{"id":3573,"date":"2016-11-15T10:11:36","date_gmt":"2016-11-15T15:11:36","guid":{"rendered":"https:\/\/www.moneyjournal.com\/?p=3573"},"modified":"2017-01-10T13:21:05","modified_gmt":"2017-01-10T18:21:05","slug":"facebook-retargeting","status":"publish","type":"post","link":"https:\/\/www.moneyjournal.com\/facebook-retargeting\/","title":{"rendered":"Facebook Retargeting: The Complete A-Z Guide To Make More Sales"},"content":{"rendered":"

Tell me if this sounds familiar.<\/span><\/p>\n

You’re surfing through Amazon one day, checking out some new books, household items or maybe some gadgets you’ve been eyeballing for weeks. <\/span><\/p>\n

The next day you start scrolling through Facebook when all of the sudden…<\/span><\/p>\n

You notice an ad plastered across your timeline for the exact\u00a0<\/em><\/span>items\u00a0<\/span><\/i>you were looking at the day before. <\/span><\/p>\n

\"amazon-retargeting-ad\"<\/p>\n

Now, the average Joe may believe this is some kind of conspiracy in which the NSA has secretly made an agreement with big corporations to use their powers to help sell more stuff.<\/span><\/p>\n

But we know the truth. <\/span><\/p>\n

This is one of the best and <\/span>most efficient marketing tactics<\/span>\u00a0in the modern world.<\/span><\/p>\n

We call it Facebook\u00a0<\/strong><\/span>retargeting<\/b>. <\/span><\/p>\n

And while retargeting is a common practice for nearly every major corporation in the world, it is still a relatively underused technique for many small businesses and budding startups. <\/span><\/p>\n

So, in today\u2019s article, I am going to give you the keys to the kingdom and help you unlock the secrets of retargeting. <\/span><\/p>\n

Specifically, Facebook retargeting. <\/span><\/p>\n

In this post, I’ll get into the “why” of <\/span>Facebook retargeting,<\/span>\u00a0audience types, segmentation, and advanced tricks of the trade. <\/span><\/p>\n

So pull out your pen and paper, get ready to take some notes, and brace for impact. <\/span><\/p>\n

I’m about to drop some serious knowledge bombs. <\/span><\/p>\n

This guide is over 3,000 words and I don’t want you to miss out. Click here to download a PDF copy<\/a> so you can read\u00a0this epic guide whenever you want (no internet connection required).<\/p>\n

Why Facebook Retargeting is So Darn Effective<\/h2>\n

Before I delve into why you should be retargeting with Facebook ads, let\u2019s get a clear definition of exactly what retargeting is.<\/span><\/p>\n

\n

What is Facebook Retargeting?<\/h3>\n

Retargeting, which is also known as remarketing, is a form of advertising to visitors that have otherwise already left your site. Most sites are only able to convert 2% of their visitors on average. With retargeting, you’re able to keep the interest of the other 98%.<\/p>\n

Retargeting works by placing a cookie on a user’s browser. This cookie allows marketers to anonymously ‘follow’ their audience around the web.<\/p>\n

Source: PPCMode<\/a><\/em><\/p><\/blockquote>\n

So now with that out of the way, let\u2019s talk about <\/span>why <\/span><\/i>retargeting is such a powerful marketing method. <\/span><\/p>\n

The <\/span>reason that retargeting works<\/span><\/a> is because it allows you to focus your marketing and advertising dollars on people who have already had exposure to your brand. <\/span><\/p>\n

It allows you to continually follow up with that 98% of potential customers who have not yet converted until you get the response you’re looking for . <\/span><\/p>\n

\"display-retargeting-for-lead-generation\"<\/p>\n

Now, some of you might be wondering why I am focusing on Facebook retargeting and not just retargeting in general. <\/span><\/p>\n

After all, you can retarget with Adwords, Twitter, and a plethora of other platforms, right?<\/span><\/p>\n

While these other platforms are great, in my experience, Facebook retargeting is the most effective retargeting method you can use and will yield the highest ROI for your business. <\/span><\/p>\n

And it makes sense when you look at the numbers. <\/span><\/p>\n

With over <\/span>1.7 billion active users<\/span><\/a>, Facebook is an advertising goldmine.<\/span><\/p>\n

\"264810\"<\/p>\n

When you add to the fact that most Americans spend a religious <\/span>40 minutes a day<\/span><\/a> browsing through their newsfeeds, the power of Facebook retargeting becomes pretty clear. \u00a0<\/span><\/p>\n

A Brief Word on Mobile Retargeting<\/h2>\n

I will dive into a couple more advanced retargeting tactics in just a minute. <\/span><\/p>\n

But before I do, I wanted to discuss one of the most important parts of Facebook retargeting. <\/span><\/p>\n

Mobile. <\/span><\/p>\n

Look, I know you are probably tired of hearing about <\/span>mobile marketing<\/span><\/a>. <\/span><\/p>\n

Over the past year, it has been beaten to death like an old drum. <\/span><\/p>\n

However, there is a reason that so many marketers and entrepreneurs focus on mobile marketing, especially with Facebook. <\/span><\/p>\n

Because <\/span>everyone <\/span><\/i>is going mobile!<\/span><\/p>\n

Look at the <\/span>general stats<\/span><\/a> below.<\/span><\/p>\n

\"mobile-stats-vs-desktop-users-global-550x405-1\"<\/p>\n

Now if that is not impressive enough, I want you to think about something. <\/span><\/p>\n

According to their <\/span>Q2 financials release<\/span><\/a>, Facebook has around 1.13 billion daily users. <\/span><\/p>\n

And while that number is impressive, what\u2019s even more impressive is the fact that they have over 1.03 billion daily <\/span>mobile <\/span><\/i>users.<\/span><\/p>\n

That\u2019s right…<\/p>\n

[clickToTweet tweet=”More than 91% of Facebook’s daily active users are on mobile devices.” quote=”More than 91% of Facebook’s daily active users are on mobile devices.”]<\/p>\n

\"facebook-mobile-stats\"<\/p>\n

But here\u2019s the thing, most people in the online marketing world are still focused on the desktop experience. <\/span><\/p>\n

From Facebook ads to their websites, they think \u201cDesktop first and mobile second.\u201d<\/span><\/p>\n

However, if you want to succeed at Facebook advertising (or Facebook \u201canything\u201d for that matter) you need to flip this on its head and think \u201c<\/span>Mobile first<\/span><\/a>, desktop second\u201d.<\/span><\/p>\n

Just consider another statistic from Facebook\u2019s 2016 Q2 financial statement. <\/span><\/p>\n

Mobile advertising revenue represented approximately 84% of advertising revenue for the second quarter of 2016, up from approximately 76% of advertising revenue in the second quarter of 2015.<\/span><\/i><\/p><\/blockquote>\n

That means that nearly 85% of Facebook\u2019s ad revenue is from mobile advertising\u00a0<\/span><\/p>\n

Furthermore, these statistics show just how rapidly the mobile world is taking over the desktop world. <\/span><\/p>\n

Facebook’s mobile ad revenue increased by almost 10% in only 1 year and the trend is not slowing down.\u00a0<\/span><\/p>\n

So, as you set about creating your Facebook retargeting campaigns, I want you to keep these stats in mind. <\/span><\/p>\n

Your retargeting campaigns need to be tailored to the mobile user. <\/span><\/p>\n

Because quite frankly, if they are not, none of the information in the rest of this article will help you succeed at online marketing. <\/span><\/p>\n

Install your Facebook Remarketing Pixel<\/h2>\n

The first steps of setting up your initial retargeting campaign with Facebook are actually pretty simple.<\/p>\n

The first thing that you need is to build a retargeting list by creating a Facebook remarketing pixel<\/a> for your site.<\/p>\n

Login to your Facebook Ads account and then go to the main menu and select Pixels\u00a0<\/em>under the “Assets” column<\/p>\n

\"ads-manager-pixel\"<\/p>\n

On the next page,\u00a0click on\u00a0Actions > View Pixel Code.<\/em><\/p>\n

\"view-pixel-code\"<\/p>\n

Facebook will bring up a some Javascript code that you can add between the <head> section of your website.<\/p>\n

\"facebook-pixel-code\"<\/p>\n

After you’ve installed the code on your website, Facebook will begin tracking all visitors who visit your web pages and are logged in to Facebook.<\/p>\n

Building Your Facebook Retargeting List<\/h2>\n

Now that Facebook is running its magic, you need to create an audience to retarget your content to.<\/p>\n

From the Facebook ads main menu, select\u00a0Audiences<\/em> and then click on \u201c<\/span>Create an Audience<\/span><\/i>.\u201d<\/span><\/p>\n

\"facebook-audiences-menu\"<\/p>\n

From this point, you will have three different options.<\/span><\/p>\n