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Infographics used to be crazy popular. The people that got in on the game early won BIG TIME like Neil Patel and the Kissmetrics team.
But now anyone can create an infographic by hiring freelancers on Upwork or even Fiverr.
Heck, you can even do it yourself using tools like Venngage or Canva.
While not all infographics are created equal, the promotion of your graphic will determine its success.
So how do you promote an infographic to get seen, shared and linked to? Here’s a step-by-step strategy I learned from Brian Dean at Backlinko called the “Guestographic.”
Step 1: Find prospects who have written about your topic.
You can search for your topic in Google for websites that have already written about a similar topic.
If you’re finding mega sites with no one to contact, then throw those links into a tool like Ahrefs to reverse engineer everyone who has linked to these sites.
Step 2: Reach out to these sites.
Take that list of contacts you found and reach out to them with a “feeler email.” It might look something like this.
I came across your post: “[Post Title]” today and it was a great post. Thanks for sharing 🙂
I thought your idea on [something personal about the post] was a great point and something I see a lot of people struggle with.
Your post inspired me to put together an actionable guide on [topic] and think you’ll enjoy it.
Let me know if you want to check it out.
All the best,
Step 3: Send your “guestographic” pitch.
When they email you back showing interest, you send them a final email that looks like this:
Awesome! Here it is:
If you ever want to use the infographic on your site, I’d be happy to write up a great introduction just for you.
Manual outreach is going to get you links and shares. This is going to boost your SEO efforts and get your infographic in front of new eyes.
Now it’s your turn.
This strategy works. It’s landed me links on sites like Problogger, Entrepreneur and Inc.
If you have an old infographic with an epic piece of content, put this strategy into action and you will get results.
In fact, I want to give you a simple checklist to make this process even easier for you to execute.