{"id":3377,"date":"2016-09-28T11:05:16","date_gmt":"2016-09-28T15:05:16","guid":{"rendered":"https:\/\/www.moneyjournal.com\/?p=3377"},"modified":"2016-10-18T01:14:58","modified_gmt":"2016-10-18T05:14:58","slug":"how-to-sell-more-products-for-higher-prices","status":"publish","type":"post","link":"https:\/\/www.moneyjournal.com\/how-to-sell-more-products-for-higher-prices\/","title":{"rendered":"How To Sell More Products For Higher Prices | M2M Episode 22"},"content":{"rendered":"<div style=\"margin: 0px auto; text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/lOgxsPuaiMU?rel=0&amp;controls=0&amp;showinfo=0\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p style=\"text-align: center;\"><a style=\"color: #ffffff; text-decoration: none; font-family: Helvetica, Arial, sans-serif; font-weight: bold; font-size: 16px; line-height: 20px; padding: 10px; display: inline-block; max-width: 300px; border-radius: 5px; text-shadow: rgba(0, 0, 0, 0.247059) 0px -1px 1px; box-shadow: rgba(255, 255, 255, 0.498039) 0px 1px 3px inset, rgba(0, 0, 0, 0.498039) 0px 1px 3px; background: #c0392b;\" href=\"https:\/\/smohzie.leadpages.co\/leadbox\/14628c6f3f72a2%3A12873401d346dc\/5735905604141056\/\">Get New Marketing Videos<\/a> <a style=\"color: #ffffff; text-decoration: none; font-family: Helvetica, Arial, sans-serif; font-weight: bold; font-size: 16px; line-height: 20px; padding: 10px; display: inline-block; max-width: 300px; border-radius: 5px; text-shadow: rgba(0, 0, 0, 0.247059) 0px -1px 1px; box-shadow: rgba(255, 255, 255, 0.498039) 0px 1px 3px inset, rgba(0, 0, 0, 0.498039) 0px 1px 3px; background: #16A085;\" href=\"https:\/\/www.moneyjournal.com\/ask?utm_campaign=m2m&amp;utm_source=episode\">Ask a question<\/a><\/p>\n<p>In episode 22, I\u2019m going to show you how to more products at higher prices and exterminate those pesky little window shoppers and stalkers.<\/p>\n<p>Let\u2019s go.<\/p>\n<p>Price shoppers are in every industry. They shop around for the best deal, throw you low-ball offers and throw you lame excuses of why they can\u2019t buy your products when they just bought a $500 pair of socks.<\/p>\n<p>Here\u2019s something to think about:<\/p>\n<p>Maybe it\u2019s not their fault. Maybe you\u2019re the one who\u2019s attracting them.<\/p>\n<p>Simple economics show that merchants want to <a href=\"http:\/\/www.forbes.com\/sites\/mitchelltuchman\/2014\/07\/11\/buy-low-sell-high-easy-if-you-know-how\/#4af8980773ba\" target=\"_blank\">buy low and sell high<\/a>. And the opposite goes for consumers. They want the best deal possible without breaking the bank.<\/p>\n<p>So how do you convince them that you\u2019re worth more than 200% of your asking price?<\/p>\n<p><em>You increase your perceived value.<\/em><\/p>\n<p>You have two choices.<\/p>\n<p><strong>Number 1:<\/strong>\u00a0keep screaming \u201clowest price guarantee\u201d.<\/p>\n<p><strong>Number 2:\u00a0<\/strong>show off the value you can bring to their lives.<\/p>\n<p>Here\u2019s how:<\/p>\n<h2>Use valuable keywords in your copy.<\/h2>\n<p>First, don\u2019t use words that cheapen your brand. Words like cheap, bargain and signs of lowest price guarantee automatically trigger a leading factor in a consumer\u2019s decision making.<\/p>\n<p>Price.<\/p>\n<p>Instead, use words like you and because. These words add value by showing how a product or service can fulfill their needs.<\/p>\n<p>Look through the copy on your website. Are you guilty of this deadly sin?<\/p>\n<h2>Next, create social proof.<\/h2>\n<p><a href=\"https:\/\/www.moneyjournal.com\/7-viral-tips-thedress-taught-us\/\" target=\"_blank\">Social proof<\/a> is a psychological principle that can cause people to perform behaviors based on what others are doing or based on what others believe.<\/p>\n<p>The easiest way to understand this is &#8220;monkey see, monkey do.&#8221;<\/p>\n<p>In fact, <a href=\"https:\/\/consumerist.com\/2015\/06\/03\/nearly-70-of-consumers-rely-on-online-reviews-before-making-a-purchase\/\" target=\"_blank\">70% of Americans<\/a> say that they look online for product reviews before making a purchase.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-big wp-image-3385\" src=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/09\/social-proof-stat-768x178.png\" alt=\"social-proof-stat\" width=\"768\" height=\"178\" srcset=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/09\/social-proof-stat-768x178.png 768w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/09\/social-proof-stat-460x107.png 460w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/09\/social-proof-stat-1024x237.png 1024w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/09\/social-proof-stat-120x28.png 120w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/09\/social-proof-stat-310x72.png 310w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/09\/social-proof-stat.png 1123w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<p>For example, if your friend raves about a new restaurant, you might want to give it a shot. But just in case, you look to Yelp and see unanimous 5 star ratings. Now you have to go regardless of the price.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-big wp-image-3386\" src=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/09\/yelp-5-star-768x648.png\" alt=\"yelp-5-star\" width=\"768\" height=\"648\" srcset=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/09\/yelp-5-star-768x648.png 768w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/09\/yelp-5-star-460x388.png 460w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/09\/yelp-5-star-120x101.png 120w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/09\/yelp-5-star-310x262.png 310w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/09\/yelp-5-star.png 1008w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<p>But what if you saw all 1-star ratings or stories about rats? Chances are, you\u2019d doubt your friend over hundreds of strangers saying it\u2019s the worst place to eat and wouldn\u2019t spend a dime there.<\/p>\n<p>The Internet is a powerful thing.<\/p>\n<p>You can build social proof with product reviews, testimonials and authority logos on your website.<\/p>\n<p>Rather than pushing your customers to leave a review on your website, ask them to leave reviews on websites where your <a href=\"https:\/\/www.moneyjournal.com\/target-market\/\" target=\"_blank\">target audience lives<\/a>.<\/p>\n<h3>Use other popular websites as your &#8216;review&#8217; platforms.<\/h3>\n<p>Restaurants might try on <a href=\"https:\/\/www.yelp.com\/\" target=\"_blank\">Yelp<\/a>. Product manufacturers can use <a href=\"https:\/\/www.amazon.com\/\" target=\"_blank\">Amazon<\/a> as a review hub. Medical professionals can use <a href=\"https:\/\/www.ratemds.com\/\" target=\"_blank\">RateMds<\/a>.<\/p>\n<p>When potential customers are seeing the reviews left on other websites from real people, it will increase your perceived value and the demand for your products and services will go up.<\/p>\n<h3>Earn your testimonials.<\/h3>\n<p>Testimonials also work great for building social proof. But it\u2019s not about asking your mom to leave you a raving review. You need to look for opportunities with industry influencers that your potential customers will recognize and respect.<\/p>\n<p>Start building relationships with these influencers by helping them. It can be as complex as joint venture projects, as selfless as sending referrals or even as simple as engaging with their content. Ask for the testimonial when it\u2019s appropriate and plaster it on your website for new customers to gain confidence in you.<\/p>\n<h3>Slide your way into the press.<\/h3>\n<p>Lastly, build authority by earning the use of \u201cfeatured in\u201d authority badges. Believe it or not, getting a mention in a top publication like Entrepreneur, Forbes, the Huffington Post or the New York Times isn\u2019t that hard.<\/p>\n<p>There are multiple ways to go for press, but the simplest is to sign up for <a href=\"https:\/\/www.helpareporter.com\/\" target=\"_blank\">HARO<\/a>. HARO stands for Help a Reporter Out.<\/p>\n<p>Make a free account, set up your email preferences and you\u2019ll start getting notifications from journalists looking for comments from experts like you.<\/p>\n<h2>Conclusion<\/h2>\n<p>And that\u2019s it for episode 22.<\/p>\n<p>If you found this video to be helpful, then hit the like button and <a href=\"https:\/\/smohzie.leadpages.co\/leadbox\/14628c6f3f72a2%3A12873401d346dc\/5735905604141056\/\" target=\"_blank\">make sure to subscribe<\/a> because in the next episode, we\u2019re going to be going into outsourcing your work to freelancers the smart way.<\/p>\n<p>Now I want to learn from you. How do you handle people who are only looking at price? Let me know in the comments below.<\/p>\n<p>Until the next episode, remember to take action because every minute counts.<\/p>\n<p style=\"background: none repeat scroll 0 0 #ff9; clear: both; margin-bottom: 18px; overflow: hidden; border: 1px solid #e5e597; padding: 10px; margin-top: 18px; text-align: center;\">Follow\u00a0or contribute. Either way, I look forward to serving your online marketing needs.<br \/>\n<a style=\"color: #ffffff; text-decoration: none; font-family: Helvetica, Arial, sans-serif; font-weight: bold; font-size: 16px; line-height: 20px; padding: 10px; display: inline-block; max-width: 300px; border-radius: 5px; text-shadow: rgba(0, 0, 0, 0.247059) 0px -1px 1px; box-shadow: rgba(255, 255, 255, 0.498039) 0px 1px 3px inset, rgba(0, 0, 0, 0.498039) 0px 1px 3px; background: #c0392b;\" href=\"https:\/\/smohzie.leadpages.co\/leadbox\/14628c6f3f72a2%3A12873401d346dc\/5735905604141056\/\">Follow M2M<\/a> <a style=\"color: #ffffff; text-decoration: none; font-family: Helvetica, Arial, sans-serif; font-weight: bold; font-size: 16px; line-height: 20px; padding: 10px; display: inline-block; max-width: 300px; border-radius: 5px; text-shadow: rgba(0, 0, 0, 0.247059) 0px -1px 1px; box-shadow: rgba(255, 255, 255, 0.498039) 0px 1px 3px inset, rgba(0, 0, 0, 0.498039) 0px 1px 3px; background: #16A085;\" href=\"https:\/\/www.moneyjournal.com\/ask?utm_campaign=m2m&amp;utm_source=episode\">Contribute a Question<\/a><\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>If you want to sell more products and services, you don&#8217;t need to go traffic hunting. You need to increase your perceived value so people will believe you are worth any dollar figure. Here&#8217;s how.<\/p>\n","protected":false},"author":4,"featured_media":3380,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[41],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Sell More Products At Exponentially Higher Prices (Video)<\/title>\n<meta name=\"description\" content=\"Selling more products at higher prices doesn&#039;t necessarily require more traffic. Sell for more by increasing conversion and your brand&#039;s perceived value.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.moneyjournal.com\/how-to-sell-more-products-for-higher-prices\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Sell More Products At Exponentially Higher Prices (Video)\" \/>\n<meta property=\"og:description\" content=\"Selling more products at higher prices doesn&#039;t necessarily require more traffic. 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