{"id":4369,"date":"2017-02-14T10:43:28","date_gmt":"2017-02-14T15:43:28","guid":{"rendered":"https:\/\/www.moneyjournal.com\/?p=4369"},"modified":"2017-02-13T17:07:02","modified_gmt":"2017-02-13T22:07:02","slug":"email-copywriting","status":"publish","type":"post","link":"https:\/\/www.moneyjournal.com\/email-copywriting\/","title":{"rendered":"9 Ridiculously Easy Email Copywriting Tips to Triple Conversions Overnight"},"content":{"rendered":"

Companies are seeing a 3800% ROI<\/a>\u00a0in their email marketing efforts. That means for every dollar that’s spent, $38 is made.<\/p>\n

Who came up with these stats anyway? Or maybe the better question is, how can you get the same or even better results?<\/p>\n

Simple:<\/p>\n

Improve your email copywriting skills and make it rain…
\n\"\"<\/p>\n

Stop focusing on the “perfect” template. There is no such thing.<\/p>\n

Stop reading articles that claim a red button will convert 10X better than a blue one. It won’t.<\/p>\n

The truth is, no one cares about the colors in your email or whether you use a single or double column layout.<\/p>\n

What matters\u00a0is that your emails get read, your links get clicked, and your subscribers are happy with their purchase.<\/p>\n

In this article, I’m going to show you 9 simple copywriting tips you can use to instantly improve your email open rates, click-through rates, and conversion rates.<\/p>\n

And to put the icing on the cake, I’m including 3 technical “hacks” and case studies to demonstrate how these exact tips have worked for other companies, and how it will work for yours too.<\/p>\n

Ready? Let’s go.<\/p>\n

1. Personalize Your Emails<\/b><\/p>\n

The first\u00a0and simplest step is to personalize your emails to speak directly to your reader. <\/span><\/p>\n

Literally.<\/p>\n

It has been scientifically proven that people respond to their own name<\/a> more deeply than they do to any other word in their respective language. <\/span><\/p>\n

This means that by including their name in the subject line or email opening, you will break them out of the normal \u201ctrance\u201d they get into while checking their emails and grab their attention.\u00a0<\/span><\/p>\n

For example.<\/p>\n

\"\"<\/p>\n

2. Be <\/i><\/b>Personal <\/b>In <\/i><\/b>Your Emails<\/b><\/p>\n

One of the biggest mistakes that I see in most email marketing is that the copy is impersonal. <\/span><\/p>\n

In fact, it often sounds like it was written by a robot. <\/span><\/p>\n

If you want to engage readers and convince them to take action, whether that action is to click through to your website or make a purchase, then you need to write in a more personal manner. <\/span><\/p>\n

Use words like \u201cMy\u201d \u201cI\u201d, \u201cWe\u201d, \u201cYou\u201d, and \u201cYour\u201d.<\/span><\/p>\n

To see what I mean, check out this email from Mr. Ramit Sethi<\/a> below.<\/p>\n

\"\"<\/p>\n

It will make readers feel like you are speaking directly to them and will create a feeling of trust.<\/span><\/p>\n

3. Simplify the Format of Your Emails to Improve Readability<\/b><\/p>\n

The average human attention span is declining rapidly<\/a>.\u00a0<\/span><\/p>\n

Over the past decade and a half, the typical American has lost around 4 seconds of attention, dropping from 12 seconds to a mere 8.<\/span><\/p>\n

\"\"<\/p>\n

This makes it much more difficult to keep people interested and engaged in your message. <\/span><\/p>\n

One of the best ways that you can quickly improve your copy is to format it in a way that is \u201cADD\u201d friendly. <\/span><\/p>\n

This means using big, bold headlines so that readers can skim through your email and quickly figure out what you are offering or promoting. <\/span><\/p>\n

Or you can do what Adespresso does<\/a> and use bold text to clearly promote your offers in the body.<\/p>\n

\"\"<\/p>\n

Use shorter paragraphs, segment each subpoint clearly with a bold headline or numbered list, and write in a conversational tone to keep readers engaged and interested.<\/span><\/p>\n

Check out this email from Hedge Fund manager and author of Choose Yourself<\/em>, James Altucher.<\/p>\n

\"\"<\/p>\n

4. Make Sure Your Subject Line is Attention Grabbing<\/b><\/p>\n

This is perhaps one of the most important tweaks that you can use to improve your email conversion rate. <\/span><\/p>\n

While it is true that increasing your conversion rate requires significant testing and improvement to the body of the email itself, it is all but impossible to write a highly converting email unless your subject line sparks reader\u2019s interest enough for them to actually open it.<\/span><\/p>\n

Here are a few examples of great headlines that I pulled from my inbox.<\/p>\n

<\/p>\n

While dozens and dozens of articles have been written on the topic of creating captivating subject lines, I am going to simplify things and share a basic formula that will work (almost) every time. <\/span><\/p>\n