{"id":3748,"date":"2016-11-03T11:05:53","date_gmt":"2016-11-03T15:05:53","guid":{"rendered":"https:\/\/www.moneyjournal.com\/?p=3748"},"modified":"2017-01-10T13:21:10","modified_gmt":"2017-01-10T18:21:10","slug":"how-to-do-seo-for-blogs","status":"publish","type":"post","link":"https:\/\/www.moneyjournal.com\/how-to-do-seo-for-blogs\/","title":{"rendered":"How to do SEO For Blogs: The Complete Step-By-Step Process"},"content":{"rendered":"<div style=\"margin: 0px auto; text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/-Kqe6lhLv3A?rel=0&amp;controls=0&amp;showinfo=0\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p style=\"text-align: center;\"><a style=\"color: #ffffff; text-decoration: none; font-family: Helvetica, Arial, sans-serif; font-weight: bold; font-size: 16px; line-height: 20px; padding: 10px; display: inline-block; max-width: 300px; border-radius: 5px; text-shadow: rgba(0, 0, 0, 0.247059) 0px -1px 1px; box-shadow: rgba(255, 255, 255, 0.498039) 0px 1px 3px inset, rgba(0, 0, 0, 0.498039) 0px 1px 3px; background: #c0392b;\" href=\"https:\/\/smohzie.leadpages.co\/leadbox\/142343ab3f72a2%3A12873401d346dc\/5706490916634624\/\">Download SEO Checklist<\/a> <a style=\"color: #ffffff; text-decoration: none; font-family: Helvetica, Arial, sans-serif; font-weight: bold; font-size: 16px; line-height: 20px; padding: 10px; display: inline-block; max-width: 300px; border-radius: 5px; text-shadow: rgba(0, 0, 0, 0.247059) 0px -1px 1px; box-shadow: rgba(255, 255, 255, 0.498039) 0px 1px 3px inset, rgba(0, 0, 0, 0.498039) 0px 1px 3px; background: #16A085;\" href=\"https:\/\/www.moneyjournal.com\/ask?utm_campaign=m2m&amp;utm_source=episode\" target=\"_blank\">Ask a question<\/a><\/p>\n<p>In episode 26, I\u2019m going to show you how to do SEO for your blog posts and rank them with an ethically proven strategy.<\/p>\n<p>You\u2019ll also learn <em>how not<\/em> to do SEO.<\/p>\n<p>Learn from my $200,000 mistake.<\/p>\n<p>Ready to unpack this shiznaz?<\/p>\n<p>Let\u2019s go.<\/p>\n<h2>My $200,000 Mistake<\/h2>\n<p>In 2009, I quit my job and started an online business with no technical knowledge or marketing savvy. Heck, I didn&#8217;t even know a thing about business.<\/p>\n<p>But I was 23 years old, living in my parent\u2019s house with a ton of student debt, and nothing to lose.<\/p>\n<p>After many failed attempts to sell through forums, Craigslist and <a href=\"https:\/\/www.moneyjournal.com\/how-to-sell-on-ebay\/\" target=\"_blank\">eBay<\/a>, I knew that there was a better way to make money than <a href=\"https:\/\/www.moneyjournal.com\/about\/\" target=\"_blank\">hustling 18 hours a day<\/a> for an hourly wage of $3.33.<\/p>\n<p>I quickly saw how powerful search engine optimization was. I didn\u2019t know where to start, so I took the $6,000 that I made and invested all of it into an SEO company that promised me first page Google rankings.<\/p>\n<p>Long story short, I never heard from them again and lost every last penny.<\/p>\n<p>I had no money, no friends in the online marketing space, but a new passion was ignited to figure out this whole <a href=\"https:\/\/www.moneyjournal.com\/seo-checklist\/\" target=\"_blank\">SEO process<\/a>.<\/p>\n<p>Back then, I knew that I had to include my keywords in my content, use H1 and H2 header tags, and get backlinks from other websites.<\/p>\n<p>I did all the <a href=\"https:\/\/www.moneyjournal.com\/on-page-seo-copywriting-tips\/\" target=\"_blank\">on-page SEO<\/a>. With off-page SEO, I tried everything from blog commenting to web 2.0s and forums.<\/p>\n<p>I was able to get a little bit of referral traffic, but this did absolutely nothing for my SEO rankings.<\/p>\n<p>Finally, I hit the Holy Grail of link building back in 2011 &#8211; <em>private blog networks (PBNs).<\/em><\/p>\n<p>That year, I banked over $200,000 in profit from search engine traffic alone.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"picBorder aligncenter size-full wp-image-3758\" src=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/ga-my-sales.jpg\" alt=\"ga-my-sales\" width=\"766\" height=\"469\" srcset=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/ga-my-sales.jpg 766w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/ga-my-sales-460x282.jpg 460w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/ga-my-sales-120x73.jpg 120w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/ga-my-sales-310x190.jpg 310w\" sizes=\"(max-width: 766px) 100vw, 766px\" \/><\/p>\n<p>I even automated my entire site so I was working at most, one hour per week.<\/p>\n<p>Life was good.<\/p>\n<p>Little did I know that Google was going to crack down on these black-hat techniques.<\/p>\n<p>It was 2012 and I was looking at which car to buy next. Before I hit the BMW and Mercedes websites, I checked my Google analytics to find out that I got slapped in the face by a Penguin.<\/p>\n<p>My traffic went from nearly 80,000 monthly unique search engine visitors to a measly 20,000.<\/p>\n<p>Retail revenue dropped from about $20,000\/month to a measly $3,000.<\/p>\n<p>And it kept on dropping\u2026<\/p>\n<p>I just lost $200,000 overnight.<\/p>\n<p>WTF?<\/p>\n<p>Here\u2019s the deal:<\/p>\n<p>Blackhat methods might make you a bit of money, but Google is getting smarter and it\u2019s not about outsmarting them.<\/p>\n<p>If you want to build a business and get long-term traffic that\u2019s profitable, you need to play their game and get good at doing it.<\/p>\n<p>And today, I\u2019m going to show you the step-by-step process to do SEO the right way.<\/p>\n<h2>The Two SEO Factors You Need to Understand<\/h2>\n<p>There are 2 factors to SEO.<\/p>\n<ol>\n<li>On-page SEO<\/li>\n<li>Off-page SEO.<\/li>\n<\/ol>\n<p>On-page SEO has everything to do with the content that\u2019s on your web page. This is important because it lets the search engines know what your page is about.<\/p>\n<p>This is the easier part of the two. You have full control of what gets placed on that page and you can edit it at any time.<\/p>\n<p>Off-page SEO on the other hand, deals primarily with link building. You need to get high-quality backlinks from other websites.<\/p>\n<p>If you want to do this the right way, then this is where it\u2019s going to take some blood, sweat, and tears.<\/p>\n<p>Think about it like a popularity contest. A link is like someone voting for you. They\u2019re telling search engines that they vouch for this website and the content that\u2019s behind the underlined blue text (the anchor text).<\/p>\n<p>The key to doing SEO for your blog is to create content that is link-worthy and share-worthy.<\/p>\n<p>If you\u2019re writing about how your cat pooped in the litter box for the first time, then good luck getting links or shares.<\/p>\n<p>Why?<\/p>\n<p>Because no one cares.<\/p>\n<p>There are 3 elements to a blog post that make it share-worthy and link-worthy.<\/p>\n<ol>\n<li>It has a history of social shares.<\/li>\n<li>Your content can be positioned in a helpful way.<\/li>\n<li>You can write about 2,000 words about it.<\/li>\n<\/ol>\n<h2>1. Find topics with lots of social shares<\/h2>\n<p>The first step is to find a blog topic that already has a proven track record of getting social shares.<\/p>\n<p>Go to <a href=\"http:\/\/buzzsumo.com\/\" target=\"_blank\">Buzzsumo.com<\/a> and search for a keyword phrase. For example, if I was a chiropractor, then I might search for a common pain point like \u201cback pain.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"picBorder aligncenter size-big wp-image-3759\" src=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/buzzsumo-search-1-768x498.png\" alt=\"buzzsumo-search\" width=\"768\" height=\"498\" srcset=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/buzzsumo-search-1-768x498.png 768w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/buzzsumo-search-1-460x298.png 460w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/buzzsumo-search-1-1024x664.png 1024w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/buzzsumo-search-1-120x78.png 120w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/buzzsumo-search-1-310x201.png 310w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/buzzsumo-search-1.png 1182w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<p>If you look to the right-hand side, you can see the total number of shares that this topic has generated.<\/p>\n<p>Start analyzing the popular ones for commonalities.<\/p>\n<p>Often times, you\u2019ll notice that multiple articles have a similar keyword in it that you may not have thought of otherwise.<\/p>\n<p>Let\u2019s look at the results.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"picBorder aligncenter size-big wp-image-3760\" src=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/buzzsumo-results-768x330.png\" alt=\"buzzsumo-results\" width=\"768\" height=\"330\" srcset=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/buzzsumo-results-768x330.png 768w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/buzzsumo-results-460x198.png 460w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/buzzsumo-results-1024x440.png 1024w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/buzzsumo-results-120x52.png 120w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/buzzsumo-results-310x133.png 310w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/buzzsumo-results.png 1685w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<p>And it makes sense logically.<\/p>\n<p>The one from Beach Body has over 100,000 shares. Most of them come from Pinterest, which tells you that quality images on your website get pinned like crazy when it comes to back pain and\/or Yoga stretches.<\/p>\n<p>This one here got a ton of Facebook engagement and look at this keyword. \u201cExercise.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"picBorder aligncenter size-big wp-image-3761\" src=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/buzzsumo-headline-commonalities-768x616.png\" alt=\"buzzsumo-headline-commonalities\" width=\"768\" height=\"616\" srcset=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/buzzsumo-headline-commonalities-768x616.png 768w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/buzzsumo-headline-commonalities-460x369.png 460w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/buzzsumo-headline-commonalities-120x96.png 120w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/buzzsumo-headline-commonalities-310x248.png 310w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/buzzsumo-headline-commonalities.png 836w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<p>If you scroll down, then you\u2019ll see this one here. Another post about Yoga stretches which had over 25,000 social shares.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"picBorder aligncenter size-big wp-image-3762\" src=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/common-headlines-768x433.png\" alt=\"common-headlines\" width=\"768\" height=\"433\" srcset=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/common-headlines-768x433.png 768w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/common-headlines-460x259.png 460w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/common-headlines-120x68.png 120w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/common-headlines-310x175.png 310w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/common-headlines.png 985w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<p>Last but not least, if you do a page search for the word \u201clow,\u201d then we can assume that a lot of people have low back pain and are looking for exercises, or more specifically, Yoga stretches that can help relieve that pain.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"picBorder aligncenter size-big wp-image-3763\" src=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/common-pain-point-768x372.png\" alt=\"common-pain-point\" width=\"768\" height=\"372\" srcset=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/common-pain-point-768x372.png 768w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/common-pain-point-460x223.png 460w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/common-pain-point-120x58.png 120w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/common-pain-point-310x150.png 310w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/common-pain-point.png 809w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<p>So now you have 3 ways you can position your article.<\/p>\n<ol>\n<li>Yoga stretches<\/li>\n<li>Relieve lower back pain.<\/li>\n<li>Exercises for lower back pain.<\/li>\n<\/ol>\n<p>One last thing. We\u2019ll order the popular posts by Twitter shares now to see if there\u2019s a history of sharing there.<\/p>\n<p>Boom.<\/p>\n<p>You can see that the idea of lower back pain, exercises and Yoga are popular there too.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"picBorder aligncenter size-big wp-image-3765\" src=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/twitter-sharers-768x329.png\" alt=\"twitter-sharers\" width=\"768\" height=\"329\" srcset=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/twitter-sharers-768x329.png 768w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/twitter-sharers-460x197.png 460w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/twitter-sharers-1024x439.png 1024w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/twitter-sharers-120x51.png 120w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/twitter-sharers-310x133.png 310w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/twitter-sharers.png 1690w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<p>Now, why do we care about Twitter?<\/p>\n<p>Easy. It\u2019s because we can find the exact people who shared these articles and can contact them about the article we\u2019ll be creating. More on that later.<\/p>\n<p>On to the next step.<\/p>\n<h2>2. Create helpful content<\/h2>\n<p>You need to create helpful content. Ideally, you want it to be better than the other posts that got shared a ton.<\/p>\n<p>Let\u2019s take a look at a few popular ones.<\/p>\n<p>The first one is from Beachbody.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"picBorder aligncenter size-full wp-image-3766\" src=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/popular-article.png\" alt=\"popular-article\" width=\"703\" height=\"673\" srcset=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/popular-article.png 703w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/popular-article-460x440.png 460w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/popular-article-120x115.png 120w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/popular-article-310x297.png 310w\" sizes=\"(max-width: 703px) 100vw, 703px\" \/><\/p>\n<p>You can see that the post itself is pretty helpful and actionable.<\/p>\n<p>But you\u2019ll also notice that it lacks depth. There\u2019s definitely room for improvement here.<\/p>\n<p>Next is from Expanded consciousness. \u201cOne Simple Exercise to Improve Posture and Relieve Back Pain.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"picBorder aligncenter size-full wp-image-3767\" src=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/lacks-images.png\" alt=\"lacks-images\" width=\"653\" height=\"529\" srcset=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/lacks-images.png 653w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/lacks-images-460x373.png 460w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/lacks-images-120x97.png 120w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/lacks-images-310x251.png 310w\" sizes=\"(max-width: 653px) 100vw, 653px\" \/><\/p>\n<p>You can see that it really lacks in the visual aspect and again, there is very little depth to it.<\/p>\n<p>Finally is the one from the New York Times.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"picBorder aligncenter size-full wp-image-3768\" src=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/nyt-post.png\" alt=\"nyt-post\" width=\"513\" height=\"440\" srcset=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/nyt-post.png 513w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/nyt-post-460x395.png 460w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/nyt-post-120x103.png 120w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/nyt-post-310x266.png 310w\" sizes=\"(max-width: 513px) 100vw, 513px\" \/><\/p>\n<p>This is more of a research based article rather than one that is actionable.<\/p>\n<p>Now the idea is to make something 10X better than all 3 of these.<\/p>\n<p>You might take some of the factual information from the New York Times post, and create an exercise routine that supports the article.<\/p>\n<p>Instead of 9 Yoga stretches to relieve hip and lower back pain, you might make one that has 31.<\/p>\n<p>A potential headline might be. <em>\u201c31 Scientifically Proven Yoga Exercises That Will Relieve Lower Back Pain.\u201d<\/em><\/p>\n<h2>Do your Keyword Research<\/h2>\n<p>The next step is to do some Keyword Research.<\/p>\n<p>Since I\u2019m quite certain that this will be a pretty popular topic, I\u2019m going to throw in a few keyword phrases that come to mind.<\/p>\n<p>Here are the results:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"picBorder aligncenter size-big wp-image-3757\" src=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/yoga-post-keyword-research-768x451.png\" alt=\"yoga-post-keyword-research\" width=\"768\" height=\"451\" srcset=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/yoga-post-keyword-research-768x451.png 768w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/yoga-post-keyword-research-460x270.png 460w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/yoga-post-keyword-research-1024x602.png 1024w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/yoga-post-keyword-research-120x71.png 120w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/yoga-post-keyword-research-310x182.png 310w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/yoga-post-keyword-research.png 1249w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<p>I could spend more time doing keyword research, but I\u2019ll leave you with this for now.<\/p>\n<p>Keep in mind that these are <a href=\"https:\/\/support.google.com\/adwords\/answer\/3022575?hl=en\" target=\"_blank\">rough estimates that Google provides<\/a> and you\u2019ll likely end up getting a lot more traffic than this since you\u2019ll naturally rank for other <a href=\"https:\/\/www.moneyjournal.com\/how-to-find-low-competition-keywords\/\" target=\"_blank\">keyword terms that are less competitive<\/a><\/p>\n<p>If you don\u2019t have access to Google Keyword\u2019s planner, then you can try tools like <a href=\"https:\/\/www.semrush.com\/\" target=\"_blank\">SEMRush<\/a>, <a href=\"https:\/\/ahrefs.com\" target=\"_blank\">Ahrefs<\/a> or <a href=\"https:\/\/kwfinder.com\/\" target=\"_blank\">Kwfinder<\/a> to get this data.<\/p>\n<p>Cool! We have a hot topic and we know that we can provide more value in the social hemisphere than these other posts.<\/p>\n<p>But the question now is this. Can you compete for these keyword terms in the search engines?<\/p>\n<h2>Keyword Competition<\/h2>\n<p>There are multiple tools that will give you an idea of keyword competition scores in an instant. Ahrefs is my favorite, but it requires a paid subscription.<\/p>\n<p>If you want to see how keyword competition scores work, then you can try kwfinder.com that will give you a few free searches each day.<\/p>\n<p>When looking at the scores, you\u2019ll notice that this one has a keyword difficulty score of 56.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"picBorder aligncenter size-big wp-image-3750\" src=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/1.kw-difficulty-768x671.png\" alt=\"1-kw-difficulty\" width=\"768\" height=\"671\" srcset=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/1.kw-difficulty-768x671.png 768w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/1.kw-difficulty-460x402.png 460w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/1.kw-difficulty-120x105.png 120w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/1.kw-difficulty-310x271.png 310w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/1.kw-difficulty.png 922w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<p>And if you remember, links are arguably the most <a href=\"http:\/\/backlinko.com\/google-ranking-factors\" target=\"_blank\">powerful metric for ranking<\/a> in search engines.<\/p>\n<p>There are 2 other metrics I want you to use when looking at keyword competition. They are <a href=\"https:\/\/moz.com\/learn\/seo\/domain-authority\" target=\"_blank\">domain authority<\/a> and <a href=\"https:\/\/moz.com\/learn\/seo\/page-authority\" target=\"_blank\">page authority<\/a>.<\/p>\n<p>You can go to <a href=\"https:\/\/moz.com\/researchtools\/ose\/\" target=\"_blank\">opensiteexplorer.com<\/a> and type in your domain.<\/p>\n<p>For example, if I was running nutritionsecrets.com, then you can see that the domain authority is 38\/100.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"picBorder aligncenter size-big wp-image-3769\" src=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/domain-authority-1-768x369.png\" alt=\"domain-authority\" width=\"768\" height=\"369\" srcset=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/domain-authority-1-768x369.png 768w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/domain-authority-1-460x221.png 460w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/domain-authority-1-120x58.png 120w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/domain-authority-1-310x149.png 310w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/domain-authority-1.png 943w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<p>If we compare it to our competitors\u2019, then you\u2019ll notice that we\u2019re far off in the race for any of these keyword phrases.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"picBorder aligncenter size-big wp-image-3752\" src=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/3.kw-difficulty-768x652.png\" alt=\"3-kw-difficulty\" width=\"768\" height=\"652\" srcset=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/3.kw-difficulty-768x652.png 768w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/3.kw-difficulty-460x390.png 460w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/3.kw-difficulty-120x102.png 120w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/3.kw-difficulty-310x263.png 310w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/3.kw-difficulty.png 918w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<p>Is it possible to compete against these other sites?<\/p>\n<p>It most definitely is.<\/p>\n<p>But SEO is a long game that takes <a href=\"http:\/\/www.forbes.com\/sites\/joshsteimle\/2015\/02\/07\/how-long-does-seo-take-to-start-working\/#40217639ea65\" target=\"_blank\">time and patience<\/a>.<\/p>\n<p>If you want faster results, then you\u2019ll either want to find a different long tail keyword phrase with less competition, but you\u2019ll also have less visitors each month.<\/p>\n<p>The other metric, \u201cPage Authority\u201d tells us a bit about the page too.<\/p>\n<p>If you look at this one for \u201cRelieve lower back pain,\u201d you\u2019ll notice that the page authority is significantly less than that of the domain authority. The thing is, it\u2019s easier to raise page authority than domain authority.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"picBorder aligncenter size-big wp-image-3750\" src=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/1.kw-difficulty-768x671.png\" alt=\"1-kw-difficulty\" width=\"768\" height=\"671\" srcset=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/1.kw-difficulty-768x671.png 768w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/1.kw-difficulty-460x402.png 460w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/1.kw-difficulty-120x105.png 120w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/1.kw-difficulty-310x271.png 310w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/1.kw-difficulty.png 922w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<p>You\u2019ll also notice that there aren\u2019t a crazy amount of links to the top result here.<\/p>\n<p>Kwfinder shows 25.<\/p>\n<p>And I know you\u2019re willing to work for your results, so we\u2019ll use this target phrase in our example.<\/p>\n<p>Let\u2019s move on to the next step.<\/p>\n<h2>Create epic content<\/h2>\n<p>It\u2019s time to create some great content.<\/p>\n<p>Great content is actionable and detailed. I\u2019ll say it one more time.<\/p>\n<p>Great content is actionable and detailed. And the by-product of actionable and detailed content is usually length.<\/p>\n<p>I\u2019ll leave the copywriting to you and give you a few tips you can use to maximize your engagement.<\/p>\n<ol>\n<li>Write in a conversational tone.<\/li>\n<li>Use words like \u201cyou\u201d and \u201cI.\u201d<\/li>\n<li>Write in short sentences and short paragraphs.<\/li>\n<li>Have an introduction that reels them in.<\/li>\n<li>Use images at least every 300 words.<\/li>\n<\/ol>\n<p>Since we\u2019re talking about SEO, let\u2019s talk about the on-page SEO factors.<\/p>\n<p>The on-page factors that you have control over are:<\/p>\n<ul>\n<li>meta tags.<\/li>\n<li>URL structure.<\/li>\n<li>heading tags.<\/li>\n<li>content.<\/li>\n<\/ul>\n<p>The <strong>meta tags<\/strong> are what you see in the Google search results.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"picBorder aligncenter size-big wp-image-3755\" src=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/meta-tags-768x329.png\" alt=\"meta-tags\" width=\"768\" height=\"329\" srcset=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/meta-tags-768x329.png 768w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/meta-tags-460x197.png 460w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/meta-tags-1024x439.png 1024w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/meta-tags-120x51.png 120w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/meta-tags-310x133.png 310w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/meta-tags.png 1336w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<p>What you want to do is to add your primary keyword phrase in both the title and the description.<\/p>\n<p>While this doesn\u2019t have as great of an effect on SEO as it once did, you can see that Google bolds certain keyword phrases that were in your query.<\/p>\n<p>This attracts attention to the eyes and will help increase your click through rate in the search engine results page.<\/p>\n<p>And guess what.<\/p>\n<p>Click through rate is a Google ranking factor and you want to do everything you can to increase that metric.<\/p>\n<p><strong>Next is the URL structure.<\/strong><\/p>\n<p>Take your primary keyword phrase and use it in\u00a0the post&#8217;s permalink.<\/p>\n<p>At the end, it should look something like this: <em>yourdomain.com\/keyword-phrase.<\/em><\/p>\n<p><strong>Next are the heading tags.<\/strong><\/p>\n<p>If you\u2019re <a href=\"https:\/\/www.moneyjournal.com\/how-to-make-a-website\/\" target=\"_blank\">running a blog on WordPress<\/a> or almost any other content management system, then the title of your post will automatically come out as an H1 tag, which stands for heading one.<\/p>\n<p>What you want to do is to frontload your keyword phrase in the title.<\/p>\n<p>So instead of <em>\u201c31 Scientifically Proven Yoga Exercises That Will <span style=\"text-decoration: underline;\">Relieve Lower Back Pain<\/span>,\u201d<\/em> you can front-load your keyword phrase and use:<\/p>\n<p><em><span style=\"text-decoration: underline;\">Relieve Lower Back Pain<\/span> With These 31 Scientifically Proven Yoga Exercises.<\/em><\/p>\n<p><strong>Finally is the content.<\/strong><\/p>\n<p>You want to use your primary keyword phrase within the first 150 words.<\/p>\n<p>Also, there are other related keywords that will naturally come out. We looked at one before and that was \u201cget rid of lower back pain.\u201d<\/p>\n<p>I almost want to recommend that you not do any more keyword research for this because you\u2019ll be tempted to use phrases that don\u2019t come out naturally.<\/p>\n<p>Write as a human being and after you\u2019re done writing the article, you can do more intensive keyword research and see where other phrases\u00a0can fall into the mix in a natural way.<\/p>\n<p>Don\u2019t get into the habit of keyword stuffing with the purpose of ranking. Keep in mind that Google looks as behavioral metrics like <a href=\"https:\/\/www.moneyjournal.com\/increase-time-on-site\/\" target=\"_blank\">time on page<\/a> and can sniff shady tactics like keyword stuffing.<\/p>\n<p>Finally onto your promotion tactics.<\/p>\n<h2>Promote your content<\/h2>\n<p>Content creation is the foundation of your promotional efforts.<\/p>\n<p>If you\u2019re promoting crappy articles, you\u2019re not going to get any links or social shares. Once you have it all setup, there are 4 promotional tactics that you can do that will skyrocket your SEO.<\/p>\n<p>The first is contact the same people who shared the other articles.<\/p>\n<p>Going back to the BeachBody example.<\/p>\n<p>You\u2019ll notice that the majority of shares were from Pinterest.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"picBorder aligncenter size-big wp-image-3760\" src=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/buzzsumo-results-768x330.png\" alt=\"buzzsumo-results\" width=\"768\" height=\"330\" srcset=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/buzzsumo-results-768x330.png 768w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/buzzsumo-results-460x198.png 460w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/buzzsumo-results-1024x440.png 1024w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/buzzsumo-results-120x52.png 120w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/buzzsumo-results-310x133.png 310w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/buzzsumo-results.png 1685w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<p>Go to Pinterest and type in the article name inside quotation marks.<\/p>\n<p>Normally, the one that had the most engagement will be the first to show up.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"picBorder aligncenter size-big wp-image-3753\" src=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/beachbody-pin-768x445.png\" alt=\"beachbody-pin\" width=\"768\" height=\"445\" srcset=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/beachbody-pin-768x445.png 768w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/beachbody-pin-460x267.png 460w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/beachbody-pin-1024x593.png 1024w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/beachbody-pin-120x70.png 120w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/beachbody-pin-310x180.png 310w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/beachbody-pin.png 1741w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<p>And sure enough, you\u2019ll see that this pin has 1.3 thousand repins.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"picBorder aligncenter size-full wp-image-3770\" src=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/pinterest-boards.png\" alt=\"pinterest-boards\" width=\"609\" height=\"535\" srcset=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/pinterest-boards.png 609w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/pinterest-boards-460x404.png 460w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/pinterest-boards-120x105.png 120w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/pinterest-boards-310x272.png 310w\" sizes=\"(max-width: 609px) 100vw, 609px\" \/><\/p>\n<p>Next, click on the pin and scroll down to see all boards that it was pinned on.<\/p>\n<p>You\u2019ll see a list of all the different boards it\u2019s been pinned on.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"picBorder aligncenter size-big wp-image-3771\" src=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/pinned-boards-768x682.png\" alt=\"pinned-boards\" width=\"768\" height=\"682\" srcset=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/pinned-boards-768x682.png 768w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/pinned-boards-460x409.png 460w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/pinned-boards-120x107.png 120w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/pinned-boards-310x275.png 310w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/pinned-boards.png 795w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<p>Now you need to contact them by visiting their profile.<\/p>\n<p>Then click on the 3 dots which will bring up a new menu and click \u201cmessage this person.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"picBorder aligncenter size-big wp-image-3772\" src=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/message-on-pinterest-768x357.png\" alt=\"message-on-pinterest\" width=\"768\" height=\"357\" srcset=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/message-on-pinterest-768x357.png 768w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/message-on-pinterest-460x214.png 460w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/message-on-pinterest-120x56.png 120w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/message-on-pinterest-310x144.png 310w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/message-on-pinterest.png 875w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<p>Here, you can send your pitch. It might look something like this:<\/p>\n<blockquote><p>Hi [Name],<\/p>\n<p>I noticed you shared Beach Body\u2019s article: \u201c9 More Yoga Stretches to Help Relieve Hip and Lower Back Pain.\u201d<\/p>\n<p>Since you loved this post so much, I thought you might be interested in checking out this pin which has 31 exercises that are backed using scientific data from the New York Times.<\/p>\n<p>Hope you enjoy it!<\/p>\n<p>Cheers,<\/p>\n<p>[Name]<\/p><\/blockquote>\n<p>Then Pinterest has a cool little feature where you can drag the pin directly into the chat box.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"picBorder aligncenter size-full wp-image-3773\" src=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/drag-in-a-pin.png\" alt=\"drag-in-a-pin\" width=\"727\" height=\"414\" srcset=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/drag-in-a-pin.png 727w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/drag-in-a-pin-460x262.png 460w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/drag-in-a-pin-120x68.png 120w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/drag-in-a-pin-310x177.png 310w\" sizes=\"(max-width: 727px) 100vw, 727px\" \/><\/p>\n<p>Next are Twitter searches.<\/p>\n<p>Twitter is a little harder to send everyone tweets because it shows up in your profile and also, Twitter is swipe fest.<\/p>\n<p>To get their attention, you need to send them an email.<\/p>\n<p>If you have a pro account with Buzzsumo, you can go to the article that you\u2019re targeting.<\/p>\n<p>For example, if we look at the New York Times article here, you\u2019ll notice a button that says \u201cview sharers.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"picBorder aligncenter size-big wp-image-3774\" src=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/view-sharers-768x366.png\" alt=\"view-sharers\" width=\"768\" height=\"366\" srcset=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/view-sharers-768x366.png 768w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/view-sharers-460x219.png 460w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/view-sharers-1024x488.png 1024w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/view-sharers-120x57.png 120w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/view-sharers-310x148.png 310w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/view-sharers.png 1172w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<p>You can export the\u00a0list of people who\u2019ve shared it on Twitter, find their email address and send them the perfect pitch.<\/p>\n<p>I won\u2019t repeat myself. Just <a href=\"https:\/\/www.moneyjournal.com\/find-someones-email-address\/\" target=\"_blank\">watch episode 25<\/a>\u00a0to know how to find anyone\u2019s email address and send the perfect pitch.<\/p>\n<p>Keep in mind that as you\u2019re sharing these articles, you\u2019re getting it in front of more people. The more eyeballs you can get your content in front of, the more links you\u2019ll be able to achieve as they write new posts.<\/p>\n<h2>Earn More Links<\/h2>\n<p>Last but not least is to go and earn yourself some links.<\/p>\n<p>Since we\u2019ve done our research, we know that this topic is popular and valuable to people.Social shares show us that right?<\/p>\n<p>Social shares show us that right?<\/p>\n<p>And we also know that the keyword competition level means that it\u2019s a post that has the\u00a0potential to get linked to a lot.<\/p>\n<p>So what we need to do now is to see who\u2019s linking to these posts and send them a pitch.<\/p>\n<p>But here\u2019s the deal:<\/p>\n<p>Just because it does well in social, it doesn\u2019t guarantee that it has produced a lot of links.<\/p>\n<p>What will prove that there are links are the top Google search results.<\/p>\n<p>Do a google search for your keyword phrase.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"picBorder aligncenter size-full wp-image-3776\" src=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/top-3-google-search-results.png\" alt=\"top-3-google-search-results\" width=\"765\" height=\"619\" srcset=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/top-3-google-search-results.png 765w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/top-3-google-search-results-460x372.png 460w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/top-3-google-search-results-120x97.png 120w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/top-3-google-search-results-310x251.png 310w\" sizes=\"(max-width: 765px) 100vw, 765px\" \/><\/p>\n<p>You can ignore the featured snippet or knowledge graphs and copy and of the top 3 results.<\/p>\n<p>I\u2019ll take the one from webmd as I\u2019m sure it has generated some links.<\/p>\n<p>Click on the link and check to ensure it falls into the category that we\u2019re looking for.<\/p>\n<p>Yup! A low-level article on managing back pain.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"picBorder aligncenter size-full wp-image-3777\" src=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/webmd-article.png\" alt=\"webmd-article\" width=\"697\" height=\"489\" srcset=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/webmd-article.png 697w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/webmd-article-460x323.png 460w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/webmd-article-120x84.png 120w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/webmd-article-310x217.png 310w\" sizes=\"(max-width: 697px) 100vw, 697px\" \/><\/p>\n<p>Next, you\u2019ll need a tool that can reverse engineer where these backlinks are coming from. I use <a href=\"https:\/\/ahrefs.com\/\" target=\"_blank\">Ahrefs<\/a> and it\u2019s worth every penny.<\/p>\n<p>Just throw the URL into Ahrefs and you\u2019ll see there are about 71 links from various referring domains and 150 backlinks in total.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"picBorder aligncenter size-big wp-image-3778\" src=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/ahrefs-search-results-768x438.png\" alt=\"ahrefs-search-results\" width=\"768\" height=\"438\" srcset=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/ahrefs-search-results-768x438.png 768w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/ahrefs-search-results-460x262.png 460w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/ahrefs-search-results-1024x584.png 1024w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/ahrefs-search-results-120x68.png 120w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/ahrefs-search-results-310x177.png 310w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/ahrefs-search-results.png 1124w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<p>Perfect.<\/p>\n<p>Click on backlinks menu and then you\u2019ll see a list of all the people who have linked to this particular site.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"picBorder aligncenter size-big wp-image-3779\" src=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/ahrefs-list-of-links-768x388.png\" alt=\"ahrefs-list-of-links\" width=\"768\" height=\"388\" srcset=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/ahrefs-list-of-links-768x388.png 768w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/ahrefs-list-of-links-460x232.png 460w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/ahrefs-list-of-links-1024x517.png 1024w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/ahrefs-list-of-links-120x61.png 120w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/ahrefs-list-of-links-310x156.png 310w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/ahrefs-list-of-links.png 1066w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<p>From here, you can start contacting different blogs who have linked to the site.<\/p>\n<p>For example, if you go to bladder-cancer.net, then you\u2019ll see the link here.<\/p>\n<p>The post title is dealing with back pain, and they linked out to WebMD right here.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"picBorder aligncenter size-big wp-image-3780\" src=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/link-on-page-768x568.png\" alt=\"link-on-page\" width=\"768\" height=\"568\" srcset=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/link-on-page-768x568.png 768w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/link-on-page-460x340.png 460w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/link-on-page-120x89.png 120w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/link-on-page-310x229.png 310w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/link-on-page.png 782w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<p>You\u2019ll notice that it\u2019s a pretty thin article. If you weren\u2019t able to find their email, then go to the contact page and send them a pitch like this.<\/p>\n<blockquote><p>Hi [Name],<\/p>\n<p>I stumbled on your post [\u2018Post Name\u2019] today and loved the value you had to offer. I noticed that you mentioned that taking a hot shower can relieve back pain.<\/p>\n<p>This is definitely a great method to relieve pain temporarily, but there are actually exercises that are scientifically proven to heal low back pain.<\/p>\n<p>I recently wrote an extremely thorough guide with 31 different exercises that can completely get rid of back pain.<\/p>\n<p>Let me know if you want to check it out.<\/p>\n<p>Cheers,<\/p>\n<p>[Name]<\/p><\/blockquote>\n<p>Now we didn\u2019t send a link in the first email. And it\u2019s because we don\u2019t want to make it look like spam from the get-go.<\/p>\n<p>You\u2019ll find that response rates are much better than throwing them the hard sell in your first email.<\/p>\n<p>When they respond with a \u201cSure, I\u2019d love to check it out.\u201d<\/p>\n<p>Then send them an email like this.<\/p>\n<blockquote><p>Great. Here you go:<\/p>\n<p>[Link]<\/p>\n<p>Perhaps it might make a good fit for that post to add more value to your readers.<\/p>\n<p>Either way, I love what you\u2019re doing at [Blog Name]. Keep up the great work.<\/p>\n<p>Cheers,<\/p>\n<p>[Name]<\/p><\/blockquote>\n<p>This strategy works really well, but it is a numbers game. You can expect to get about 3-10% of the people to add links if your article is great and your pitch has to be even better.<\/p>\n<h2>Use Roundups and Resources<\/h2>\n<p>An easier way to get links is to look for round-ups and resource pages.<\/p>\n<p>You can go to Google and search for keyword phrases like:<\/p>\n<ul>\n<li>inurl:roundup \u201cniche name\u201d<\/li>\n<li>intitle:\u201dWeekly Roundup\u201d + \u201cniche name\u201d<\/li>\n<li>inurl:resources + \u201cniche name\u201d<\/li>\n<\/ul>\n<p>Here are the results that come up when I type that in with inurl:resources + &#8220;Back pain.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"picBorder aligncenter size-big wp-image-3781\" src=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/resources-link-building-768x526.png\" alt=\"resources-link-building\" width=\"768\" height=\"526\" srcset=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/resources-link-building-768x526.png 768w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/resources-link-building-460x315.png 460w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/resources-link-building-120x82.png 120w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/resources-link-building-310x212.png 310w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/resources-link-building.png 807w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<p>You want to find resource pages where they\u2019re linking out to other sites than just their own.<\/p>\n<p>If we click through to backactive.ca, then you\u2019ll notice an area that says \u201cLinks to Other Sites.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"picBorder aligncenter size-full wp-image-3782\" src=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/resource-links.png\" alt=\"resource-links\" width=\"705\" height=\"675\" srcset=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/resource-links.png 705w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/resource-links-460x440.png 460w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/resource-links-120x115.png 120w, https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/10\/resource-links-310x297.png 310w\" sizes=\"(max-width: 705px) 100vw, 705px\" \/><\/p>\n<p>Now you do the same thing that we did before.<\/p>\n<p>Find their email, and pitch them. Here\u2019s an example of a pitch you might send.<\/p>\n<blockquote><p>Hi [Name],<\/p>\n<p>I stumbled on your resources page today and downloaded your PDF eBook. Great stuff!<\/p>\n<p>I noticed that you had some other great resources in there about back health.<\/p>\n<p>I recently published a new article with 31 scientifically proven exercises that can relieve lower back pain.<\/p>\n<p>If you\u2019re open to suggestions, would you mind if I send it over to you for your review?<\/p>\n<p>Cheers,<\/p>\n<p>Name<\/p><\/blockquote>\n<p>These tactics and strategies take time and your SEO efforts will take some\u00a0time to come to fruition. But once you start seeing results, there will be no turning back.<\/p>\n<h2>Conclusion<\/h2>\n<p>Learning how to do SEO for your blog isn&#8217;t difficult. But it does take time, manual effort and some tact.<\/p>\n<p>I know this post was long, so I put together an <a href=\"https:\/\/smohzie.leadpages.co\/leadbox\/142343ab3f72a2%3A12873401d346dc\/5706490916634624\/\" target=\"_blank\" rel=\"nofollow\">SEO Checklist you can download to follow step-by-step<\/a>.<\/p>\n<p>Download, print and use as you start doing SEO for your blog.<\/p>\n<p>Now I want to hear from you.<\/p>\n<p>Do you think doing SEO this way is worth the hard work and effort to reap the long-term rewards?<\/p>\n<p>Let me know in the comments below.<\/p>\n<p>Finally, if you have any questions, feel free to ask below and I\u2019ll do my best to help out.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>This video will show you how to do SEO for your blog with a methodical step-by-step process. This guide is a proven method of white-hat tactics you can use.<\/p>\n","protected":false},"author":4,"featured_media":3793,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[55,41],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to do SEO For Blogs: The Complete Step-By-Step Process<\/title>\n<meta name=\"description\" content=\"This video will show you how to do SEO for your blog with a methodical step-by-step process. This guide is a proven method of white-hat tactics you can use.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.moneyjournal.com\/how-to-do-seo-for-blogs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"My $200,000 SEO Mistake: How To Do SEO The Right Way\" \/>\n<meta property=\"og:description\" content=\"This video shows the step-by-step process to do SEO for your blog. These proven white-hat tactics will help you rank any blog post to the top of Google&#039;s search results.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.moneyjournal.com\/how-to-do-seo-for-blogs\/\" \/>\n<meta property=\"og:site_name\" content=\"Online Marketing Strategies - Money Journal\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/MoneyJournal\" \/>\n<meta property=\"article:published_time\" content=\"2016-11-03T15:05:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-01-10T18:21:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/11\/how-to-do-seo-Facebook.jpg\" \/>\n<meta name=\"author\" content=\"Sam Oh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"My $200,000 SEO Mistake: How To Do SEO The Right Way\" \/>\n<meta name=\"twitter:description\" content=\"This video shows the step-by-step process to do SEO for your blog. These proven white-hat tactics will help you rank any blog post to the top of Google&#039;s search results.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.moneyjournal.com\/wp-content\/uploads\/2016\/11\/how-to-do-seo-Twitter.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@Money_Journal\" \/>\n<meta name=\"twitter:site\" content=\"@Money_Journal\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sam Oh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"18 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.moneyjournal.com\/how-to-do-seo-for-blogs\/\",\"url\":\"https:\/\/www.moneyjournal.com\/how-to-do-seo-for-blogs\/\",\"name\":\"How to do SEO For Blogs: The Complete Step-By-Step Process\",\"isPartOf\":{\"@id\":\"https:\/\/www.moneyjournal.com\/#website\"},\"datePublished\":\"2016-11-03T15:05:53+00:00\",\"dateModified\":\"2017-01-10T18:21:10+00:00\",\"author\":{\"@id\":\"https:\/\/www.moneyjournal.com\/#\/schema\/person\/566bbc835db0bbe8fd37add86a75b2a8\"},\"description\":\"This video will show you how to do SEO for your blog with a methodical step-by-step process. 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