- \n
- 70% of people would rather learn about a company through articles over adverts.<\/li>\n
- 60% of consumers enjoy reading relevant content from brands.<\/li>\n
- 82% of consumers feel positive toward companies after reading custom content.<\/li>\n<\/ul>\n
![\"content-marketing-stats\"](\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/content-marketing-stats-768x651.png\")
<\/p>\nSo what’s the hidden secret to promoting your website without\u00a0appearing like another spambot?<\/p>\n
The simple solution is to start a blog<\/a>, create helpful content<\/a>, and promote the hell out of it<\/a>.<\/p>\n
By blogging, you can get quality backlinks, diversify your outreach strategies, and pitch influencers with non-salesy content that they’ll want to share.<\/em><\/p>\n
I won’t waste anymore of your time.<\/p>\n
Let’s jump right into 11 website promotion tactics you can use to get more traffic without spending a dime.<\/p>\n
1. Use Facebook groups<\/h2>\n
Facebook groups have\u00a0over 1 billion users<\/a>\u00a0making it an untapped channel with huge potential for businesses<\/a>.<\/p>\n
![\"content](\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/content-promotion-tips-768x558.png\")
<\/p>\nOnce you\u2019ve written your post, you can easily get hundreds and even thousands of extra eyeballs on it by strategically sharing it in Facebook groups within your niche.<\/p>\n
Here\u2019s an easy way to find industry-relevant Facebook groups.<\/p>\n
Enter your niche keywords in Facebook’s search bar and click on the ‘groups’ tab.<\/p>\n
![\"join-fb-groups\"](\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/join-fb-groups.png\")
<\/p>\nFrom the results that pop up, join groups with a high member count. ‘High’ is relative depending on your niche, but\u00a0private groups are usually moderated and have higher engagement levels than public ones.<\/p>\n
![\"choose-fb-group\"](\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/choose-fb-group.png\")
<\/p>\nHere\u2019s a list of popular Facebook groups with tons of engagement in the entrepreneurial space to get you started.<\/p>\n
- \n
- Freedom Hackers Mastermind<\/a><\/li>\n
- 60 Second Persuasion<\/a><\/li>\n
- The Entrepreneur Incubator<\/a><\/li>\n
- Internet Marketing SuperFriends<\/a><\/li>\n<\/ul>\n
Time to start promoting.<\/p>\n
For starters, take a look through the pinned posts, cover photo, or the description section in the group to understand their promotion rules.<\/p>\n
Most groups will have a designated day where promoting posts is allowed.<\/p>\n
![\"promoting-blog-post\"](\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/promoting-blog-post-e1476659729395-768x236.png\")
<\/p>\nSince everyone will promote their products and services on the same day, you need to make your post stand out from the crowd.<\/p>\n
Use eye-catching visuals and create persuasive descriptions to maximize click-through rates.<\/p>\n
![\"attractive-fb-ad\"](\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/attractive-fb-ad.png\")
<\/p>\nStart by asking questions, tackling a pain point, or providing solutions to a desire that group members may want. When you’re ready, share your article with the group.<\/p>\n
A little hack to post outside of promotion days is to find previous discussions you can contribute to.<\/p>\n
To find this information, do a search in the group for keywords related to your blog post topic.<\/p>\n
![\"facebook-groups-search\"](\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/facebook-groups-search-768x134.png\")
<\/p>\nFor example, if your post is \u20185 vegetables that boost your metabolism\u2019, search for terms like healthy eating, eating clean, or metabolism.<\/p>\n
Go through all of the previous group conversations and add in excerpts of your article where you feel it will be helpful.<\/p>\n
You can mention that you wrote an in-depth blog post that you’d be happy to share if they’d like more details.<\/p>\n
It’s important not to constantly add your link in these posts. Doing so will quickly taint your reputation as a sleazy self-promoter because tightly knit groups often view posting links as spam.<\/p>\n
This group, for instance, does not appreciate links at all.<\/p>\n
![\"promoting](\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/marketing-blog-post-e1476659769698-768x345.png\")
<\/p>\nDon\u2019t use Facebook groups just as a tool to promote content. The key to effectively using Facebook groups is to provide massive value. Even if you\u2019re promoting your blog post, choose conversations where your post will actually help the members.<\/p>\n
Engage with the members there and build a relationship with them. Then share your stuff.<\/p>\n
Here’s a more detailed video on promoting in Facebook groups.<\/p>\n
- 60 Second Persuasion<\/a><\/li>\n
- Freedom Hackers Mastermind<\/a><\/li>\n