, 255, 0.498039) 0px 1px 3px inset, rgba(0, 0, 0, 0.498039) 0px 1px 3px; background: #16A085;\" href=\"https:\/\/www.moneyjournal.com\/ask?utm_campaign=m2m&amp;utm_source=episode\">Ask a question<\/a><\/p>\n<p>In episode 21, we\u2019re going stalker and borderline creepy incognito to identify your target market&#8217;s needs.<\/p>\n<p>Let\u2019s go.<\/p>\n<p>Let me make one thing clear. Just because I like Justin Bieber, it doesn\u2019t make me a 14 year old girl. Your <a href=\"https:\/\/www.moneyjournal.com\/target-market\/\" target=\"_blank\">target market and target audience<\/a> are different.<\/p>\n<p>And if you\u2019re treating them the same, then you\u2019re playing a very dangerous game.<\/p>\n<p>Target audiences are smaller segments within a larger target market. You might have general demographic and psychographic characteristics of your ideal customers, but what if there was a way to get even more in-depth information?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2677\" src=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2015\/10\/target-market-vs-target-audience.gif\" alt=\"target-market-vs-target-audience\" width=\"730\" height=\"400\" \/><\/p>\n<p>What if you could speak their language? What if you could cure Bieber Fever?<\/p>\n<p>It would be \u201cBiebertastic!\u201d<\/p>\n<p>Or better yet, what if you could create a target audience that are eager Biebers for your content, products and services? Ok, enough about the Biebs.<\/p>\n<p>Businesses are created to solve problems or fulfill needs and wants. People want solutions to their problems. And what better way is there to do that than content?<\/p>\n<p>There are 2 audience research tactics I want to show you today to immerse yourself in the lives of your target audiences.<\/p>\n<h2>Your target market is talking in forums.<\/h2>\n<p>Let\u2019s say a guitar teacher wants to book more students.<\/p>\n<p>We\u2019ll start off with a Google search query like this:<\/p>\n<blockquote><p>inurl:forum \u201cguitar lessons\u201d \u201chelp\u201d<\/p><\/blockquote>\n<p>What this is telling Google to do is search for websites that have the word forum in the URL, \u201cguitar lessons\u201d as an exact match phrase in the content AND the word \u201chelp\u201d in the content too.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3319\" src=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/09\/forum_results.png\" alt=\"forum_results\" width=\"731\" height=\"767\" srcset=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/09\/forum_results.png 731w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/09\/forum_results-460x483.png 460w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/09\/forum_results-120x126.png 120w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/09\/forum_results-310x325.png 310w\" sizes=\"(max-width: 731px) 100vw, 731px\" \/><\/p>\n<p>Check this comment out:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-big wp-image-3320\" src=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/09\/forum-message-768x304.png\" alt=\"forum-message\" width=\"768\" height=\"304\" srcset=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/09\/forum-message-768x304.png 768w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/09\/forum-message-460x182.png 460w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/09\/forum-message-1024x405.png 1024w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/09\/forum-message-120x47.png 120w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/09\/forum-message-310x123.png 310w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/09\/forum-message.png 1680w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<p>This person is 23 years old they\u2019ve been playing guitar for 7 years. He\u2019s learned from free online lessons and books, but he wants to take it to the next level because his life goal is to be a musician.<\/p>\n<p>Here, he outlines the problem. He stopped playing for a while and lost his skills and wants to learn in a short period of time.<\/p>\n<p>He wants a good instructor and wants online lessons via. Skype for convenience. He\u2019s looking for a skilled instructor with lots of teaching experience.<\/p>\n<p>They are into metal music and want to get into lead guitar and shredding. Finally, his music theory is weak.<\/p>\n<p>Holy Moses, that\u2019s a lot of golden information for a music teacher&#8230;<\/p>\n<p>Let me break it down.<\/p>\n<p>You have demographic information \u2013 in their early 20s aspiring to be a musician.<\/p>\n<p>His problem is losing some technical skills and wants them back fast.<\/p>\n<p>He wants lessons via. Skype. Even better. You don\u2019t even have to live in this guy\u2019s city to teach him.<\/p>\n<p>He\u2019s looking for recommendations for private online lessons \u2013 which means he\u2019s ready to buy.<\/p>\n<p>Finally, he throws in some language that only guitar players or music fanatics would understand. Lead guitar and shredding.<\/p>\n<p>So let\u2019s type in a more specific search query and see if others are having the same problems. I\u2019ll type in:<\/p>\n<p>Inurl:forum \u201clearn guitar\u201d \u201cshredding\u201d help.<\/p>\n<p>And there\u2019s 845 results.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-big wp-image-3321\" src=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/09\/inurl-forum-query-768x431.png\" alt=\"inurl-forum-query\" width=\"768\" height=\"431\" srcset=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/09\/inurl-forum-query-768x431.png 768w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/09\/inurl-forum-query-460x258.png 460w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/09\/inurl-forum-query-1024x575.png 1024w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/09\/inurl-forum-query-120x67.png 120w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/09\/inurl-forum-query-310x174.png 310w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/09\/inurl-forum-query.png 1922w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<p>It might not seem like a lot, but look at all the results. They\u2019re all hyper-targeted to a specific audience\u2019s needs.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3326\" src=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/09\/stuck-nowhere-to-go.png\" alt=\"stuck-nowhere-to-go\" width=\"689\" height=\"135\" srcset=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/09\/stuck-nowhere-to-go.png 689w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/09\/stuck-nowhere-to-go-460x90.png 460w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/09\/stuck-nowhere-to-go-120x24.png 120w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/09\/stuck-nowhere-to-go-310x61.png 310w\" sizes=\"(max-width: 689px) 100vw, 689px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3322\" src=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/09\/2.png\" alt=\"2\" width=\"693\" height=\"133\" srcset=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/09\/2.png 693w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/09\/2-460x88.png 460w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/09\/2-120x23.png 120w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/09\/2-310x59.png 310w\" sizes=\"(max-width: 693px) 100vw, 693px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3323\" src=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/09\/3.png\" alt=\"3\" width=\"684\" height=\"214\" srcset=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/09\/3.png 684w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/09\/3-460x144.png 460w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/09\/3-120x38.png 120w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/09\/3-310x97.png 310w\" sizes=\"(max-width: 684px) 100vw, 684px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3324\" src=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/09\/4.png\" alt=\"4\" width=\"738\" height=\"117\" srcset=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/09\/4.png 738w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/09\/4-460x73.png 460w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/09\/4-120x19.png 120w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/09\/4-310x49.png 310w\" sizes=\"(max-width: 738px) 100vw, 738px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3325\" src=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/09\/5.png\" alt=\"5\" width=\"702\" height=\"137\" srcset=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/09\/5.png 702w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/09\/5-460x90.png 460w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/09\/5-120x23.png 120w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/09\/5-310x60.png 310w\" sizes=\"(max-width: 702px) 100vw, 702px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>This should tell you that there are a lot of people with this specific problem.<\/p>\n<p>Boom! There\u2019s a few topics you can <a href=\"https:\/\/www.moneyjournal.com\/what-to-write-about-in-a-blog\/\" target=\"_blank\">create a blog post about<\/a>. Or maybe you want to create a free course that leads them into your sales funnel.<\/p>\n<p>Let\u2019s take this a step farther.<\/p>\n<h2>Throw this information into Facebook\u2019s Audience Insights.<\/h2>\n<p>People in the United States who are 20-28 and have interest in shredding guitar or ultimate guitar.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-big wp-image-3327\" src=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/09\/audience-insights-1-768x381.png\" alt=\"audience-insights-1\" width=\"768\" height=\"381\" srcset=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/09\/audience-insights-1-768x381.png 768w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/09\/audience-insights-1-460x228.png 460w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/09\/audience-insights-1-1024x508.png 1024w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/09\/audience-insights-1-120x59.png 120w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/09\/audience-insights-1-310x154.png 310w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/09\/audience-insights-1.png 1906w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<p>If you look through their page likes, then you\u2019ll know that these people have a high affinity to Gibson guitars and metal bands like Red Hot Chili Peppers, Nirvana and a metal band like Metallica.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-big wp-image-3328\" src=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/09\/audience-insights-2-768x364.png\" alt=\"audience-insights-2\" width=\"768\" height=\"364\" srcset=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/09\/audience-insights-2-768x364.png 768w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/09\/audience-insights-2-460x218.png 460w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/09\/audience-insights-2-1024x486.png 1024w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/09\/audience-insights-2-120x57.png 120w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/09\/audience-insights-2-310x147.png 310w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/09\/audience-insights-2.png 1903w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<p>Use these details in your marketing and you\u2019ll be able to create a magnetic marketing message for your target audience.<\/p>\n<h2>Conclusion<\/h2>\n<p>And that\u2019s it for episode 21 of Marketing in 4 minutes.<\/p>\n<p>I mean 2 minutes.<\/p>\n<p>Let\u2019s not be technical here.<\/p>\n<p>If you liked today\u2019s episode then hit the like button and let me know which of these audience research tactics you\u2019re going to try.<\/p>\n<p>Target marketing is the <a href=\"https:\/\/www.moneyjournal.com\/download-ebook-scale-target-audiences-that-buy\/\" target=\"_blank\">key to scaling your business<\/a>. If you can send hyper-targeted messages to multiple audiences within your broad market, then you\u2019re going to have higher conversions, more sales and at the end of the day, more money.<\/p>\n<p>If you want even more details on target marketing, you can download my free eBook <a href=\"https:\/\/www.moneyjournal.com\/download-ebook-scale-target-audiences-that-buy\/\" target=\"_blank\">\u201cScale: Target Audiences That Buy.\u201d<\/a><\/p>\n<p>In the short read, I\u2019ll show you how I took my business from $25,000 &#8211; $250,000 in under a year using this exact methodology.<\/p>\n<p>Last thing.<\/p>\n<p>If you want more actionable videos like this one here, then make sure to subscribe because in the next episode, I\u2019m going to show you how you can sell for more to those pesky little price shoppers.<\/p>\n<p>Until the next episode, remember to action because every minute counts.<\/p>\n<p style=\"background: none repeat scroll 0 0 #ff9; clear: both; margin-bottom: 18px; overflow: hidden; border: 1px solid #e5e597; padding: 10px; margin-top: 18px; text-align: center;\">Follow\u00a0or contribute. Either way, I look forward to serving your online marketing needs.<br \/>\n<a style=\"color: #ffffff; text-decoration: none; font-family: Helvetica, Arial, sans-serif; font-weight: bold; font-size: 16px; line-height: 20px; padding: 10px; display: inline-block; max-width: 300px; border-radius: 5px; text-shadow: rgba(0, 0, 0, 0.247059) 0px -1px 1px; box-shadow: rgba(255, 255, 255, 0.498039) 0px 1px 3px inset, rgba(0, 0, 0, 0.498039) 0px 1px 3px; background: #c0392b;\" href=\"https:\/\/smohzie.leadpages.co\/leadbox\/14628c6f3f72a2%3A12873401d346dc\/5735905604141056\/\">Follow M2M<\/a> <a style=\"color: #ffffff; text-decoration: none; font-family: Helvetica, Arial, sans-serif; font-weight: bold; font-size: 16px; line-height: 20px; padding: 10px; display: inline-block; max-width: 300px; border-radius: 5px; text-shadow: rgba(0, 0, 0, 0.247059) 0px -1px 1px; box-shadow: rgba(255, 255, 255, 0.498039) 0px 1px 3px inset, rgba(0, 0, 0, 0.498039) 0px 1px 3px; background: #16A085;\" href=\"https:\/\/www.moneyjournal.com\/ask?utm_campaign=m2m&amp;utm_source=episode\">Contribute a Question<\/a><\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Identifying your target market&#8217;s needs is the key to scaling your business. This video reveals how to find hidden audiences secrets in uncommon places like forums and Facebook.<\/p>\n","protected":false},"author":4,"featured_media":3315,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[55,41],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Identify Your Target Market: Secrets To Target Marketing<\/title>\n<meta name=\"description\" content=\"Unveil secrets about your audience using forums and Facebook to identify your target market&#039;s needs. Use these to craft irresistible marketing messages.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.moneyjournal.com\/identify-target-market-needs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Identify The Secret Needs Of Your Target Market With Forums And Facebook\" \/>\n<meta property=\"og:description\" content=\"If you know what your would-be customers want, then would you give it to them? 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Using forums and Facebook can reveal secrets about what your target audience wants which will allow you to create irresistible marketing messages for them.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/09\/identify-target-market-Twiiter.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@Money_Journal\" \/>\n<meta name=\"twitter:site\" content=\"@Money_Journal\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sam Oh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.moneyjournal.com\/identify-target-market-needs\/\",\"url\":\"https:\/\/www.moneyjournal.com\/identify-target-market-needs\/\",\"name\":\"How To Identify Your Target Market: Secrets To Target Marketing\",\"isPartOf\":{\"@id\":\"https:\/\/www.moneyjournal.com\/#website\"},\"datePublished\":\"2016-09-21T15:05:48+00:00\",\"dateModified\":\"2017-01-10T18:21:07+00:00\",\"author\":{\"@id\":\"https:\/\/www.moneyjournal.com\/#\/schema\/person\/566bbc835db0bbe8fd37add86a75b2a8\"},\"description\":\"Unveil secrets about your audience using forums and Facebook to identify your target market's needs. 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